Executive Director of Communications, Public Relations, and Marketing

Posting Details

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Position Information

Job Title

Executive Director of Communications, Public Relations, and Marketing

Posting Number

F005438

Position Status

Full Time

Assignment Length

This field only applies to Faculty

Grant Funded

No

Category

APT

Class Code

11

Pay Rate

Commensurate with education and experience.

Location

District

Department

DT Marketing & Public Relations

Job Summary

Reporting to the Vice Chancellor for Communications and External Affairs, the Executive Director of Communications, Public Relations, and Marketing develops, coordinates and directs public relations and marketing activities for Tarrant County College District.

Primary Duties and Responsibilities

Essential Performance Requirements*

• Plans and implements public relations strategies, policies, and procedures for Tarrant County College District
• Directs news media relations including such activities as preparation of news releases and features articles, and the making of arrangements for interviews between college executives and news media representatives; serves as district spokesperson with the news media as authorized
• Develops and executes district-wide direct marketing and branding campaigns
• Coordinates the production of certain District-wide publications, including but not limited to recruitment materials, class schedules, and program brochures
• Collaborates with the Web Communications department to provide timely news, photos, messages, and video content to align online presence with overall TCC branding and image
• Chairs the District Marketing committee, including working with representatives of each campus to present a consistent image of the District; serves on the strategic task forces as assigned
• Provides assistance to College personnel in writing speeches, preparing letters, and drafting articles that are to be made public
• Serves as Public Information Officer for TCC, handling crisis communications strategy and implementation
• Writes and produces annual reports for TCC stakeholders
• Develops and produces videos used for external audiences to promote TCC overall, as well as specific programs, and acts as Editor in Chief of TCC’s magazine

General Supervision and Management
Manages the Communications, Public Relations, and Marketing teams

Service Excellence

• Participates on behalf of the College in external community organizations and associations as assigned to support the essential performance requirements
• Attends the workplace regularly, reports to work punctually, and follows a work schedule to keep up with the demands of the worksite
• Completes all required training and professional development sessions sponsored through Tarrant County College ( TCC )
• Supports the values of the College: diversity, teaching excellence, student success, innovation, and creativity and service to the College
• Supports the mission, values, goals, and principles of the College

Supervision
Works under the general supervision of the Vice Chancellor for Communications and External Affairs

*Performs Other Related Tasks as Required


The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Required Minimum Qualifications

• Bachelor’s degree
• Six (6) years’ working experience in Public Relations, Marketing or a related field
• Three (3) years’ experience supervising (e.g., managing, evaluating the performance of others)

Preferred Qualifications

• Master’s Degree
• Experience working in higher education
• Experience working in a marketing agency

Knowledge, Skills and Abilities

• Knowledge of news media operations and AP and APA style
• Skilled in oral and written communication at the expert level
• Skilled with word processing, spreadsheets, databases, publishing, and graphic software
• Skilled in excellent customer service and interpersonal skills with diverse populations
• Ability to work effectively in a collaborative environment and a setting that is diverse and urban
• Ability to think critically to effectively solve and communicate problems in a fast-paced environment where the demands for work are varied, and unpredictable in scope and volume
• Ability to analyze data and provide sound recommendations based on policy, procedure, practice, and existing regulations
• Ability to delegate work appropriately to faculty and staff to meet College and campus deliverables

Accommodations

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

Special Instructions Summary

Posted

03/24/2023

Posting Contact Summary

Should you have questions specific to this position please contact the following individual

Contact

Natasha Antonetty

*

natasha.antonetty@tccd.edu
Applicant Documents
Required Documents

1. Resume / Curriculum Vitae
2. Unofficial Transcripts

Optional Documents

1. Cover Letter
2. Certification / License