Enrollment Web Content Specialist
- Employer
- Embry-Riddle Aeronautical University
- Location
- Florida, United States
- Salary
- Salary Not Specified
- Date posted
- Mar 16, 2023
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Job Description
About Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The University's Worldwide campus provides educational opportunities online and at approximately 130 locations throughout the United States, Asia, Europe, and Central/South America.
As the largest and most comprehensive aviation and aerospace-focused university in the world, Embry-Riddle is a unique institution. Over the past 90 years, the University has evolved with industry to break new ground and produce top-level graduates who serve the ever-changing needs of aviation and aerospace and other STEM-related disciplines. Embry-Riddle offers programs in seven primary fields of study including: Applied Science; Aviation; Business; Computers and Technology; Engineering; Safety, Security, and Intelligence; and Space.
For Academic Year 2021-22, there were over 11,100 undergraduate, graduate, and doctoral students that attended the University's residential campuses and approximately 20,195 students in total enrolled with the University around the world.
The Opportunity
Embry-Riddle Aeronautical University is seeking a Web Content Specialist to join the Enrollment Marketing Digital Strategies (EMDS) department in either Daytona Beach, Florida, or Prescott, Arizona. The Web Content Specialist is responsible for the production of digital content on university websites and will manage web content requests as well as maintain web projects to support the university’s Enrollment Management and Digital Strategy team.
This is a full-time administrative and professional staff position, reporting to the Director of Enrollment Digital Strategy. T he Web Content Specialist will manage web content requests and implement web changes via the University’s content management system, Sitecore. In addition, this team member will work closely with the Creative Strategy and Brand Management team to ensure designs and design components meet established University visual identity guidelines standards for brand, usability, web accessibility and digital best practices.
This position will partner with internal stakeholders to obtain all content requirements and assist in the development, execution, and monitoring of university enrollment marketing webpages, with a strong focus on campaign initiatives. Examples include webpages, landing pages and email templates.
Job Duties
Required Qualifications
About Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The University's Worldwide campus provides educational opportunities online and at approximately 130 locations throughout the United States, Asia, Europe, and Central/South America.
As the largest and most comprehensive aviation and aerospace-focused university in the world, Embry-Riddle is a unique institution. Over the past 90 years, the University has evolved with industry to break new ground and produce top-level graduates who serve the ever-changing needs of aviation and aerospace and other STEM-related disciplines. Embry-Riddle offers programs in seven primary fields of study including: Applied Science; Aviation; Business; Computers and Technology; Engineering; Safety, Security, and Intelligence; and Space.
For Academic Year 2021-22, there were over 11,100 undergraduate, graduate, and doctoral students that attended the University's residential campuses and approximately 20,195 students in total enrolled with the University around the world.
The Opportunity
Embry-Riddle Aeronautical University is seeking a Web Content Specialist to join the Enrollment Marketing Digital Strategies (EMDS) department in either Daytona Beach, Florida, or Prescott, Arizona. The Web Content Specialist is responsible for the production of digital content on university websites and will manage web content requests as well as maintain web projects to support the university’s Enrollment Management and Digital Strategy team.
This is a full-time administrative and professional staff position, reporting to the Director of Enrollment Digital Strategy. T he Web Content Specialist will manage web content requests and implement web changes via the University’s content management system, Sitecore. In addition, this team member will work closely with the Creative Strategy and Brand Management team to ensure designs and design components meet established University visual identity guidelines standards for brand, usability, web accessibility and digital best practices.
This position will partner with internal stakeholders to obtain all content requirements and assist in the development, execution, and monitoring of university enrollment marketing webpages, with a strong focus on campaign initiatives. Examples include webpages, landing pages and email templates.
Job Duties
- Design wireframes and/or make content modifications,
prototyping and testing for a variety of projects such as landing
pages, webpages and emails as assigned by the Director of
Enrollment Digital Strategy using current project management
system.
- Collaborate with internal clients, copywriters, university IT,
CRM team and graphic design team to execute designs and adhere to
university brand, based on feedback and direction from Creative
Strategy and Brand Management team.
- Confirm that prototypes and designs are tested for browser
compatibility, mobile responsiveness, accessibility standards,
usability guidelines, design standards and user-experience
research.
- Optimize web content for usability, search engines (when
necessary), and accessibility.
- Identify and recommend ways to integrate emerging technologies
and best practices into current and future web pages, landing pages
and digital communications to improve performance and
conversions.
Required Qualifications
- Bachelor's Degree in IT, New Media, Journalism, Computer
Science or related field
- 2 - 3 years of experience
- Portfolio of relevant work is required
- Computer fluency in Mac and Microsoft Office
- Proficient in HTML, CSS, JavaScript, programming
troubleshooting and an array of web technologies.
- Working knowledge of Sitecore, Adobe Creative Cloud, Share
point and Google Analytics a plus.
- Knowledge of usability and accessibility best practices for the
web.
- Ability to design workflows for multiple devices and platforms
including mobile, tablet and browser interfaces
- Experience constructing wireframes, mockups, conceptual
diagrams and layout documentation
- Understanding of digital marketing and SEO strategies
- Ability to communicate design ideas and solutions clearly and
effectively to teams/stakeholders
- Detail-oriented and quality-driven. Interested in putting
forward the highest quality digital content to best represent
Embry-Riddle using prototypes and testing to ensure the final
product meets all stakeholders projected expectations.
- Must be a self-starter with the ability to work independently
and collaboratively
- Experience working with or on an innovative and creative
team
- Strong ability to prioritize and work on multiple projects
simultaneously with demanding deadlines
- Excellent project management and communication skills
- Graciously accepts constructive critique and can incorporate
feedback to make changes
- Researches and keeps current on new trends
- Experience working with Higher Ed IT, Marketing and
Communications departments
- Agency experience
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