DIRECTOR OF MARKETING

DIRECTOR OF MARKETING & PUBLIC RELATIONS

San Jose/Evergreen Community College District

Close/First Review Date: 05/07/2023

Campus Location: Evergreen Valley College

Position Description:
POSITION SUMMARY

The Director of Marketing & Public Relations reports to the College President at Evergreen Valley College. This is a full time, 12 months per year, management position.

POSITION PURPOSE

Under the direction of the College President or assigned administrator, the Director of Marketing & Public Relations plans, organizes, orchestrates and evaluates a variety of activities in order to develop and maintain a strong and positive public image for the College. The Director presents the College to the community at large through the development and maintenance of relationships with K-12 partners, elected officials, corporations and/or other targeted entities. Incumbent in this position develops marketing and advertising campaigns, including written content and story material for website, social media, and College publications to advance the College's goals at the local, state and national level.

NATURE and SCOPE

The Director of Marketing & Public Relations oversees the marketing and public relations programs to highlight the College's strengths and position it competitively within budget constraints, and to help generate enrollment through marketing activities.

KEY DUTIES and RESPONSIBILITIES

1. Plan, implement, and coordinate the College's marketing, advertising and public relations programs to advance the goals and mission of the College.

2. Coordinate and supervise all media relations for the college to ensure accurate and timely coverage of college events and news, utilizing newspaper, radio, television, and social media; serve as lead media spokesperson for the college; represent and act on the President's behalf to the media when appropriate.

3. Write press releases, articles, announcements, presentations, profiles and stories highlighting students and programs that support college and campus communications and meet the College's outreach efforts.

4. Provide counsel to the President, faculty and staff regarding current and potential public relations, community relations, and marketing and communication issues.

5. Coordinate and direct all college marketing and community activities to best represent the college to a variety of audiences in an effort to maintain and/or increase student enrollment.

6. Plan, coordinate and direct selected special events or tours (both small and large) that attract media coverage and attendance of key groups such as elected officials, corporate sector leaders, K-12 leaders and community based organizations.

7. Act as a liaison with the media, elected officials, donors, alumni and other key constituents in alignment with college goals.

8. Monitor issues, trends and events in the community, predict consequences and advise the President and other management on planned programs of action.

9. Establish, nurture and maintain positive external relationships with individuals, businesses, elected officials and community-based organizations that support the College's outreach efforts.

10. Direct and oversee the design and structure of the college website; review and approve all web related promotional products.

11. Arrange for interviews with personnel for print and broadcast media and for special events.

12. Coordinate the photography and video needs and other relevant activities for special College events.

13. Participate and lead the creation and implementation of a strategic plan for the marketing and community relations functional area at the College.

14. Attend the Foundation Board meetings, serve on pertinent Foundation committees and participate in community and social events that promote the College and cultivate relationships leading to philanthropic gifts.

15. Prepare comprehensive reports, including researching, compiling and analyzing data for special projects and reports; provide information and assistance to members of the general public, the media and other institutions and organizations.

16. Develop and administer the annual budget for the department; analyze and review budgetary and financial data; control and authorize expenditures in accordance with established resources and limitations.

17. Perform other duties as assigned.

EMPLOYMENT STANDARDS

Knowledge:

1. Principles and techniques of communications, community, and public relations.

2. Federal, State, District and other applicable laws, codes, regulations, policies and procedures related to assigned activities.

3. Research and analysis techniques.

4. Conflict resolutions principles and techniques.

5. Budget preparation and control.

6. Needs of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of the community, District employees and students.

7. Principles and practices of administration, supervision, and training.

8. Operation of a computer and assigned software.

Skills and Abilities:

1. Demonstrate interpersonal skills using tact, patience, and courtesy.

2. Interpret and assure compliance with diversity and related service area rules, regulations, laws, policies and procedures.

3. Present a positive image of the College in the broader community.

4. Analyze situations accurately and adopt an effective course of communication strategy and action.

5. Work effectively with community and business leaders, residents, managers, students, and employees across various functions and areas.

6. Write news releases, and comprehensive narrative and statistical reports.

7. Establish and maintain cooperative and effective working relationships with others.

8. Work independently with little direction.

Required Qualifications:
EDUCATION AND EXPERIENCE

1. Bachelor’s degree in a related field including marketing, communications or education. 2. Five years of experience related to marketing and public relations. 3. Three years of supervisory experience.

Desired Qualifications:
1. Bilingual abilities, desirable.



District’s Diversity Requirements

• Demonstrated sensitivity, knowledge and understanding of the diverse academic, socioeconomic, gender identity, sexual orientation, cultural, disability, and ethnic background of groups historically underrepresented, and groups who may have experienced discrimination.
  
• Success integrating diversity as appropriate into the major duties outlined in the job description and in the duties listed in the District’s hiring policy; or demonstrated equivalent transferable skills to do so.
  
  Salary Range:
  $151,711 - $184,406 Annual Salary (Range M30: Management 2022-2023) Salary Schedule. Starting salary placement is generally at Step 1.
  
  Benefits:
  Excellent fringe benefit package includes District paid medical, dental, vision, EAP (employee assistance plan) and life insurance for employee and eligible dependents, and income protection. Voluntary plans include supplemental life insurance, Flexible Spending Accounts, 403b and 457 Deferred Compensation Accounts. Manager and supervisor positions also include 22 vacation days, 20 holidays, 12 sick leave days and 6 administrative leave days per year.
  
  To be considered for this position please visit our web site and apply on line at the following link: https://sjeccd.peopleadmin.com/
  
  About San Jose/Evergreen Community College District
  The District is represented by dedicated and talented employees who are passionate about providing our student population with the best educational experience possible. The District recognizes that cultural diversity in the academic environment promotes academic excellence; fosters cultural, racial and human understanding; provides positive roles models for all students, and creates an inclusive and supportive educational and work environment for its employees, students, and the community it serves.
  
  As of fall 2017, with enrollment of approximately 18,500 per semester, and an extremely diverse student population (Hispanic/Latino 44%, Black/African-American 4%, Asian/Pacific Islander 32%, American Indian/Native American 0.5%, White/Caucasian 11%) attaining educational goals reflecting 45% - AA Degree and Transfer to a 4-Year College/ University, the District’s emphasis on student success makes it a recognized educational leader in the State.
  
  The District encourages a diverse pool of applicants to serve as colleagues to an existing diverse group of managers, supervisors and confidential staff consisting of 29 % Hispanic/Latino, 13% Asian/Pacific Islander, 7% Black/African American, 23% White/Caucasian, and as well as encouraging applications from all qualified, outstanding applicants.
  
  
  
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