Assistant Director for Digital Communications
- Employer
- Syracuse University
- Location
- New York, United States
- Salary
- Salary Not Specified
- Date posted
- Aug 24, 2021
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Posting Details
Job # 037417 Department Code 22001-2020 Department Maxwell Dean's Office Job Title Assistant Director for Digital Communications Location Syracuse, NY Pay Range Commensurate with experience. Staff Level S5 FLSA Status Exempt Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
Reporting to the Director of Communications and Media Relations, in collaboration with the Division of Marketing and Communications partners, the Assistant Director for Digital Communications is a key member of the Maxwell School’s communications team, responsible for the development, implementation and ongoing evaluation of an integrated digital content and outreach plan for the school. Qualifications
Direct the creation and publication of content on the Maxwell School’s website at maxwell.syracuse.edu including the development and implementation of an internal governance/workflow framework; creation and review of high-level content (includes some writing and editing, video production, and web design work as well as supervising the work of others); the evolution of the site architecture including URL structure for new pages and unit reorganizations; and integration with current and future campus-wide systems including calendar, CRM, faculty/people information, and more. Advise and ensure best practices for user experience and display of information.
Supervise content creators within the Dean’s Office including a digital content marketing specialist (position to be created) and a graduate assistant. Assign projects, review work for quality and accuracy, monitor productivity, participate in performance review process. Collaborate with central marketing partners and manage relationships with external providers of digital content including videography.
Lead the development of the digital content marketing components of the Maxwell School’s 3-year communications plan reaching external audiences including prospective and current students, alumni, researchers, donors, peers, the press and other gatekeepers. Align audience with channel, content and desired outcomes tied to a measurable business goal. Establish mechanisms to help the team measure and evaluate success including tracking tools, reports and dashboards. Establish a content calendar and workflow across the website, social and email channels.
Map and audit digital outreach channels including social and email for Maxwell entities including 11 research centers and institutes; all academic units; and all business units (careers, alumni, executive education, etc.). Engage channel owners and content creators to assess current and future needs and to bring them in alignment with the University’s brand guidelines and digital governance standards. Develop turnkey templates and resources for outreach and assessment. Create tracking mechanisms, reports and dashboards. Communicate best practices.
Research and identify opportunities for future improvements to digital publications technologies and practices relative to the business needs of the Maxwell School and expectations of its audiences. Support the University’s commitment to diversity, equity and inclusion and the implementation of the Maxwell School’s DEI strategic plan.
Other duties as assigned. Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu. About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link https://www.sujobopps.com/postings/88451 Job Posting Date 08/24/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants
Job # 037417 Department Code 22001-2020 Department Maxwell Dean's Office Job Title Assistant Director for Digital Communications Location Syracuse, NY Pay Range Commensurate with experience. Staff Level S5 FLSA Status Exempt Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
Reporting to the Director of Communications and Media Relations, in collaboration with the Division of Marketing and Communications partners, the Assistant Director for Digital Communications is a key member of the Maxwell School’s communications team, responsible for the development, implementation and ongoing evaluation of an integrated digital content and outreach plan for the school. Qualifications
- Bachelor’s degree in communications, marketing or a related field is expected, as is a strong understanding of academic communications and college admissions marketing.
- Minimum of 10 years professional experience in marketing communications and website content management with increasing levels of responsibility is required, including HTML editing and best practices for SEO, UI, UX and analytics tools and technologies.
- Experience managing people and projects is a must.
- Proven track record managing people and projects, delivering excellent quality within designated time frames and budget.
- Superior writing and editing skills (samples required), with an emphasis on writing for web, social media, and video.
- Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.)
- Experience with web publishing and content management tools and the ability to adapt quickly to new technologies and platforms.
- A deep understanding of content strategy and a measurement-based approach to content.
- Strong understanding of SEO, UI, UX and accessibility best practices.
- Familiarity with analytics tools and technologies for tracking, reporting and analyzing digital content performance tied to measurable business goals and outcomes.
- Keen interest/knowledge regarding existing and emerging best practice and trends in digital media.
- Excellent interpersonal communication skills and a highly collaborative nature.
- Experience with Adobe Creative Cloud products, most importantly Photoshop, Illustrator and Premiere Pro; Google Analytics; HTML editing; Salesforce; and Mailchimp.
Direct the creation and publication of content on the Maxwell School’s website at maxwell.syracuse.edu including the development and implementation of an internal governance/workflow framework; creation and review of high-level content (includes some writing and editing, video production, and web design work as well as supervising the work of others); the evolution of the site architecture including URL structure for new pages and unit reorganizations; and integration with current and future campus-wide systems including calendar, CRM, faculty/people information, and more. Advise and ensure best practices for user experience and display of information.
Supervise content creators within the Dean’s Office including a digital content marketing specialist (position to be created) and a graduate assistant. Assign projects, review work for quality and accuracy, monitor productivity, participate in performance review process. Collaborate with central marketing partners and manage relationships with external providers of digital content including videography.
Lead the development of the digital content marketing components of the Maxwell School’s 3-year communications plan reaching external audiences including prospective and current students, alumni, researchers, donors, peers, the press and other gatekeepers. Align audience with channel, content and desired outcomes tied to a measurable business goal. Establish mechanisms to help the team measure and evaluate success including tracking tools, reports and dashboards. Establish a content calendar and workflow across the website, social and email channels.
Map and audit digital outreach channels including social and email for Maxwell entities including 11 research centers and institutes; all academic units; and all business units (careers, alumni, executive education, etc.). Engage channel owners and content creators to assess current and future needs and to bring them in alignment with the University’s brand guidelines and digital governance standards. Develop turnkey templates and resources for outreach and assessment. Create tracking mechanisms, reports and dashboards. Communicate best practices.
Research and identify opportunities for future improvements to digital publications technologies and practices relative to the business needs of the Maxwell School and expectations of its audiences. Support the University’s commitment to diversity, equity and inclusion and the implementation of the Maxwell School’s DEI strategic plan.
Other duties as assigned. Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu. About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link https://www.sujobopps.com/postings/88451 Job Posting Date 08/24/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants
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