Associate Dean for Marketing and Communications

University of North Carolina at Chapel Hill

Associate Dean for Marketing and Communications

Posting Open Date:  
02/27/2023

Posting Close Date:  
04/03/2023

Open Until Filled:  No

Department Description:  
The mission of the University of North Carolina Kenan-Flagler Business School is to build and inspire leaders who make the world a better place. We foster learning as a lifelong journey by creating and delivering rigorous, relevant thought leadership, and building a community committed to our core values of integrity, inclusion, innovation and impact. 

Our broad range of programs are consistently ranked among the world’s best portfolio: Undergraduate Business Program; MBA program in five formats (Full-Time, Evening Executive MBA, Weekend Executive MBA, online MBA@UNC and Charlotte Executive MBA); Master of Accounting (on-campus and online formats); PhD Program; and UNC Executive Development. 

Our graduates are renowned as effective, principled leaders with the technical knowledge and leadership skills to deliver results in the global business environment.

Equal Opportunity Employer:  
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.

Position Description:  
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Associate Dean for Marketing and Communications leads the strategy and execution for branding, lead generation and student recruitment, and strategic marketing and communications for UNC Kenan-Flagler Business School. This position is responsible for increasing awareness of the UNC Kenan-Flagler brand and communicating its value to a diverse set of targeted audiences, including prospective students, alumni and other business leaders (including corporate clients and employers), donors, media and other external audiences to support the Business School’s mission and strategic goals. This position is responsible for developing marketing and communication strategies in collaboration with the various programs and units in the Business School.

The successful candidate will work with school leadership to set marketing and communication strategies and priorities. They will be responsible for building relationships with internal stakeholders in order to facilitate the work of the marketing and communication group.

The successful candidate will effectively develop and execute strategies in three key areas: 
1. brand strategy and management
2. lead generation and recruitment
3. strategic marketing and communication

They will also measure and evaluate the performance of each of these three areas and report outcomes to internal and external stakeholders.

Essential Skills, Knowledge and Abilities:  
Candidates should have seven to ten years of experience in the following areas:
* Branding, marketing and strategic communication 
* Setting and executing brand strategy 
* Managing data-driven marketing campaigns related to lead generation, customer acquisition and cross-selling programs 
* People management, budget management and project management preferably in a complex, matrix organization 
* Gathering and analyzing data to identify trends and make balanced, objective recommendations to achieve strategic objectives 
* Media including but not limited to video, print and social media. 
* Website design and understanding of modern, user-focused website design principles, including visual design, UX/UI and SEO 

Education Requirements:  
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

Qualifications and Experience:  

* Experience managing a budget in fiscally conservative, limited resource situation
* Experience with a brand refresh and/or new brand launch 
* Familiarity and openness to new technologies and new marketing tools

Quick Link for Direct Access to Posting:  https://unc.peopleadmin.com/postings/251090

Department Contact Telephone or Email:  

Office of Human Resources Contact Information:  If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.