Marketing Specialist
- Employer
- Syracuse University
- Location
- New York, United States
- Salary
- Salary Not Specified
- Date posted
- Mar 17, 2023
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Editing & Publications Management
- Employment Type
- Full Time
You need to sign in or create an account to save a job.
Posting Details
Posting Details
Job #
038969
Department Code
22605-4417
Department
College of Professional Studies
Job Title
Marketing Specialist
Location
Syracuse, NY
Pay Range
Commensurate with Experience
Staff Level
S5
FLSA Status
Exempt
Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Campus
Syracuse, NY
Unionized Position Code
Not Applicable
Job Description
A strong candidate for this position has a solid grasp of current marketing tools and strategies and able to manage and monitor marketing campaigns from concept to execution to reporting and optimizing. Successful candidate will be responsible for supervising and managing marketing campaigns and vendors, liaising with vendors to manage active campaigns/campaign creation, monitoring, and analyzing results of marketing campaigns and outcomes and respond accordingly. The Marketing Strategist will proactively assess current third-party partnerships and campaign outcomes, be innovative and proactively seek out new marketing channels and tactics and gather and analyze information to identify new markets and customers depending on the demand for products and services. and efficacy of existing marketing campaigns and strategies. As part of the daily responsibilities, this position will review contract terms of services needed to execute a marketing strategy, craft platform-specific content for distribution to online channels and social media platforms to increase web traffic and leads, execute on article and email content, digital ads, SEO / SEM work, and other content delivery systems, monitor creative design and marketing copy to ensure ads and campaigns are brand-aligned, and oversee messaging strategy across brands and mediums including owned assets and paid media as well as cross promotional efforts.
Qualifications
Marketing Campaign Management:
Analyze Marketing Tactics:
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
Quick Link
https://www.sujobopps.com/postings/95799
Job Posting Date
03/17/2023
Application Deadline
Full Consideration By
Job Category
Staff
Message to Applicants
Posting Details
Job #
038969
Department Code
22605-4417
Department
College of Professional Studies
Job Title
Marketing Specialist
Location
Syracuse, NY
Pay Range
Commensurate with Experience
Staff Level
S5
FLSA Status
Exempt
Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Campus
Syracuse, NY
Unionized Position Code
Not Applicable
Job Description
A strong candidate for this position has a solid grasp of current marketing tools and strategies and able to manage and monitor marketing campaigns from concept to execution to reporting and optimizing. Successful candidate will be responsible for supervising and managing marketing campaigns and vendors, liaising with vendors to manage active campaigns/campaign creation, monitoring, and analyzing results of marketing campaigns and outcomes and respond accordingly. The Marketing Strategist will proactively assess current third-party partnerships and campaign outcomes, be innovative and proactively seek out new marketing channels and tactics and gather and analyze information to identify new markets and customers depending on the demand for products and services. and efficacy of existing marketing campaigns and strategies. As part of the daily responsibilities, this position will review contract terms of services needed to execute a marketing strategy, craft platform-specific content for distribution to online channels and social media platforms to increase web traffic and leads, execute on article and email content, digital ads, SEO / SEM work, and other content delivery systems, monitor creative design and marketing copy to ensure ads and campaigns are brand-aligned, and oversee messaging strategy across brands and mediums including owned assets and paid media as well as cross promotional efforts.
Qualifications
- Bachelor’s degree in marketing, communications, or related field required.
- Three (3) plus years of experience in campaign and vendor management.
- Solid grasp of current marketing tools and strategies and able to manage and monitor marketing campaigns from concept to execution to reporting and optimizing.
- Innovative and proactively seek out new marketing channels and
tactics
Marketing Campaign Management:
- Develop and execute strategic marketing campaigns.
- Measure and report on the performance of all digital marketing campaigns.
- Innovate and proactively seek out new marketing channels and tactics.
- Craft platform-specific content for distribution to online channels and social media platforms to increase web traffic and leads.
- Execute on article and email content, digital ads, SEO / SEM work, and other content delivery systems.
- Monitor content outcomes using Google Analytics and email analytics.
- Monitor creative design and marketing copy to ensure ads and campaigns are brand-aligned.
- Oversee messaging strategy across brands and mediums including owned assets and paid media as well as cross promotional efforts. Ensure messaging is relevant, timely and consistent.
Analyze Marketing Tactics:
- Gather and analyze information to identify new marketing tactics and efficacy of existing marketing campaigns and strategies.
- Liaise with vendors to manage active campaigns and campaign creation.
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
Quick Link
https://www.sujobopps.com/postings/95799
Job Posting Date
03/17/2023
Application Deadline
Full Consideration By
Job Category
Staff
Message to Applicants
You need to sign in or create an account to save a job.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert