Content Strategist

Job Summary

Develops and implements content strategies for the enhancement of the University’s brand identity and engagement with key constituencies, particularly student recruitment, donor development and the academic division. Manages Elmhurst University’s public website on a daily basis.

Salary Grade

A14

Essential Functions

• Serves as lead content creator for the institutional website and other marketing office initiatives (ex. blogs, newsletters, digital advertising campaigns, student stories, sell sheets and email marketing). Utilizes Search Engine Optimization best practices when creating content.
• Collaborates with campus partners to create content that is consistent with the University brand; editing is required with most projects and is an essential aspect of the position.
• Works with department members and external partners to enhance the website’s design and functionality for end users. Contributes to ongoing enhancement of the website’s design and information architecture.
• Ensures web content—editorial, photos, and multimedia—meets the University’s style, tone and brand standards, as well as target reading levels and accessibility compliance levels, and works to ensure that site content is current and accurate.
• Troubleshoots problems and works with content management system provider as needed.
• Generates reports and analyzes web traffic.
• Identifies and evaluates strategic improvements, including new technology and software; monitors trends in the industry.
• Works with website agency on feature requests.
• Provides necessary training for faculty and staff—writing for the web, basics of accessibility, and CMS features and functions.
• Oversees regular review rhythm and process for web content across departments and units.
• Supports the overall objectives of the Office of Marketing and Communications.
• Demonstrates a strong commitment to continuous improvement.
• Supports Elmhurst University’s mission, vision and values.

Other Duties and Responsibilities

Performs other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in marketing, journalism or communications, and a strong portfolio of writing samples.
• At least five years of experience, preferably in an agency or higher education environment.
• Experience working in a content management system and Google Analytics.
• Excellent multitasking, project management and interpersonal skills.
• Strong analytical skills and attention to detail, with a commitment to high standards.
• A passion for user experience design, social media and emerging technologies.
• Ability to manage multiple projects from inception to completion within established deadlines.
• Ability to work both independently and as a contributing member of a multidisciplinary team.

Preferred Qualifications

• Experience using WordPress and Search Engine Optimization software (the office currently uses BrightEdge) for keyword research and content planning.
• Basic knowledge of web languages (HTML5, CSS, PHP, etc.) and W3C standards.
• Adobe Creative Cloud experience.

Working Conditions/Physical Requirements

Employee is subject to indoor work, protected from weather conditions. Work is sedentary in nature and involves exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently/constantly in order to lift, carry, push, pull or otherwise move objects.

Work Hours

Posting Date

03/06/2023

Closing Date

Open Until Filled

Yes

Special Instructions to Applicants

Applicants must submit the following writing samples:

(1) Promotional Copywriting
(2) Traditional Media
(3) Digital Media Content.

Elmhurst University is a leading institution of higher education that seamlessly blends liberal learning and professional preparation to help students reach their full potential. Elmhurst University offers more than 70 undergraduate majors, 15 graduate programs, degree-completion programs for busy adults, and the acclaimed Elmhurst Learning and Success Academy for young adults with developmental disabilities. Elmhurst University is one of the Top 10 Colleges in the Midwest, according to U.S. News & World Report; and U.S. News, Money and Forbes magazine’s consistently rank Elmhurst as one of the Midwest’s best values in higher education.

Recruiting and retaining a diverse workforce is a critical component of the University’s mission, vision and core values. Our commitment stems from the belief that an institution of higher learning is enriched by the presence of diversity. Elmhurst University is an EO Employer. Elmhurst University prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, national origin, gender, sexual orientation, religion, age, creed, ancestry, veteran status, marital status, disability, or any other characteristic protected by law.

Direct Link to this Posting
https://elmhurst.simplehire.com/postings/2061