Social Media Specialist

We are seeking a Social Media Specialist who will be a member of the Peabody Institutes Marketing and Communications Office. This role will be responsible for managing the Institutes social media strategy and channels and creating and producing high-quality content for the Institutes social media, digital promotions, and livestreamed events. This position will drive the implementation of impactful online tactics and content to support Conservatory student recruitment, Preparatory enrollment, marketing for new courses and product lines, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.

The Peabody Institute of the Johns Hopkins University advances a dynamic, 21st-century model of performing arts training in pursuit of its mission: to elevate the human experience through leadership at the intersection of art and education. Through its Conservatory for undergraduate and graduate studies and the Preparatory, Baltimore's largest community performing arts school, Peabody empowers musicians and dancers from diverse backgrounds to create and perform at the highest level.

Note: This position is not eligible for visa sponsorship.

Specific Duties & Responsibilities

• Manage the Peabody Institutes enterprise-wide social media strategy and channels, to include content creation and approval, budget and execution, and analytics for both paid and organic social across multiple discrete campaigns. Translate institutional objectives into effective social media engagement tactics. Work closely with colleagues to ensure integration across platforms and campaigns as part of a multi-channel approach.
• Collaborate with staff, faculty, and students to identify and prioritize effective content creation and storytelling opportunities. Write relevant, appropriate, and engaging copy, posts, captions, and short video scripts.
• Manage and monitor social media platforms in the event of crisis communications events, including inclement weather messaging. Use professional judgment and discretion regarding hot-button comments, trends, or issues, escalating to manager proactively when needed.
• Monitor online commentary and engagement. Provide reports and analysis on social media KPIs and continually seek to improve messaging, reach, and engagement. Stay current on digital communications trends and tools and make proactive recommendations for improvement and enhancement.
• Work independently to schedule, shoot, edit, and produce compelling social media-friendly video content, including faculty and student profiles, concert and event previews, short features for livestream intermissions, and special projects. Shoot live events, conduct interviews, and capture b-roll as needed for social channels. Manage content approval workflow.
• Manage the social stream and chat during livestream events. Create animations and infographics for digital platforms, including livestreams and the campus wide digital information screens.
• Provide support and other marketing duties as assigned.

Special Skills, Knowledge & Abilities

• Proficiency in industry-standard Adobe video, audio, and photo editing software, as well as PowerPoint and Microsoft Office applications.
• Working knowledge of content management systems, WordPress in particular, and of HTML and content publishing tools.
• Strong written and verbal communications skills along with professional discretion and message discipline.
• Ability to work independently and to interact well with a diverse population of colleagues.
• Excellent organizational skills, attention to detail, and ability to manage deadlines and a high volume of projects in a fast-paced environment.
• Ability to work occasional evenings and weekends as needed.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism, Multimedia Content, or other relevant area of formal academic training.

• Motivated, creative, and self-directed, with at least 2 years of relevant experience and a proven blend of editorial/storytelling skills and technical know-how
• Experience using social media platforms for marketing and paid digital advertising; familiarity with Meta Business Suite and Manager, Google Ads, and Google Analytics
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula

Preferred Qualifications

• Interest in/knowledge or appreciation of classical music, jazz, dance, and the performing arts.
• Experience in arts and/or education setting.

Classified Title: Communications Specialist
Working Title: Social Media Specialist
Role/Level/Range: ATP/03/PB
Min/Mid/Max Salary Range: $44,850-$61,600-$78,360 (Commensurate with experience)
Employee Group: Full Time
Schedule: 37.5 hours per week
Exempt Status: Exempt
Location: Hybrid
Department name: 10001007-Communications and Web Services
Personnel area: Peabody

Total Rewards
The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

NOTE:

This position is not eligible for visa sponsorship.

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Note: Job Postings are updated daily and remain online until filled.

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.

EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm