The Admissions Counselor effectively represents the University to
prospective students to achieve assigned enrollment objectives for
an assigned territory by building ongoing professional and
institutional relationships with prospective students and those who
influence their college selection decision. Use "best practice"
recruiting methods and approved marketing messages. Provide
office-wide leadership with assigned professional expertise
projects & follow the lead of other territory managers on
professional expertise projects as assigned to them by the AVP for
First Year Recruiting in conjunction with the Sr. VP for Enrollment
Management. Evaluate and document applications/recruiting methods
for admission from the assigned territory using professional
judgment & data to matriculate students who are capable of
graduation from the University.
Essential functions will include, but are not limited to
- Nurture, build, and sustain ongoing professional relationships
with prospective students and those who influence them to achieve
assigned enrollment objectives within allocated travel and spending
budget by moving students and their parents to progressively higher
levels of interest and commitment through the enrollment
- Become familiar with the territory and any distinctive aspects
of the territory, including but not limited to sources of students,
preferences of students, and sources of competition located in the
territory. Learn and use “best practices” for this territory to
achieve enrollment objectives.
- Research the potential for both travel and other programs in
the territory to develop a plan for on & off-campus activities
to achieve the enrollment objectives for the territory. Present
this plan for approval, and then execute the approved plan within
the approved budget.
- Monitor and analyze data for high schools in the territory to
understand and plan which schools should receive more attention
than others and to capitalize on referrals.
- Cultivate relationships with alumni, parents, guidance
counselors, and other constituencies in the territory to assist
with the recruitment process.
- Regularly monitor the inquiry, prospect, application, and
deposit numbers from the territory to focus on attaining assigned
objectives for the territory. Responsible for weekly assessment of
progress toward individual and team recruitment goals.
- Strategically determine the best next source and means of
institutional contact for prospects within an assigned
- Ensure that all inbound and outbound communication with
prospects and applicants is accurately recorded in an extremely
timely manner within the appropriate software using protocols.
- Conduct tele-recruiting activities.
- Monitor the receipt of applications from the territory and
determine the best next steps in the recruitment process for each
- Evaluate applications for admission from the assigned territory
making each admit/deny decision using discretionary professional
judgment about the applicant’s academic preparation, academic work
ethic, and fit for the academic programs at the University.
- Contribute toward team achievement of office-wide enrollment
management objectives by acting as lead agent in the initiating,
planning and executing of assigned professional expertise projects
supporting specific functions needed by all territory
- Provide professional example/mentoring for any and all student
workers in the office.
- Attend and assist in planning and promoting on and off campus
- Effectively represent the University to prospective students
and all external publics in interviews, information sessions and
All applicants must submit:
Contact information for 3 professional references
- Knowledge: Bachelor’s degree from an accredited
- Experience: Familiarity with principles of marketing
desired, whether through direct experience or coursework. Priority
given to candidates with one or more years of experience in
admissions, marketing or sales.
- Skills/Aptitude: Ability to effectively and
enthusiastically represent the mission of the university, including
the key aspects/benefits of a private, liberal arts, and
residential college education. Ability and desire to effectively
and credibly interact with parents, college bound high school
students, university faculty, university administrators, and
faculty and staff of high schools. Organized, accurate, detail
oriented, and extremely timely and engaging in customer service and
sales situations. Availability and willingness to enthusiastically
work evenings, weekends, and campus visit programs, as needed for
success in the territory. Availability and willingness to
enthusiastically travel possibly up to 8 or more weeks per year
depending on the needs of the territory. Excellent oral and written
communication and interpersonal skills. Ability to work as a member
of the admissions team to implement enrollment strategies to meet
established goals. PC skills. Good driving record and valid
driver’s license. Positive attitude and temperament.
- Working Conditions: Normal office environment. Travel
required. Overtime required. After business hours work
Notre Dame of Maryland University does not discriminate in offering
equal access to its educational programs and activities or with
respect to employment terms and conditions on the basis of age,
ancestry, color, creed, disability, gender, gender identity,
genetic information, marital status, national origin, race,
religion, sex, sexual orientation, or protected veteran's status.
The following person has been designated to handle inquiries
regarding the non-discrimination policy: Greg FitzGerald, Chief of
Staff, Notre Dame of Maryland University, 4701 North Charles
Street, Baltimore, MD 21210, 410-532-5109.
For all other employment inquiries, please contact Human Resources
at 410-532-5898 or email@example.com. Notre Dame of Maryland
University is an EEO employer.