Content Marketing Specialist

The Bloomberg Center for Public Innovation at Johns Hopkins University (the Center) is actively recruiting a Content Marketing Specialist to join its Communications Practice. The first of its kind, global Center aims to advance the field of public sector innovation by marrying cutting-edge practice with world class research to transform the culture of government, deliver exceptional results for residents, and inspire trust in public service.

Reporting to the Communications Manager, the selected candidate will support the Centers expanding communications efforts by focusing on strategic marketing, content performance, social media and managing supporting technologies. The ideal candidate will have prior experience designing performance-focused communications and marketing for growing and results-focused organizations.

The Center is committed to addressing structural and entrenched racism and recognizes the public sector's role in perpetuating these legacies. We are looking for candidates committed to dismantling structural and entrenched racism and addressing these issues, both as we build a new organization and advance this work in communities.

Specific Duties & Responsibilities

Content Performance Analytics and Management - 40%

• Lead the Search Engine Optimization of websites and optimization of digital tools by leveraging and growing a suite of leading industry tools (e.g., Google Analytics, Yoast)
• Provide content management and online advertising support for websites, content campaigns, learning management systems, email programs, and other digital outreach.
• Analyze, monitor, and manage reporting and improvement recommendations for web related products and tools including, but not limited to, websites, email, automated marketing alerts, landing pages, social media, and online advertising.
• Deliver user-level analytics, to support and advance marketing, program delivery, tool design, and product development.
• Provide competitive analyses of web products and tool performance.
• Contribute to the strategic content and product roadmaps by making content recommendations that ensure quality, accuracy, accessibility, and strategic alignment across web platforms.
• Coordinate the delivery of multimedia content assets with vendors and external stakeholders who contribute to Center-operated media platforms.

Marketing Automation Management & Delivery - 25%

• Serve as a key contributor to global marketing campaigns and program launches.
• Oversee and execute automated marketing campaigns, nurturing programs, landing pages, and emails.
• Support marketing automation tool, list, and content management using leveraging leading industry tools (e.g., HubSpot, Pardot, Salesforce)

Content Project Coordination - 20%

• Solicit and respond to internal content management requests leveraging forms, email, project management tools, and effective process management.
• Coordinate activities and timelines across projects with diverse partners, including internal teams, vendors, philanthropic organizations, NGOs, and governments.
• Support internal and external partner editorial calendars by identifying development and staffing needs that support content delivery and product goals.
• Perform routine administrative functions as needed, including scheduling and document management.
• Perform other duties as assigned.

Documentation & Training - 15%

• Develop content for a training manual; produce process documentation including reporting routines for digital tools, products, and activities; create regular progress and status reports; and contribute to other reporting and documentation efforts as necessary.
• Research and train internal and external stakeholders on industry benchmarks and best practices to support competitive website and marketing performance.
• Provide content management support for websites, learning management systems, email programs, and other digital platforms.
• Serve as a subject matter expert and contributor to product vision and strategic planning processes.
• Create and maintain content management guides to ensure consistency between and within Center products.

Special Knowledge, Skills, & Abilities

• Experience with user data analysis and reporting.
• Experience with Google Analytics (GA4) and other analytic tools.
• Experience managing public policy or data usage, especially for a non-technical audience.
• Experience using project management and collaboration tools such as Asana and Slack.
• High proficiency in WordPress, Microsoft Office, Google Suite, project management software, and virtual meeting platforms.
• Stays informed of industry best-practices for performance reporting and relevant online tools.
• Ability to organize workflow, prioritize and manage multiple projects, meet deadlines, think critically and creatively, and exercise sound judgment.
• Ability to balance multiple tasks simultaneously and quickly switch between priorities/tasks.
• Awareness of the need for timely communication, ability to identify potential barriers and strategies, and ability to synthesize and integrate information.
• Strong interpersonal skills with an ability to build relationships with peers and to interact with diverse stakeholders.
  

• Excellent verbal and written communication skills and an ability to quickly collect and synthesize information and provide summary reports.
  

• Superior organizational skills and ability to set priorities and respond quickly as priorities change.

Minimum Qualifications

• Bachelor's Degree in related field.
• Two years related experience.
• Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Four years of related experience in website maintenance, search engine optimization, marketing automation, writing, research, marketing analysis, or related work

Classified Title: Communications Specialist
Working Title: ​​​​​​​Content Marketing Specialist

Role/Level/Range: ATP/03/PB
Starting Salary Range: $44,850-$61,600-$78,360 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: Monday-Friday 8:30am-5pm
Exempt Status: Exempt
Location: ​​​​​​​Hybrid/Homewood Campus
Department name: ​​​​​​​Ctrs for Govt Excellence & Public Innova
Personnel area: Academic and Business Centers

Total Rewards
The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Note: Job Postings are updated daily and remain online until filled.

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.

EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm