Maxwell Dean's Office
Digital Content Marketing Specialist
Commensurate with experience.
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Unionized Position Code
As part of the Maxwell School’s Communications and Media Relations
team, reporting to the Assistant Director for Digital
Communications, the Digital Content Marketing Specialist is
responsible for writing, editing, and updating digital information
to support recruitment, development, research dissemination and
brand awareness efforts.
Bachelor’s degree in communications, English, journalism,
marketing, writing, or related field is expected, along with an
understanding of best practices for digital marketing
communications including SEO . Minimum of three years professional
experience in digital content creation is preferred. Familiarity
with both academic communications and college admissions marketing
is a big plus.
Job Specific Qualifications
- Intellectual curiosity to identify, create and advance content
that is important to students, prospective students, alumni and
donors across the social sciences, public administration and
professional programs within the Maxwell School.
- Superior writing and editing skills (samples required), with an
emphasis on digital content including web, social media, and
- Knowledge of Adobe Creative Suite, especially Photoshop,
InDesign and Premiere as well as some basic HTML editing.
- Excellent initiative and follow-through supported by a highly
organized, detail-oriented work style (pertaining to maintaining
spreadsheets and calendars, communicating and meeting deadlines,
careful proofing and editing, etc.).
- Experience with a variety of web publishing and content
management tools and the ability to adapt quickly to new
technologies and platforms.
- Understanding of SEO and UX best practices.
- An entrepreneurial mindset, with an eye towards continuous
improvement of processes and mechanisms for helping the team to
achieve established goals.
- Keen interest/knowledge regarding existing and emerging best
practice and trends in digital/social/traditional media.
- Excellent interpersonal communication skills and a highly
Proactively identify, write/create, edit and secure approvals for
school-based digital communications including the Maxwell website,
social media, emails, and InfoScreens. Assist in the development
and maintenance of editorial calendars and be responsible for
immersing within all programs, departments, centers and units
throughout the school. Participate in the creation and editing of
marketing and recruitment videos. Track and interpret analytics
related to these communications.
Meet proactively and regularly with professionals from around the
school to develop materials and tell stories that effectively
showcase the school’s scholarly offerings and outputs—from faculty
and center research to student milestones to alumni achievements.
Cultivate a collaborative working environment.
Research, identify and, as appropriate, implement emerging
techniques/technologies to enhance and measure digital engagement,
email marketing, and social media content strategies on behalf of
Other duties as assigned.
In addition to completing an online application, please attach a
resume and cover letter.
About Syracuse University
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with distinctive academics, diversely unique offerings and an
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