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Vice President, Marketing and Communications

The University of Oklahoma
Highly competitive compensation
Posted Date
Mar 17, 2023

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Position Type
Executive, Other Executive
Employment Level
Employment Type
Full Time

The Vice President of Marketing and Communications will lead and facilitate MarComm through its transition into an integrated and strategic operation that advances the brand’s reputation, and growth across the University of Oklahoma community and beyond. This marketing professional plans and leads external and internal communications across all colleges and university business units while ensuring quality, consistency, and integration of marketing and communications University-wide. The leader in this role promotes a consistent, differentiated brand through the development and execution of branding and growth marketing and communications campaigns across a wide variety of audience segments. With roughly six to eight direct reports and reporting directly to the University President, the VP, Marketing and Communications is a member of the executive team and has oversight of MarComm for OU’s 3 campuses, global programs, extracurricular programs, athletics, and Trademark & Licensing. The role leads the institution’s newly restructured Marketing and Communications enterprise and collaborates across a wide variety of stakeholders to deliver consistent and cohesive marketing and communications strategy.

The VP of Marketing and Communications partners with the Chief Marketing and Communications Officer of OU Health, the state’s flagship academic health system, to strategically position healthcare academics and research in The University of Oklahoma’s brand while partnering to create linkages between the two institutions.

Key Responsibilities:

  • Develop the leadership vision and provide strategic direction to implement forward-thinking and proactive marketing and communication strategies, branding, media relations, engagement, target marketing, marketing technology, marketing trends and experiential marketing in support of OU’s Strategic Plan. Build a distinct market position for OU to enhance the visibility, brand, and reputation of the institution on an international, national, state, and local level.
  • Provide executive leadership and strategic oversight for all marketing and communications with responsibilities to ensure integration of messages across all campuses, programs, affiliates and partners.
  • Partner across OU’s executive officers, leadership and academic Dean’s to ensure the marketing and communications function is supporting and executing upon strategic goals of the institution and its respective operating units (i.e. enrollment, athletics, colleges
  • Partner with the University’s affiliated academic health system marketing executive to create brand linkages and mutual external and internal synergies between the University and OU Health.
  • Serve as an executive officer for OU and provide executive leadership in resource management and budgetary decision and allocation to shape and drive progress and achievement of university-wide goals.
  • Lead brand strategy and branded journalism, executing a data-driven fully integrated marketing and communications strategy.
  • Aligns University resources to achieve strategic objectives of OU through marketing and communications strategies.
  • Integrates OU’s Purpose and Core Values of diversity, equity, inclusion and belonging across OU’s owned, earned, and paid platforms to reflect the diverse and welcoming environment of the OU community.
  • Lead efforts to segment, target, and engage diverse audiences through data driven market insights. Lead the development and use of qualitative and quantitative market insights to develop strategies for engagement and growth amongst OU’s target markets.
  • Develop, prioritize, and oversee outreach strategies to promote awareness, understanding, and support of the university mission and strategic goals.
  • Lead emergency and crisis communications and manage the media following any serious events that impact the OU community.
  • Measure and report on return-on-investment of marketing initiatives and public relations efforts
  • Maintain expertise in emerging technologies and marketing tools to showcase OU as a leader in education and research.
  • Envision and develop a proactive media relations program that cultivates community, state, and national media network relationships to strategically position the University.
  • Lead the University’s Trademark Administrative Committee charged with managing university brand standards.
  • Lead and develop a high performing University-wide marketing and communications team.
  • Serve as a Campus Security Authority (CSA) by fulfilling training and reporting obligations related to campus safety protocols


Key Work/Industry Experience Required/Desired

    Bachelor’s degree in marketing, business, communications, or a related field of study Extensive years of experience in progressive marketing leadership roles Experience leading significant organizational change through effective collaboration and communication Demonstrated track record of success and performance An advanced degree in business, marketing or communications is preferred Familiarity with geographically dispersed campuses, research intense public institutions, state government and the relationship with the academic health system is preferred Experience in a higher education environment is preferred

Core Competencies Essential for Success

  • Technical Marketing Expertise—Marketing, brand management, and communications experience essential. Demonstrated experience in developing effective marketing strategies aligned with organizational goals and business outcomes.
    Performance and Impact—Success leading transformative change and strengthening cross-organizational marketing strategy and impact. Leading and Managing Change—Strong ability to help others move from current to desired vision state to drive results
  • Problem solving-- Proven ability to evaluate the costs, risks, and benefits associated with alternative actions when committing to an initiative and/or course of action
  • Creativity and Innovation-- Ability to measure and adapt to trends and implement new communication platforms Communication – Excellent communication skills (both written and oral).
  • Collegiality – Possess exceptional collaboration skills with an ability to partner effectively with others in a complex organization in the pursuit of common goals
  • Integrity—Maintains highest levels of personal and professional integrity
  • Relationship Builder—Effectively builds relationships of trust and mutual respect with internal and external stakeholders


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