Director of Community Outreach and Development
- Employer
- South University
- Location
- Virginia, United States
- Salary
- Salary Not Specified
- Date posted
- Mar 16, 2023
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Administrative, Academic Affairs, Adult & Continuing Education Programs, Business & Administrative Affairs, Community Relations & Institutional Outreach, Student Affairs, Admissions, Enrollment, Retention & Registrar, Other Student Affairs
- Employment Type
- Full Time
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Thursday, March 16, 2023
What's next for you is the first priority
for us! With over 45 programs from associate to doctoral degrees,
South University is a private institution dedicated to providing
educational opportunities that spark the intellectual, social and
professional development of a diverse student
population.
Our 120-year story—past, present and
future—is a history formed by the many individuals who have
developed the education and spirit of community that have become
our pledge to the students, faculty, staff, alumni and supporters
of South University. Online and at our 8 locations and 2 learning
sites, we take pride in our welcoming environment; one-on-one
support and personalized attention that helps students define goals
and identify the means to pursue them. Our small classes feature
hands-on experiences that not only shape students’ skills and
excellence in their chosen fields but also shape their characters
through encouraging community involvement, volunteerism and the
pursuit of life-long learning.
Visit www.southuniversity.edu today to learn more
about what makes us stand apart as a place to Belong, Believe
and Become, a place where you can make a difference in the
lives of students eager to learn and grow.
South University, the right direction for a brighter future.
Benefits:
*Medical
*Dental
*Vision
FSA/HSA
Tuition Assistant Program
Long/Short Term Disability
Life Insurance
Employee Assistance Program
401K Match
Generous Paid Time Off
12 Paid Holidays
* includes domestic partner coverage
POSITION SUMMARY:
The
primary outcome and urgent focus of this position is to add new
student enrollment to the campus and assist others to meet their
new student enrollment goals. These enrollment targets are set each
year in the University budgeting process. Success in this role is
defined by meeting or exceeding campus new student enrollment in
each quarter.
With limited
supervision, the Director of Community Outreach and
Development(DCOD)
markets the campus and program offerings to businesses,
organizations and community partners in a specified territory to
generate interest among stakeholders resulting in community
relationships, awareness, agreements and prospective students. This
individual is responsible for industry knowledge related to degrees
offered at the campus and regularly conducts local market research
to assess employer needs. In
addition, the DCODis responsible for
managing a calendar of recruitment activities and fairs, meeting
monthly and annual plans for outreach activities and the admissions
funnel resulting in meeting set goals for new students. The
DCODmust conduct activities in accordance
with state, federal, accreditation, regulatory, and South
University policies, consistent with the highest ethical
standards.
The Director
of Community Outreach and Developmentcan
expect regular travel within designated region. As with most
externally focused positions, the individual should expect that a
large percentage of time be spent in the community and not on the
campus. This individual must be flexible with extended hours and
days of work, when necessary, to meet the needs of partners and the
campus.
The incumbent
must assure that the South University philosophy: Quality services
to students; development, growth, involvement, and recognition of
employees; sound economic principles; and environment which is
conducive to innovation, positive thinking and expansion
is considered in carrying out the duties and responsibilities
of this position.
KEY JOB ELEMENTS:
KEY JOB ELEMENTS:
Collaborate often
with campus.
Cultivate and maintain relationships with new
and target markets, including but not limited to, secondary and
post-secondary academic institutions, businesses, hospitals,
military bases, government agencies, and community organizations,
that results in awareness, partnerships, and
agreements.
Frequently and
urgently partner with admissions representatives, academic program
directors and faculty to participate in ongoing inquiry and
application producing activities, such as local and regional
information meetings, college fairs, classroom presentations,
career days, and the development of articulation agreements and
targeted grants.
Schedule and
conduct visits with appropriate businesses, organizations, and
community partners. Maintain a future calendar,
Analyzes ROI from
events and reports results to Campus Leaders, AVC Admissions and
Director of Local Marketing; perpetually seeks to eliminate
historically weak
Partner with staff
and faculty within the assigned campus to leverage existing
relationships and
Improve awareness
and reputation of South University, including the history, academic
programs and market differentiators.
Plans, organizes,
and executes on-campus events to generate interest in South
University programs and drives campus visits, inquiries and
agreements.
Works closely with
the Admissions and Academic teams to constantly improve the quality
of prospective students and enrollment conversion.
Communicates needs
in the local market to campus and academic leaders to vision and
implement new programs and partnerships such as such as corporate
training seminars, certifications, diploma and/or short-term
programs.
Identifies
marketing materials for outreach and presentation purposes in
collaboration with Local Marketing.
Utilizes
technology, public speaking skills, and all presentation materials
to deliver effective multimedia presentations. Keeps abreast of
current industry and approved South University school information
to use for presentation purposes.
Other duties as
assigned.
REQUIREMENTS:
- Bachelor's degree required in marketing, business or related field required
- Minimum of four years' experience in yielding successful results with the development, implementation, successful execution of plans to generate new business in targeted market segments and prospects
- Success in selling and building partnership accounts leading to demonstrated business growth
- Two years' experience in Higher education and academic marketing or admissions, and market development experience for B2B preferred
- Computer literate on a windows platform; working knowledge of MS Office
- Excellent interpersonal, and written and oral communication skills.
ENVIRONMENT:
The work
environment characteristics described here are representative of
those an employee encounters while performing the essential
functions of this job. Reasonable
accommodations may be made to enable qualified
individuals with disabilities to perform the essential functions.
The term "qualified individual with a disability" means an
individual with a disability who, with or without reasonable
accommodation, can perform the essential functions of the position.
While performing the duties of this job, the employee is regularly
required to communicate professionally in person, over the
telephone, video conference, through
email and other electronic means, move about the office or school,
handle various types of media and equipment, and visually or
otherwise identify, observe and assess.
South University is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee, student and graduate success. We are committed to building and developing a diverse environment where a variety of ideas, cultures and perspectives can thrive.
Other details Job Family All Positions Pay Type Salary Required Education Bachelor’s Degree
South University is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee, student and graduate success. We are committed to building and developing a diverse environment where a variety of ideas, cultures and perspectives can thrive.
Other details Job Family All Positions Pay Type Salary Required Education Bachelor’s Degree
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