Assistant Director of Graduate Recruitment and Marketing

Founded in 1917, Providence College (PC) is a premier Catholic liberal arts institution steadfastly committed to academic excellence through a dynamic core curriculum, a distinctive Development of Western Civilization Program, and abundant experiential learning opportunities. The only U.S. higher education institution administered by the Dominican Friars, PC is committed to providing a variety of opportunities for intellectual, social, moral, and spiritual growth in a supportive environment. Providence College believes that cultural and intellectual pluralism is essential to the excellence of its academic programs, and strives to foster an academic culture and campus community reflecting the global environment in which we live and work.

The approximately 105-acre campus is situated in Rhode Island’s capital city and is close to the many cultural and educational offerings of Rhode Island’s “renaissance city.” Additionally, Providence is located an hour from Boston and just a few hours from New York City.

For years, Providence College has been recognized in the U.S. News & World Report “Regional Universities – North Category” and has been commended by several other ranking publications.

Posting Details

Position Information

Position Title
Assistant Director of Graduate Recruitment and Marketing

Overview

Support the Director in meeting the strategic initiatives and enrollment goals for graduate programs.

Essential Duties:

1. Direct the day-to-day operations of the College’s Graduate Assistant (GA) program. Serve as the primary point of contact for all GA matters and manage GA web content. Coordinate all GA hiring, onboarding, payment, and terming. Manage GA online platform. Maintain the integrity of GA policy implementation and compliance. Advise GA’s, supervisors, and graduate program staff on GA policies. Monitor GA academic and professional performance. Mediate between GA’s and supervisors.
2. Implement a cohesive marketing plan for graduate programs in all schools, working collaboratively with the Director. Manage the marketing schedule with an appropriate media mix to complement our graduate program offers. Compose marketing materials that highlight program benefits and outcomes. Coordinate advertisements with internal and external vendors. Track marketing expenditures and comply with budgets. Ensure compliance with brand standards for a consistent tone and style across all collateral, working with MarCom when necessary. Engage with enrollment marketing colleagues at professional association events. Regularly attend webinars to learn best practices from industry professionals.
3. Develop, maintain, and update website content for all graduate programs. Optimize all websites, with special attention to Search Engine Optimization ( SEO ) and page loading speed. Evaluate and manage website performance, regularly reviewing web analytics and identifying opportunities for improvement. Audit content to eliminate redundant, duplicate, or outdated information. Ensure compliance with brand standards for a consistent tone and style, working with MarCom when necessary.
4. Support the day-to-day operations of admissions for graduate students in all schools, including the application process in Customer Relationship Management ( CRM ) system Slate Technolutions, respond to email and telephone queries, assist with event planning and execution, and compose segmented email campaigns to automate via the CRM throughout the admission funnel. Communicate with the Office of the Registrar, program directors, and other internal constituents regarding admitted students, their application status, and matriculation. Ensure careful compliance with FERPA .
5. Supervise a work study student and/or a graduate assistant.

Marginal Duties:

1. Perform all other duties as may be required.

Education and Experience Required

• Bachelor’s degree from an accredited institution required. Master’s degree preferred.
• Three to five years’ experience in higher education, marketing, communications, or related field, or an equivalent combination of education and experience
• Excellent written and oral communication skills
• Demonstrated knowledge of digital marketing
• Effective project management and organizational skills
• Cross-cultural engagement skills
• Understanding of the selective college admission process
• Must have a valid driver’s license

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting in a normal seated position for extended periods of time
• Reaching by extending hand(s) or arm(s) in any direction
• Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
• Communication skills using the spoken word
• Ability to see within normal parameters
• Ability to hear within normal range
• Ability to move about

Employee Status
Full Time

Salary Grade
19 (Min. $48,958/Mid. $63,646/Max. $78,334)

Salary Information

Union Status
Non-Union

Shift:

If other, please enter regular schedule.

EEO Statement

Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.

Posting Detail Information

Requisition Number
AS759P

Closing Date

Open Until Filled
Yes

Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply
Required Documents

1. Resume
2. Cover Letter

Optional Documents