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Assistant or Associate Athletic Director - Marketing & Fan Experience

Job Details





Definition of Class

Assistant:

This position develops and executes marketing plans for athletics’ products and teams. This position coordinates communication through social media and traditional media as well as oversees game day staff; manages advertising and promotion budgets; and manages marketing content for website and social media.

Associate:

This position oversees and directs marketing plans for Athletics products and teams. The incumbent manages communication through social media and traditional media and oversees game day staff and spirit squad programs.

Examples of Work Performed
  • Develops and executes marketing plans for sports.
  • Researches target audiences and develops strategies for each product or sport.
  • Serves as a liaison with rights holder for sponsorship activation.
  • Assists in developing sales plans for tickets and fundraising.
  • Oversees in-venue video board content strategy and execution.
  • Oversees spirit squad programs which include cheer, dance and mascot, and generates interest and awareness of the squads.
  • Assists in the recruitment of the cheer and dance squads.
  • Directs marketing communications team and game day staff.
  • Coordinates game day activities for sporting events, as well as, game day experience for fans including championship events.
  • Monitors game day experience and provides feedback for enhancements.
  • Manages advertising and promotions budgets.
  • Analyzes revenue and fan experience data and presents findings to senior leadership team.
  • Directs script writing for each sporting event.
  • Serves as a day-to-day liaison with concessionaire.
  • Manages marketing content and messaging for the website and social media.
  • Manages creative team to develop digital graphics for website.
  • Oversees the online amplification of produced creative material.
  • Ensures all assigned tasks are in compliance with department, University, Southeastern Conference, and NCAA rules and regulations.
Essential Functions

These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department.

Assistant:

1. Supervises the development and execution of marketing plans for athletics’ products and teams.
2. Oversees marketing communications team and game day staff
3. Manages marketing content and messaging for the website and social media

Associate:

  1. Develops and executes marketing plans for sports.
  2. Oversees spirit squad programs.
  3. Directs marketing communications team and game day staff.
  4. Manages marketing content and messaging for the website and social media.


Minimum Education/Experience

Assistant:

Education: Bachelor's Degree from an accredited college or university in a related field.
Experience: Two (2) years experience in Athletic Administration or related field.
Substitution Statement: Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.

Associate:

Education: Bachelor’s Degree from an accredited college or university in a related field.
Experience: Four (4) years of experience related to the above described duties.

Substitution Statement: Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.

Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.

Salary/Wage Information

To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.

EEO Statement
The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.

Background Check Statement

The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Company

Ole Miss II

Founded in 1848, The University of Mississippi, affectionately known to alumni, students and friends as Ole Miss, is Mississippi's flagship university. Included in the elite group of R-1: Doctoral Universities - Highest Research Activity by the Carnegie Classification, it has a long history of producing leaders in public service, academics and business. With more than 24,000 students, Ole Miss is the state's largest university and is ranked among the nation's fastest-growing institutions. Its 15 academic divisions include a major medical school, nationally recognized schools of accountancy, law and pharmacy, and the Sally McDonnell Barksdale Honors College, renowned for a blend of academic rigor, experiential learning and opportunities for community action. The University of Mississippi embraces diversity and inclusion as core values and seeks to empower all members of the University community.

The university’s path to becoming the flagship university it is today has been marked by two decades of accelerated growth and prosperity. Student enrollment at UM has increased over 40 percent over the past seven years — illustrating the growing reputation and national draw of the university. We were the 10th-fastest growing university among public doctoral institutions over the period of 2005–2015. Over the past few years, the university has instituted dynamic new academic programs and greatly expanded its campuses with the completion of multiple major construction projects.  The 2018 U.S. News & World Report annual rankings of Best (Undergraduate) Colleges and Universities ranked the University of Mississippi No. 73 in the Top Public National Universities category.  The rankings reflect 15 indicators of academic excellence, including faculty resources, financial resources, and undergraduate academic reputation.  In 2016, indicating a major milestone, the university was elevated to the Carnegie R1 Highest Research Activity classification — placing it in the top 2.5 percent of colleges and universities nationwide. 

For ten consecutive years, The University of Mississippi has been voted by our staff as one of the great colleges to work for in the Chronicle of Higher Education’s survey, and has been widely recognized as one of the most beautiful campuses in America by Newsweek, the Princeton Review and USA Today. Sometimes called the “Cultural Mecca of the South,” Oxford has been the home of William Faulkner, John Grisham, Willie Morris, Barry Hannah and many more outstanding writers. In recent years, it has become known for its award-winning chefs and restaurateurs. Oxford is often recommended by many publications as a bucket list place to visit.

We build leaders, serve our community and our neighbors, and compete to win. We are a literary mecca, a research center, a launchpad for careers across the professions, a home away from home, and so much more. We are Ole Miss.

Committed to recruiting and retaining a diverse and talented workforce, the university offers competitive salaries and benefits, an extensive support network, and above all, an enriching and highly collaborative community that is deeply passionate about our vision for higher education and public service.

The University of Mississippi offers exciting opportunities for career development and continuous learning. Every day is different, with new ideas, challenges, and benefits just around the corner—no matter which department you’re a part of. It’s an exciting place to build a meaningful career at any level.

Our University, like all institutions, is only as strong as our people. Our faculty, staff, and students represent an exceptional group of people with a rich diversity of talents and backgrounds. There’s no better place to start a great career than in Oxford, Mississippi.

Ole Miss

 

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