Digital Marketing

Digital Marketing & Communications Manager

Athens State University

Closing Date:

Job Duties:
The Digital Marketing & Communications Manager will serve a critical role in helping accomplish departmental and institutional goals through developing and implementing a strategic plan for visual storytelling and effective, engaging communication. This individual will help strengthen Athens State's brand voice by guiding efforts in the use of digital media to tell stories; find new web platforms for those stories; and serve as a digital content strategist and content traffic manager for campus communicators. Under the direction of University leadership, the Manager is responsible for maintaining the University's social media presence and overarching communications needs, serving as a social media expert using industry-specific best practices. The individual will assist in content creation, graphic design, and overall implementation of the digital communications plan, utilizing appropriate tools to produce content that aligns with strategic goals and initiatives. The Manager will work closely and collaboratively with the entire department staff, utilizing creative design and project management skills to ensure projects are completed successfully.

ESSENTIAL FUNCTIONS:

• Develop and produce editorial content and graphic design elements for use in digital and print communications.
• Manage, improve, and grow the University's social media presence, incorporating all initiatives and content into social strategies to increase engagement.
• Coordinate University digital communications to produce engaging, accurate, and visually appealing emails, newsletters, fundraising appeals, campus messages, automated messages, event invitations, and other communications material.
• Coordinate the University's communications-related enrollment and development revenue-generation efforts.
• Assist in the planning and implementing a comprehensive communications strategy for capital campaign and other development-related fundraising initiatives.
• Develop key messaging, as well as unique and ongoing communications strategies.
• Document and archive the University's communications activities; track and evaluate the effectiveness of efforts using web analytics and other measurement tools.
• Assist in University photography, visually documenting all University events and important news to incorporate within various communications outlets.
• Coordinate University video projects - ensure video conceptualization, filming, editing, and other production efforts are completed successfully and align with University brand identity.
• Assist in designing and maintaining University website architecture, navigational structure, user interface, visual design, and graphics in coordination with University webmaster/administrator,
• Proactively research and implement industry standards and best practices.
• Assist in media planning, buying, placement, and reporting for advertising efforts.
• Assist in the organization and execution of University events, fundraisers, and internal/external activities.
• Support University relations with all stakeholders, media, vendors, etc.
• Contribute to the overall success of the University by performing all other duties and responsibilities as assigned.

Required Qualifications:
QUALIFICATIONS REQUIRED:

• Bachelor’s degree from an accredited college in marketing, public relations, advertising, graphic design, journalism, or a related field.
• Minimum of two years’ experience in marketing, communications, public relations, and/or advertising; or an equivalent combination of training and experience.
• Experience coordinating digital marketing strategies and managing social media marketing efforts through knowledge of best practices.

OTHER QUALIFICATIONS:

• Working knowledge of Adobe Creative Suite software, including Illustrator, InDesign, Photoshop, and Acrobat Professional
• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and basic use of office equipment
• Strong skills managing social campaigns with leading social networking platforms
• Strong photography and videography skills
• Excellent communication skills, both written and verbal; teamwork mentality
• Ability to work with a variety of constituents, including outside vendors
• Ability to oversee and manage numerous projects and meet strict deadlines
• Ability to multi-task with exceptional organizational skills
• Excellent proofreader and careful attention to detail
• Ability to work flexible hours - because the responsibilities of this work may require attendance at various events and meetings, the daily schedule may vary and include nights and weekends

Salary Schedule:
Salary Band: P450To view salary schedules visit: https://www.athens.edu/human-resources/salary-schedule-tables/ Salary will be Commensurate with experience and qualifications.

Special Instructions to Applicants
Unofficial transcripts should be from the college or university which verifies minimum qualifications for the position. Upon an offer of employment, official transcripts from all colleges and universities attended must be submitted. Continued employment is contingent upon receipt of transcripts from all colleges and universities attended.

Please provide contact information for three professional references on your application.

To be considered for this position please visit our web site and apply on line at the following link: https://jobs.athens.edu/postings/search

About Athens State University
Located in historic Athens, Alabama, Athens State University offers junior and senior-level coursework to community college graduates and transfer students holding sufficient credits from other institutions. Presently, over 3,100 students have selected Athens State because of its neighborly environment where 50 majors and degree programs are offered, with courses taught by a supportive and exceptional faculty. Approximately 80% of the students are enrolled in at least one online course. The typical student is a working adult who commutes. Recently, the University was featured in the 2015 Best Value Online College Rankings by OnlineU.org for four online programs including computer science, accounting, education and human resources. The University offers undergraduate degree programs in Liberal Arts, Teacher Preparation, and Business. The University employs more than 350 full and part-time employees with approximately 90 full-time faculty members in three colleges: College of Arts and Sciences, College of Business, and College of Education. Seventy-five percent of the full-time faculty members hold a terminal degree. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Athens, Alabama is located in north Alabama equidistant between Nashville, TN and Birmingham, AL. Athens is home to several events and festivals that have been featured as the Southeast Tourism Society’s “Top 20 Events in the Southeast” including the Athens Storytelling Festival and the Tennessee Valley Old Time Fiddlers Convention.

In accordance with Athens State University Policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from that criminal background check.

Non-Discrimination Policy Statement Athens State University, as an equal opportunity/affirmative action institution, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. Athens State University does not discriminate on the basis of race, color, national origin, age, marital status, gender, gender identity, gender expression, pregnancy, sexual orientation, disability, religion, genetic information, or veteran status in employment, or admissions to or participation in educational programs and activities. Inquiries or concerns may be addressed to the Office of the Vice President of Enrollment and Student Support Services, 300 N. Beaty St., Athens, AL 35611, 256- 233-8175.
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