Director, Digital Marketing

Position Details

Position Information

Requisition Number

S2533P

Home Org Name

Development HR Employment

Division Name

Vice President for Development

Position Title

Director, Digital Marketing

Job Class Code

OA51

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

The Auburn University Office of Advancement seeks a Digital Marketing Director to fuel production by embracing an up and to the right culture that identifies specific audiences and builds custom digital strategies to connect targeted audiences with Auburn!

The Director provides strategic leadership and mentorship to their team and collaborates across all areas of Auburn Advancement and Auburn University. This leader generates strategic initiatives, programs and functions to drive affinity and investment from stakeholders and models an innovative spirit for the advancement division. They will assess data and advise leadership to create digital strategies to increase and enhance engagement and fundraising initiatives. The Director develops project management plans, specified metrics/outcomes, and aligned teams to drive, affinity and investment in Auburn. They are responsible for expanding the pipeline of engaged alumni, parents, friends and constituents, and moving prospects towards invested ownership, to fuel the purpose of Auburn University. Production, collaboration, innovation, and purpose will guide this advancement leader!

Why do YOU want to work for Auburn University Advancement?

• Discover your “ Pinnacle Career Experience!”
• Collaborative team dedicated to achieving excellence and supporting the Auburn mission
• Beautiful on-campus workspace!
• Purposeful work that will make a positive impact and enhance the student experience at Auburn University!

About Auburn: Auburn was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-for-auburn.

It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

• Partnering with colleagues across Auburn Advancement, the Director will provide leadership and consistency in a variety of web platforms, email, and social media to engage and activate a variety of audiences.
• Identifying leading practices, the director will be responsible for the creation of strategies to maximize performance of email, social, and web channels. Assess platforms and make recommendations for optimal performance, selecting vendors, and effective and efficient use of resources.
• Holds strong background in web development, management of development processes and design skills.
• Develop plans to increase traffic and conversions to giving pages with web properties including remarketing campaigns, A/B testing, SEO improvements and homepage content strategy.
• Manage analytics and stay abreast of digital marketing trends, identifying opportunities to improve the user experience.
• Contribute to planning and execution of engagement, fundraising, and acquisition efforts for multichannel outreach ( MCO ) campaigns.
• In partnership with fundraising colleagues, develops crowdfunding and online giving programs to serve evolving advancement strategies.
• Manage relationships with digital platform vendors, ensuring that contracts and improvements are in line with advancement expectations, working closely with advancement information technology.
• For multichannel fundraising (direct marketing) campaigns and for event management, will recommend and/or develop and execute plans.
• Develop and implement processes for improving metadata and accessibility on advancement web properties.
• Use analytics and business intelligence insights, as well as industry leading practice, to recommend and implement improvements to the alumni and donor experience.
• Standardize templates, analytics, and calls to action. Test and refine these properties and make recommendations for improvements.
• Supervise the digital marketing team. Provide guidance and direction to other creative staff engaged in digital marketing work.

Minimum Qualifications

Minimum Qualifications

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Management Information Systems, or related field PLUS (8) years of experience in donor marketing and communications to include advertising, web design, and digital marketing with progressively increasing levels of responsibility and accountability.

Requires 2 years of experience supervising full time employees. Experience in building rapport and establishing cooperative working relationship with donors, colleagues, and external partners.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

• Champion for diversity and inclusion in the workplace.
• Knowledge of latest trends and best practices in digital marketing in relation to fundraising, event marketing, and donor pipeline growth. Strategic, holistic view of web, email, and social strategy and marketing initiatives.
• Solid understanding of web management, design and development processes.
• Expert level understanding of technical aspects such as server response times, SSL certificates, caching, redirects, etc.
• Proficiency in of HTML / CSS, WordPress, Adobe Creative Suite.
• Expert at working with WordPress, Google AdWords, SEO / SEM, digital fundraising, and landing page creation.
• Strong user experience focus with a proven ability to uncover insights about pain points and create strategies to overcome barriers.
• Expert at drawing insights from data, both qualitative and quantitative, and provide data-informed recommendations for future marketing campaigns.
• Excellent organizational, interpersonal, writing, and analytical skills.
• Proven ability to manage multiple projects, meet deadlines, and work in a fast-paced team environment.
• Ability to manage and develop staff.
• Ability to work to the demands of the position, which may exceed a 40-hour work week.

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

$66,900-$120,400

Job Category

Executive/Director/Management

Working Hours if Non-Traditional

Must be able and willing to work some weekends, evenings, and to travel occasionally.

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

03/16/2023

Closing Date

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/36263
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
   • LinkedIn
   • AcademicKeys
   • The Chronicle of Higher Education
   • DiversityJobs
   • HigherEdJobs
   • HERC (Higher Education Recruitment Consortium)
   • Indeed
   • RecruitMilitary
   • The Tuskegee News
   • Professional organization or journal
   • Veterans Assistance Services
   • Disability Assistance Services
   • State Employment Service
   • Social Media
   • AU Job Bulletin
   • Notified by an Auburn employee
   • College or university Career Services
   • I went to the AU Employment Website directly (www.auemployment.com)
   • Other
2. * Do you have a bachelor's degree in Public Relations, Communications, Journalism, Marketing, Management Information Systems, or related field?
   • Yes
   • No
3. * Do you have (8) years of experience in donor marketing and communications to include advertising, web design, and digital marketing with progressively increasing levels of responsibility and accountability with 2 years of experience supervising full time employees?
   • Yes
   • No