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Digital Content Marketing Specialist

Syracuse University
New York, United States
Salary Not Specified
Posted date
Aug 24, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Other Communications, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Posting Details

Job # 037422 Department Code 22001-2020 Department Maxwell Dean's Office Job Title Digital Content Marketing Specialist Location Syracuse, NY Pay Range Commensurate with experience. Staff Level S4 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
As part of the Maxwell School’s Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist is responsible for writing, editing, and updating digital information to support recruitment, development, research dissemination and brand awareness efforts. Qualifications
Bachelor’s degree in communications, English, journalism, marketing, writing, or related field is expected, along with an understanding of best practices for digital marketing communications including SEO . Minimum of three years professional experience in digital content creation is preferred. Familiarity with both academic communications and college admissions marketing is a big plus. Job Specific Qualifications
  • Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School.
  • Superior writing and editing skills (samples required), with an emphasis on digital content including web, social media, and video.
  • Knowledge of Adobe Creative Suite, especially Photoshop, InDesign and Premiere as well as some basic HTML editing.
  • Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.).
  • Experience with a variety of web publishing and content management tools and the ability to adapt quickly to new technologies and platforms.
  • Understanding of SEO and UX best practices.
  • An entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals.
  • Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media.
  • Excellent interpersonal communication skills and a highly collaborative nature.
Proactively identify, write/create, edit and secure approvals for school-based digital communications including the Maxwell website, social media, emails, and InfoScreens. Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers and units throughout the school. Participate in the creation and editing of marketing and recruitment videos. Track and interpret analytics related to these communications.

Meet proactively and regularly with professionals from around the school to develop materials and tell stories that effectively showcase the school’s scholarly offerings and outputs—from faculty and center research to student milestones to alumni achievements. Cultivate a collaborative working environment.

Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school.

Other duties as assigned. Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link Job Posting Date 08/24/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants
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