Director, College Marketing

Job Posting Closing Times: Job postings are removed from advertising at 12:00 A.M. on the closing date e.g., at midnight on the day before the closing date.

Austin Community College is a public two-year institution that serves a diverse population of approximately 41,000 credit students each Fall and Spring semester. We embrace our identity as a community college, as reflected in our mission statement. We promote student success and community development by providing affordable access, through traditional and distance learning modes, to higher education and workforce training, including appropriate applied baccalaureate degrees, in our service area.

As a community college committed to our mission, we seek to recruit and retain a workforce that:

• Reflects the diversity of our community
  
  
• Values intellectual curiosity and innovative teaching
  
  
• Is attracted by the college's mission to promote equitable access to educational opportunities
  
  
• Cares about student success and collaborates on strategies to facilitate success for under-represented populations
  
  
• Welcomes difference and models respectful interaction with others
  
  
• Engages with the community both within and outside of ACC
  
  

Commitment to Equity and Inclusion

ACC is committed to the ongoing systemic changes needed to ensure the increased recruitment, inclusion, retention, and completion of historically underserved and underrepresented populations. Through continual strategic community engagement and professional development of administrators, faculty, staff, and students, the college demonstrates its dedication to fostering a culture and climate for equitable outcomes.

ACC is proud to serve a diverse student body as an open-access and low-cost institution. Dedicated faculty members are excellent professors who help students achieve their educational goals and are sensitive to our students' diverse cultures and socio-economic backgrounds. In 2017 our faculty adopted a Statement of ACC Faculty Values. This Statement affirms that ACC's faculty members value collaboration, service, agency, scholarship, inclusion, and teaching, all of which attest to our commitment to equity, diversity, and inclusion at the heart of our mission.

Job Posting Title:

Director, College Marketing

Job Description Summary:

Develop, implement, and measure Austin Community College (ACC) marketing strategies across all channels to achieve brand awareness and enrollment goals.

Job Description:

Description of Duties and Tasks

Other duties may be assigned.

• Develop, implement, and measure Austin Community College (ACC) marketing strategies across all channels to achieve brand awareness and enrollment goals.
  
  
• Lead the creative vision for the college brand and enrollment and awareness campaigns.
  
  
• Design and execute marketing campaigns and promotional activities in collaboration with key stakeholders, including the Provost, Chancellor’s Cabinet, Instructional Programs, Student Affairs, Public Affairs, College & High School Relations, and the Office of Diversity, Equity & Inclusion.
  
  
• Serve as the primary liaison between the Office of College Relations & Marketing (OCRM) and Enrollment Management/Recruitment, as well as other college clients, to create, execute and measure community outreach campaigns from a multicultural perspective, to include transcreated messaging for diverse populations, to improve public awareness of ACC, to inform prospective students and their influencers, and recruit, retain, and engage students.
  
  
• Direct the marketing budget planning and expenditures, ensuring good stewardships and strong ROI.
  
  
• Manage marketing-related contracts and serve as the OCRM lead with vendor proposals and solicitations.
  
  
• Develop and oversee consumer, market, and competition research and analysis.
  
  
• Work within a collaborative environment to test campaigns, provide regular proof of performance reports, solicit feedback from stakeholders, and identify areas of improvement and course correction as needed.
  
  
• Develop marketing goals, performance measures, and targets that align with ACC’s Strategic Plan goals in close partnership with the Vice Chancellor of College Relations & Marketing and Associate Vice Chancellor of College Relations & Communications.
  
  
• Supervise and project manage a talented team of marketing professionals, including advertising strategists, buyers, designers, copywriters, analyst, and student interns.
  
  
• Provide executive-level campaign plans and reports for audiences ranging from administrators and faculty to business and community partners.
  
  
• Lead cross-functional teams and collegewide marketing efforts to ensure strategies are on brand and achieve strong ROI.
  
  
• Oversee the development, review, and delivery of college publications, such as recruitment materials, informational handouts, and annual reports.
  
  
• Oversee brand standards, logo usage, and print publications to ensure compliance with legal and regulatory requirements, as well as college policies, practices, and procedures.
  
  
• Serve on the OCRM leadership team and work in partnership with College Communications, Web, and ACCTV teams to align campaigns across all channels, including website, social media, digital signage, print publications, and digital and traditional advertising.
  
  
• Provide process and procedure improvements to achieve good customer service.
  
  
• Deliver results through strategic planning development and implementation processes.
  
  

Required Experience

• 8+ years leadership experience in strategic marketing.
  
  
• Proven track record of achieving advertising/conversion goals among diverse audiences.
  
  
• Extensive knowledge of digital marketing tactics, metrics, SEO, and conversion principles.
  
  
• Experience with multicultural marketing.
  
  
• Publication, design, and messaging experience.
  
  
• Collaborative and inclusive leadership style.
  
  
• Strategic thinker with an ability to be agile and lead in an ever-changing environment.
  
  
• Knowledge of data analysis tools.
  
  
• Excellent communicator with strong interpersonal and public speaking skills.
  
  
• Experience with budgeting and contract management.
  
  

Preferred Experience

• Higher education/enrollment marketing experience.
  
  
• Salesforce CRM marketing and communications.
  
  
• Bilingual (Spanish).
  
  

Required Education

• Bachelor’s degree or higher in marketing, business, or related field.
  
  

Preferred Education

• Master’s degree in marketing or a related field.
  
  

Salary Range

$103,966 - $129,957

Number of Openings:

1

Job Posting Close Date:

April 15, 2023 Clery Act

As required by the US Department of Education, employees are required to report violations under Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.

Disclaimer

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC at its discretion to enable individuals with disabilities to perform essential functions of the job.

If you are a current Austin Community College employee, please click this link to apply through your Workday account .