Assistant Director / Digital Marketing Strategies

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures in order to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.
The Assistant Director / Digital Marketing Strategies will assist in the creation, execution and evaluation of email and digital advertising communication and marketing campaigns on behalf of the Virginia Tech athletics department. This position will support cross-functional work by
producing email and digital advertising deliveries and managing the department’s email and advertising communications calendar, building relationships with internal and external stakeholders and delivering results inclusive of revenue generation, fan engagement and customer and donor retention.
Reporting to the Director / Digital Marketing & Revenue Growth Strategies and working in coordination with Brand Advancement, Championship Resources, Digital Strategy & Innovation and Virginia Tech Sports Properties, this position will play a crucial role in revenue generation,
stakeholder engagement and database growth across mediums. The Assistant Director / Digital Marketing Strategies will oversee a team of undergraduate student interns with assistance from the Director / Digital Marketing & Revenue Growth Strategies.

Required Qualifications

Bachelor’s degree in marketing, communications, or related field with relevant professional experience in a communications, marketing or digital marketing capacity within a collegiate sports property, professional sports property or agency setting, or have a master's degree.
Commitment to diversity.
Proven ability with copywriting.

Preferred Qualifications

Experience with the Oracle Eloqua email marketing platform, as well as the creation of assets in
Adobe Photoshop.
Significant professional experience in a communications or digital marketing capacity within a collegiate sports property, professional sports property or agency setting.

Pay Band

N/A

Appointment Type

Restricted

Salary Information

$40,000 to $45,000

Review Date

7/16/2023

Additional Information

Virginia Tech offer an excellent work/life balance in the beautiful New River Valley!

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.

Advertised: April 21, 2023
Applications close: