Get to Know American University
At American University we value open and honest inquiry, servant
leadership, and the affirmation of the human dignity of all. We
envision a thriving AU community where individuals of all
identities and experiences are understood, appreciated, and fully
included, and where equitable treatment, opportunities, and
Our diverse community of students, faculty, and staff represent
every state and more than 150 countries. Our internationally
recognized faculty are today's thought leaders in the areas of
public policy, law, the arts, communications, international
development, and more. Our staff are innovative, service-oriented,
and dedicated to moving the university towards achieving its
strategic goals. We are committed to an excellent experience for
all of our students, faculty and staff and share a passion for
creating change through our knowledge and our work.
Learn more about American University by clicking here .
The Digital Content Manager is part of the Communications and
Marketing team at American University’s School of International
Service (SIS) and develops and delivers content that tells the SIS
story through our digital channels. Essential duties include
finding, creating, and curating content for SIS’s website,
newsletters, and social media channels; developing an annual
content plan and updating it regularly; serving as primary editor
and a principal contributor for the school’s website and enews; and
managing SIS’s social media content strategy across multiple
This team member is a storytelling hub for the organization—working
across departments to source content that is timely, engages
audiences, builds relationships with prospective graduate students,
and helps stakeholders in the influencer community better
understand the transformational research conducted by our faculty.
The Digital Content Manager hones the online voice of SIS, helping
develop SIS's brand and message across multiple platforms.
The Digital Content Manager targets audiences and communicates with
them through digital channels. The incumbent decides which assets
best serve a project, be it text, video, photo, .gifs, or
infographic, and works to create or collect them. (S)he creates
content both independently and in collaboration with others and
analyzes the impact of her/his efforts. This position prioritizes
and manages a varied workflow; stays organized; and communicates
well with team members, others in SIS, and colleagues in the larger
The Digital Content Manager may supervise Federal Work Study
students and will consult with other university publishers,
writers, photographers, and videographers.
- Content strategy and creation: Under the direction of
the Senior Director, Marketing & Communications, and in
collaboration with the Assistant Director of Communications for
Digital Platforms, develop SIS’s overarching digital content plan,
including regular updates of web content. Create and curate stories
from faculty, alumni, staff, and student. Communicate with
departments to identify events and initiatives that are
content-generating and determine the school-level promotion plan.
Develop, distribute, and repurpose content to electronic channels.
Be a content conduit for the Communications and Marketing
- Analyze Outcomes: Stay up-to-date on best practices to
identify possible changes in communication strategies. Regularly
prepare social media analytics and study websites and email
analytics, using the information to brief the team and help inform
goals, strategy, and decision making.
- Liaison to Central Units: Coordinate with other SIS
units and UCM to ensure content is distributed through SIS and AU
communication channels. Lead a bi-weekly meeting including SIS
comms staff, SIS research staff, and AU media relations staff.
Coordinate with UCM and other campus units to ensure that all news
stories are properly tagged and appearing in the proper feeds.
- Perform departmental tasks including coordinating meetings and
other administrative duties as assigned.
Position Type/Expected Hours of Work
- The Digital Content Manager is an integral part of a
five-person team. Expected hours of work are 9-5, Mondays-Fridays,
with very occasional (~5-7 times/year) evening and weekend event
Required Education and Experience
- Sr. Coordinator/Analyst B
Preferred Education and Experience
- Bachelor's degree
- 3-5 years of relevant experience
- Superb writing, editing and proofing skills
- Demonstrated ability to absorb and dissect complex topics,
translating them to a wider audience in a relevant way
- Strong project management skills. Deadline-conscious and
- Excitement about shaping the digital strategies of a top-notch
international affairs school
- Must possess integrity, self-motivation, creativity, desire to
learn, and ability to problem-solve
- Proficiency in relevant software, including Adobe Creative
Suite products (e.g. InDesign, Photoshop, Premiere Pro, and
Illustrator) and Canva
- Demonstrated social media platform management fluency (Twitter,
Facebook, Instagram, and LinkedIn), including community building,
analytics, and campaign strategy and management
- Knowledge of best practices in online communications, including
email writing, testing, and analysis
- Ability to think creatively about communicating key
- Strong knowledge of information architecture and web best
practices to make recommendations about digital content
organization, hierarchy, and presentation
- Experience with website editing and web content management
systems; a basic understanding of HTML.
- Experience with email software like Mailchimp or Constant
Additional Eligibility Qualifications
- Master's degree
- 4-6 years of relevant experience
- International affairs, higher education, or non-profit
communications background a plus
- Experience shooting high-quality photos and shooting/editing
video, preferably with Adobe Premiere, preferred
- Experience recording and editing audio for podcasts
- Familiarity with online measurement and assessment platforms
and tools, such as Google Analytics, CrazyEgg, Facebook Insights,
and experience in digital data analysis preferred
- Experience creating eye-catching data visualizations and
infographics is a plus
- Hiring offers for this position are contingent on successful
completion of a background check.
- To ensure the health and safety of our community AU requires
COVID-19 vaccinations for faculty and staff. Click here to learn
more about our health and safety directive .
- Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time
with or without notice.
AU offers a competitive benefits package including a 200% matching
retirement plan, tuition benefits for full-time staff and their
families, several leadership development certificates, and has been
recognized by the American Heart Association as a fit-friendly
worksite.Click here to learn about American University's unique
benefit options .
Current American University Employees
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American University is an equal opportunity, affirmative action
institution that operates in compliance with applicable laws and
regulations. The university does not discriminate on the basis of
race, color, national origin, religion, sex (including pregnancy),
age, sexual orientation, disability, marital status, personal
appearance, gender identity and expression, family
responsibilities, political affiliation, source of income, veteran
status, an individual’s genetic information or any other bases
under federal or local laws (collectively "Protected Bases") in its
programs and activities.
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