Communications Coordinator

Salary for Announcement

The minimum of the pay range for this position is $41,200. We anticipate the qualified candidate to be placed between $41,200 - $51,500 . The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above salary range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Summary

Reporting to the Associate Director of Admission, Communications and Events, Communications Coordinator’s primary responsibility is to assist the Associate Director in developing and executing an integrated marketing plan for undergraduate enrollment in close collaboration with University Marketing and Communications (UCM) division. This position assists in the use of various channels in order to amplify national awareness of Metropolitan State University of Denver’s (MSU Denver) signature educational experience of meeting students where they are and enhancing its role of providing an affordable and transformative education, through electronic, web, print communications and social media channels.

Candidates should possess strong writing, design and creative skills, an understanding of data analytics, teamwork competencies, ability to effectively use communications tools and a comprehensive understanding of the enrollment funnel.

The successful candidate will be a detailed oriented individual with strong time management skills and be flexible, having the ability to adapt to rapid changes while staying informed on the latest admissions trends in strategic student search, Slate enhancements, as well as the ever-evolving best practices and ethics of the admissions and enrollment procession.

Within the Division of Student Affairs, we strive to create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. Rather, it requires critical inquiry and dialogue and a commitment to action. We strive to provide a foundation for all community members to achieve personal and professional success.

Metropolitan State University of Denver is an equal opportunity employer.

IND208

Duties/Responsibilities

40% – Assist with the development and posting of engaging content on social media channels, maintain a social media schedule and collaborate with University Communications and Marketing (UCM) to cross-promote admissions & University events. Attends events to capture photos to ensure timely and relevant posts. Uses design software to create posts, videos and stories for social media platforms such as, Facebook, Instagram and TikTok.

25% – Assist with managing and updating the admissions materials and website content using the University’s content management system. Serves as a brand steward, ensuring that the University’s identity elements are used correctly in admissions communication, publications and marketing materials. Assists with creating and updating recruiting scripts, talking points and presentations for admissions recruiters and front-line personnel.

20% – Assist with the creation of both strategic and transactional messaging to drive applications, admits and ultimately enrollment. Monitor and test messaging for effectiveness and recommend changes to strategy to produce improved results throughout the recruiting cycle. Utilizes communication data such as open rates, click-through rates, subject line performance and A/B testing to determine effectiveness of campaigns. Research and execute best practices for differentiating messages for various target populations (traditional, readmit, international, nontraditional, underrepresented minorities, transfer students). Design, test, send and assess communications using the University customer relationship management (CRM) software, Slate.

10% – Assist with planning and delivering in-person & virtual events including (but not limited to) open houses, information sessions, admitted student days, admission summits, advisory board retreats and school counselor events. Committed to delivering a unique experience that will clearly demonstrate the value of an MSU Denver education.

5% – Other duties as assigned.

Required Qualifications

• A Bachelor’s Degree from an accredited college or university in Marketing, Communications or a related field
• Experience with marketing and/or communications experience which may include: Developing, writing, editing, managing, and executing digital and direct marketing/communications campaigns
• Working with creative teams, including copywriters, photographers, videographers and graphic designers as well as managing the print production process and specifications for large scale design projects
• Experience using a Web content management system to update and maintain websites
• Graphic design experience with editorial design (i.e. printed publications), corporate design (logos and branding), advertising, web design and/or communication design
• Experience with a customer relationship management system (CRM)

Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet ALL required qualifications.

Preferred Qualifications

• A Master’s Degree in Communications, Marketing, Advertising, or a closely related field
• Experience with Slate customer relationship management system (CRM)
• Experience working in an admissions office or in a higher education setting
• Proficient in Adobe InDesign and other design software.
• Experience creating and running paid social media marketing campaigns
• Fluent in Spanish speaking and writing

Department
Admissions

Work Hours

• 40 hours per week
• Hybrid schedule (on-campus and remote) available for this position.

Instructions to Apply

For full consideration, please submit the following documents:

Official transcripts will be required of the candidate selected for hire.

• Resume
• Cover letter describing relevant job experiences as they relate to listed job qualifications and interest in the position
• Names and contact information for three professional references (at least one reference provided must be a supervisor, either current or former)

Closing Date

Open Until Filled

Posting RepresentativeCarlos Alcala

Posting Representative Emailcalcala1@msudenver.edu

Benefits

MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link:

Employee Benefits Offerings

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 50% first generation students and over 45% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.