Social Media Coordinator

Tidewater Community College
Virginia, United States
Salary Not specified
Posted date
Aug 26, 2021

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Position Type
Jobs Outside Academe, Non-profit & Government Organizations
Employment Level
Employment Type
Full Time

Job Description          


This position will support Institutional Advancement at TCC by growing an engaged online community via official TCC social media, providing relevant content and spurring meaningful dialogue. To champion the paradigm of new and social media as a highly cost-effective and culturally relevant way to build engaged communities at TCC. To raise TCC’s visibility and amplify TCC culture, news and stories in relevant and timely conversations. To maximize TCC’s ability to support existing students and to attract/recruit prospective students.

Special Assignments  

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.


KSA's/Required Qualifications          


  • Ability to write compelling, concise copy that summarizes and promotes TCC’s culture, programs, people and events.
  • Ability to search TCC’s resources, TCC website, and the web to discover and amplify TCC news and stories. Researches TCC stories independently and in collaboration with Campus Communicators.
  • High level skill with social media platforms, ability to post attractive, sharable content in accordance with best practices.
  • Ability to communicate through multiple social media channels on a daily, often hourly basis.
  • Ability to represent TCC with professionalism and respect to all participants.
  • Skill in spearheading marketing campaigns designed to increase web referrals, engagement and audience growth.
  • Ability to recruit, coach and empower TCC departments, organizations, students and staff to further amplify TCC’s stories and culture through social media.
  • Ability to monitor trends in social media tools, applications and best practices and to apply analytics to measure traffic and engagement.
  • Knowledge of the English Language including the meaning and spelling of words, rules of composition and grammar.
  • Demonstrated experience using social media to engage with and grow online communities.


Preferred Qualifications        


Bachelor’s degree in Marketing, Journalism, Communications or equivalent combination of education and experience is preferred.

Operation of a State Vehicle  No


Background Check Statement Disclaimer    

The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link:


EEO Statement          

The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.


ADA Statement         

The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.


E-Verify Statement    

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.


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