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ASSISTANT DIRECTOR, ADMISSION STRATEGY & COMMUNICATIONS.S34400500

Job Details



Job Summar y:

Self-motivated and adaptable team member to provide leadership and strategy for multi-channel marketing and communication efforts of the Admission Office for undergraduate and graduate admission. Responsible for working collaboratively with Admission, Student Financial Services (SFS), Marketing, and Constituent Engagement Strategy (CES) to provide strategic and coordinated messaging and engagement for prospective students, their supporters, and school counselors at every stage of the student recruitment process.

The college utilizes the Slate CRM to plan student recruitment engagement, track progress, centralize communication and analyze effectiveness of the recruitment strategy. This position plays a critical role in the creation and execution of a comprehensive lead generation and communication plan to support the enrollment goals of the college fully leveraging Slate tools and data to inform strategy. Report writing and population selection are key components required to support strategy and function.

Supervision:

This position reports to the Executive Director of Admission and will receive guidance from the executive directors in Marketing and Constituent Engagement Strategy.

Essential Duties:

  • Lead the development and implementation of multi-channel communication strategies including and not limited to drip campaigns, SMS, email, print, digital, portal features, forms, functions, and message delivery in our CRM platform (Slate) for both undergraduate and graduate admission that align with college-wide messaging and branding strategies.
  • Provide analysis and leadership for lead generation and conversion marketing strategies in collaboration with institution partners and vendors.
  • Manage and prioritize time-sensitive and/or unexpected communication needs with various stakeholders and deadlines internal and external to the college.
  • Remain attuned to changes in student demographics, communication trends and the college admission landscape.
  • Lead Admission Communications team, and coordinate communications calendar with partners in Admission, CES and Marketing.
  • M aintain the analytics and tracking of all communication efforts including analysis, monthly and year-over-year campaign efficacy, program registration, participant survey data, and monthly and yearly engagement metrics.
  • Manage student Admission Host social media engagement in alignment with college-wide messaging and branding strategies .
  • Develop and demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful community. Demonstrate civil and inclusive behavior when interacting with staff, faculty, students, and visitors to the college. Promote a flexible, collaborative, and inclusive work and living environment and engage in educational opportunities to increase awareness and understanding of diversity and inclusion.
  • May be asked to represent the college at events and there is potential for reading a small caseload of admission files to inform communication efforts.


Qualifications:

Bachelor's degree and a minimum of three years' experience in constituent data management using a CRM; demonstrable experience creating and executing multi-channel marketing campaigns; student engagement and enrollment management and/or admissions communications; ability to work independently, excellent attention to detail, self-motivated, strong organizational, interpersonal and communication skills and the ability to effectively work and interact respectfully within a diverse and inclusive environment; ability to plan, develop and implement campaigns, the ability to work evenings, weekends, and occasional travel is required. Microsoft Office, reporting systems, and database software applications are required. Experience working in a college or university setting, and experience working with Technolution’s Slate CRM are preferred.

Work Environment:

Most of the work of the incumbent is carried out within a generally accessible, safe, indoor environment. The incumbent will be required to operate a personal computer and associated equipment such as computer printers as well as other office equipment used in day-to-day operations. The incumbent will be required to visit other offices, or work sites on and off campus and must be able to walk or drive or make alternative arrangements for transportation. The incumbent will be required to travel to campus and professional meetings/conferences occasionally.

This position can be hybrid or remote.

To apply, please submit cover letter, resume and list of three professional references.

Visa sponsorship is not provided for this position.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.

Salary Range: $56,000 - $60,000

About Us
At Ithaca College, a comprehensive residential campus community of 6,500 students, we strive to be at the forefront of the higher education landscape. We offer a distinct integrative learning experience that makes students ready for the personal, professional, and global challenges of our age.

We seek candidates who embrace integrative learning and want to be a part of this exciting time in Ithaca College history. We encourage creative collaboration and innovation in our faculty and staff, providing support and resources for them to grow in their fields and lead students to their own innovative ideas and achievements.

We welcome different ways of thinking and look for candidates with unique points of view and life experiences. We are inclusive of individuals with a wide range of cultural, personal, and professional backgrounds, talents, and skills. Our campus is a vibrant and rewarding community where diverse minds can learn, succeed, and excel.

When reviewing candidates, we are looking for indicators of a number of core competencies. Prospective candidates must be adaptable, collaborative, inclusive, respectful, responsive, results driven, and sustainable. They must communicate effectively, demonstrate leadership, exhibit professional integrity and ethics, take initiative, value personal and professional development, and show that they will engage in the college.

Nestled in the heart of New York State’s scenic Finger Lakes region, Ithaca College sits atop South Hill overlooking picturesque Cayuga Lake and is just minutes away from the city center. Combining small town warmth and charm with the vibrancy of a college community, the thriving and culturally diverse city of Ithaca has been rated by Kiplinger’s as one of the top 10 places to live in the United States.

To learn more about Ithaca College, visit us at http://ithaca.edu

Company

Ithaca College

Ithaca College is a private residential campus where students find life-changing academic pathways, powerful career networks, and lifelong community.

Founded by a homesick violinist with a big vision, Ithaca College started out as the Ithaca Conservatory of Music — combining theory, practice, and performance from its inception. By the 1920s, academic programs expanded to include business, speech therapy, physical education, and the dramatic arts. IC was originally located in downtown Ithaca and moved to the present campus on South Hill overlooking Cayuga Lake in the 1960s.

Situated near 150 majestic waterfalls in the Finger Lakes region of New York State, the city of Ithaca, New York, has been ranked as the best college town in the United States — hosting tech startups, a “killer music scene,” Broadway-caliber theatre, and world-class restaurants as well as alumni-owned ice cream shops.  

Ithaca College offers more than 140 majors and minors through its five schools. Whether our alumni are winning Pulitzers, launching nonprofits, anchoring broadcast news, leading multibillion-dollar companies, or revolutionizing patient care (among many other pursuits and accomplishments), students at Ithaca College learn different and leave different. 

Join an innovative educational community, where faculty and staff learn, thrive, and collaborate. IC will make you ready to take your career to new heights, giving you the chance to create your own path to success while you contribute to growing the minds of future generations.

As an employee at Ithaca College, you’ll get much more than a competitive salary and the traditional advantages. We pride ourselves on providing our employees with the most comprehensive benefits possible.

Beyond benefits, you’ll enjoy the kind of uniquely rewarding work environment that can only be found in a vibrant college community. We encourage and contribute to the personal and professional development of our faculty and staff. We understand that it’s the people who work here that make Ithaca College special, and we strive to be an employer of choice in our region.

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