Maxwell Dean's Office
Assistant Director for Digital Communications
Commensurate with experience.
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Unionized Position Code
Reporting to the Director of Communications and Media Relations, in
collaboration with the Division of Marketing and Communications
partners, the Assistant Director for Digital Communications is a
key member of the Maxwell School’s communications team, responsible
for the development, implementation and ongoing evaluation of an
integrated digital content and outreach plan for the school.
- Bachelor’s degree in communications, marketing or a related
field is expected, as is a strong understanding of academic
communications and college admissions marketing.
- Minimum of 10 years professional experience in marketing
communications and website content management with increasing
levels of responsibility is required, including HTML editing and
best practices for SEO, UI, UX and analytics tools and
- Experience managing people and projects is a must.
Job Specific Qualifications
- Proven track record managing people and projects, delivering
excellent quality within designated time frames and budget.
- Superior writing and editing skills (samples required), with an
emphasis on writing for web, social media, and video.
- Excellent initiative and follow-through supported by a highly
organized, detail-oriented work style (pertaining to maintaining
spreadsheets and calendars, communicating and meeting deadlines,
careful proofing and editing, etc.)
- Experience with web publishing and content management tools and
the ability to adapt quickly to new technologies and
- A deep understanding of content strategy and a
measurement-based approach to content.
- Strong understanding of SEO, UI, UX and accessibility best
- Familiarity with analytics tools and technologies for tracking,
reporting and analyzing digital content performance tied to
measurable business goals and outcomes.
- Keen interest/knowledge regarding existing and emerging best
practice and trends in digital media.
- Excellent interpersonal communication skills and a highly
- Experience with Adobe Creative Cloud products, most importantly
Photoshop, Illustrator and Premiere Pro; Google Analytics; HTML
editing; Salesforce; and Mailchimp.
Direct the creation and publication of content on the Maxwell
School’s website at maxwell.syracuse.edu including the development
and implementation of an internal governance/workflow framework;
creation and review of high-level content (includes some writing
and editing, video production, and web design work as well as
supervising the work of others); the evolution of the site
architecture including URL structure for new pages and unit
reorganizations; and integration with current and future
campus-wide systems including calendar, CRM, faculty/people
information, and more. Advise and ensure best practices for user
experience and display of information.
Supervise content creators within the Dean’s Office including a
digital content marketing specialist (position to be created) and a
graduate assistant. Assign projects, review work for quality and
accuracy, monitor productivity, participate in performance review
process. Collaborate with central marketing partners and manage
relationships with external providers of digital content including
Lead the development of the digital content marketing components of
the Maxwell School’s 3-year communications plan reaching external
audiences including prospective and current students, alumni,
researchers, donors, peers, the press and other gatekeepers. Align
audience with channel, content and desired outcomes tied to a
measurable business goal. Establish mechanisms to help the team
measure and evaluate success including tracking tools, reports and
dashboards. Establish a content calendar and workflow across the
website, social and email channels.
Map and audit digital outreach channels including social and email
for Maxwell entities including 11 research centers and institutes;
all academic units; and all business units (careers, alumni,
executive education, etc.). Engage channel owners and content
creators to assess current and future needs and to bring them in
alignment with the University’s brand guidelines and digital
governance standards. Develop turnkey templates and resources for
outreach and assessment. Create tracking mechanisms, reports and
dashboards. Communicate best practices.
Research and identify opportunities for future improvements to
digital publications technologies and practices relative to the
business needs of the Maxwell School and expectations of its
audiences. Support the University’s commitment to diversity, equity
and inclusion and the implementation of the Maxwell School’s DEI
Other duties as assigned.
In addition to completing an online application, please attach a
resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university
with distinctive academics, diversely unique offerings and an
undeniable spirit. Located in the geographic heart of New York
State, with a global footprint, and nearly 150 years of history,
Syracuse University offers a quintessential college
The scope of Syracuse University is a testament to its strengths: a
pioneering history dating back to 1870; a choice of more than 200
majors and 100 minors offered through 13 schools and colleges;
nearly 15,000 undergraduates and 5,000 graduate students; more than
a quarter of a million alumni in 160 countries; and a student
population from all 50 U.S. states and 123 countries. For more
information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center
of New York State approximately 250 miles northwest of New York
City. The metro-area population totals approximately 500,000. The
area offers a low cost of living and provides many social,
cultural, and recreational options, including parks, museums,
festivals, professional regional theater, and premier shopping
venues. Syracuse and Central New York present a wide range of
seasonal recreation and attractions ranging from water skiing and
snow skiing, hiking in the Adirondacks, touring the historic sites,
visiting wineries along the Finger Lakes, and biking on trails
along the Erie Canal.
Syracuse University is an equal-opportunity, affirmative-action
institution. The University prohibits discrimination and harassment
based on race, color, creed, religion, sex, gender, national
origin, citizenship, ethnicity, marital status, age, disability,
sexual orientation, gender identity and gender expression, veteran
status, or any other status protected by applicable law to the
extent prohibited by law. This nondiscrimination policy covers
admissions, employment, and access to and treatment in University
programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the
military-connected community through its educational programs,
community outreach, and employment programs. After World War II,
Syracuse University welcomed more than 10,000 returning veterans to
our campus, and those veterans literally transformed Syracuse
University into the national research institution it is today. The
University’s contemporary commitment to veterans builds on this
historical legacy, and extends to both class-leading initiatives
focused on making an SU degree accessible and affordable to the
post-9/11 generation of veterans, and also programs designed to
position Syracuse University as the employer of choice for military
veterans, members of the Guard and Reserve, and military family
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in
which students, faculty, administrators, staff, curriculum, social
activities, governance, and all other aspects of campus life
reflect a diverse, multi-cultural, and international worldview. The
University community recognizes and values the many similarities
and differences among individuals and groups. At Syracuse, we are
committed to preparing students to understand, live among,
appreciate, and work in an inherently diverse country and world
made up of people with different ethnic and racial backgrounds,
military backgrounds, religious beliefs, socio-economic status,
cultural traditions, abilities, sexual orientations and gender
identities. To do so, we commit ourselves to promoting a community
that celebrates and models the principles of diversity and
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