Social Media and Digital Content Manager
- Employer
- Saint Mary's College of California
- Location
- California, United States
- Salary
- Salary Not specified
- Date posted
- Mar 27, 2023
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Administrative
- Employment Type
- Full Time
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Social Media and Digital Content Manager
Salary: $84,000.00 Annually
Job Type: Full-Time
Job Number: 2015-1603973
Location: CA 94556, CA
Department: College Communications
Closing: 4/23/2023 11:59 PM Pacific
Background
BACKGROUND:
Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian heritage and Liberal Arts education, Saint Mary's currently enrolls more than 3,100 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College that they founded.
Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education rooted in inclusive excellence and community. Ranked in the Top 5 Best Colleges: Western Region by U.S. News & World Report, Saint Mary's reputation for exceptional academic quality and unparalleled heart stems from its vibrant heritage as a Lasallian, Catholic, Liberal Arts institution. World-class faculty and exceptional staff join together with students to form a close-knit community that provides innovative education through hands-on, real world experience. The College is also deeply committed to the educational benefits of diversity, equity, and inclusion.
Responsibilities
Summary
In collaboration with the Strategic Communications and Marketing teams, the Social Media and Digital Content Manager supports the mission of Saint Mary's College of California by creating and implementing integrated content and digital strategy for the College's digital communication and marketing platforms, with a focus on social media. The Social Media and Digital Content Manager will also provide scheduled reports, audits, and analysis related to content, campaigns, and advertising.
The incumbent will build, plan, and implement an overall social media strategy that works in concert with marketing and content strategy. The incumbent will also develop and implement social media plans, manage social media channels, drive brand planning/implementation on those channels, and lead generation campaigns to meet defined marketing KPIs. They will stay up to date with the latest social media tools and technology and educate teams on best practices. The incumbent will prioritize elevating the visuals, communications, and marketing strategies, ensuring high levels of traffic across multiple touchpoints and ultimately lifting digital presence across all digital channels. They will be involved in both strategy and execution.
Under the supervision of the Executive Director for Strategic Communications with a dotted line to the Executive Director of Marketing, the Social Media and Digital Content Manager will ensure that Saint Mary's digital presence is innovative and up to date to prospective/current students, campus stakeholders, alumni, and community partners as well as to new audiences. This will be achieved by collaborating closely with various campus stakeholders/partners (e.g. Enrollment Management, Advancement/Alumni Relations, Student Life, Mission and Ministry, Information Technology Services, Facilities Services) including but not limited to other senior marketing, design, and digital communication leaders, and marketing and communications operations. The Social Media and Digital Content Manager will lead, inform, and execute strategic and tactical digital marketing and communication plans related to and not limited to key College initiatives).
The ideal candidate for this position is an energetic and passionate professional who is up-to-date with the latest digital marketing, advertising, social media, web communication, audio, and video trends.
Responsibilities
Experience and Qualifications
Knowledge, Skills, and Abilities required to perform the Essential Functions
Minimum Experience
Please apply online at https://www.schooljobs.com/careers/stmarys
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