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Hope Geneva bookstore - Web/Marketing Specialist

Position Information

Position Title
Hope Geneva bookstore - Web/Marketing Specialist

Classification Title
Hourly Part Time (.1-.49 FTE)

Benefits Eligibility

Benefits Eligibility

Hope Geneva Bookstore

Job Description

Position Summary: The Web/Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign. Website performance, implementation, maintenance and updates, troubleshooting functional glitches and errors, advancing the user experience. This position will participate in digital publishing, document authoring, graphics development, site design and growth, testing, launching, measuring, reporting on key performance indicators, our customer base, and creating effective strategies that will promote the long-term growth of our revenue.

Essential Job Functions for the Web/Marketing Specialist include, but are not limited to, the following:

Planning- Overall Strategy and Growth
  • Works with Retail Sales Manager and Sales Team on strategies to reach particular audiences.
  • Work with IT, Ecommerce platform, team members and Retail Sales Manager to set road map and execute site optimizations, enhancements and new functionality.
  • Ability to work as an integral part of a team. Incorporate changes recommended by the sales team and departments into the final design. Reviewing designs for errors with meticulous attention to detail before printing or publishing them.
Driving- Events and promotions
  • Determine the message the design should portray.
  • Develop and communicate marketing plans, campaign results and project recommendations to Sales Team.
  • Measure and report on key sales performance indicators.
  • Enhance the organization’s social media presence. Develops, manages, and maintains social media content on Facebook, Instagram and Twitter that promotes the Hope College Bookstore, its programs, and events.
  • Using Constant Contact, create email updates, based sales, promotions, or other content provided by team.
  • Effectively manages and prioritizes multiple tasks/projects while meeting established deadlines.
Executing- Web Design and Marketing Pieces
  • Owns document authoring and marketing project production.
  • Serves as developer for web-based initiatives.
  • Create images that identify a product or convey a message.
  • Develop graphics for product illustrations, marketing pieces, and the website.
  • Select colors, images, text style, and layout.
  • Programming, coding, and publishing of web pages, content, and graphics.
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Follow up- Continuous Improvement
  • Manage site functionality and user experience on all digital platforms and mobile properties.
  • Monitor site performance. Updates content and web graphics, and identifies any issues to make improvements that impact sales and customer satisfaction.
  • Responsible for promptly addressing operational issues on the websites and swiftly handling glitches and functional errors.
  • Researching industry data and best practices to improve web content strategy and enhance discoverability.
  • Analyze data to determine campaign efficiency.
  • Open and close store as scheduled. Responsible for general maintenance of sales floor, including customer service, stocking, and driving overall store sales.
  • Development of student staff. Encourage, teach and support the student workers and supervisors while modeling and promoting stellar customer service.
  • Drive continuous improvement of all processes related to purchasing.
  • Additional functions not specifically outlined in this position description as needed for the business and directed by their leader.
  • Bachelor’s degree beneficial
  • Retail environment
  • Marketing/promotions development experience
  • Two or more years in marketing/customer service industry preferred
  • Strong computer, telephone and communication skills
  • Experience with Adobe & In-Design
  • Experience with aspects of selling online to include listing, updating and maintaining product listings
  • Editing/proofreading skills
  • Social media expertise
  • Extensive knowledge & hands on experience in eCommerce websites
  • Self-starter & Ability to work independently, with minimum supervision
  • Self-disciplined, have excellent communications and design
  • Be a self-starter, multi-tasker and have a strong work ethic
  • Able to work in a fast-paced environment
Physical Demands

This position requires remaining in a sitting or standing position for frequent periods of time; uses office machinery such as a computers, printers, copy machines; Occasionally involves moving items over 10 pounds; frequently will move between different offices/workspaces/buildings; and requires effective communication abilities. In the case of temporary or permanent condition(s) that require(s) accommodation(s), reasonable accommodation(s) may be requested.

Pre-employment Screenings

All offers of employment are contingent upon a background check. Some positions may have position specific requirements, such as education/licensure/certification verification, a physical, drug screening, credit checks and/or transportation record review.

Posting Detail Information

Posting Number

Job Posting Open Date

Job Posting Close Date

Open Until Filled

Is this position available for sponsorship

Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter

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