Assistant Director of Marketing
- Employer
- Northern Kentucky University
- Location
- Kentucky, United States
- Salary
- Salary Not Specified
- Date posted
- Feb 8, 2023
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Student Activities & Services, Executive, Executive Directors
- Employment Type
- Full Time
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Posting Details
To create a Posting, first complete the information on this screen, then click the “Next” button or select the page in the left hand navigation menu. Proceed through all sections completing all necessary information. To submit the Posting to Human Resources, you must go to the “Posting Summary Page” by clicking on the “Next” button until you reach the Posting Summary Page or select Posting Summary Page from the left navigation menu. Once a summary page appears, hover your mouse over the orange Action button for a list of possible approval step options.
Position Information
Working Title
Assistant Director of Marketing
Department
Campus Recreation
Compensation Title
Position Number
30026601
Position Status
Regular
Work Schedule
8:30 am – 4:30 pm. Must be available to work evening or weekend a couple times a year.
Hours per Week
37.5
Months per Year
12
Commitment to Inclusive Excellence
Northern Kentucky University ( NKU ) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence.
Purpose of Position
Reporting to the Director of Campus Recreation, the Assistant Director of Marketing is responsible for managing several key aspects of the Campus Recreation Center:
Marketing & Assessment
A bachelor’s degree in business, marketing, recreation, or a related field is required. 3 years of relevant experience with one year of management experience is needed.
Additional required skills/experience:
Bachelor's Degree
Preferred Education
Master's Degree
Minimum Experience
3 years
Salary
Minimum $40,307
Pay Grade
S69
Posting Detail Information
Requisition Number
2023S1791
Job Open Date
02/08/2023
Job Close Date
Open Until Filled
No
Quick Link
https://jobs.nku.edu/postings/12688
Is this an internal only posting?
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
Required Documents
To create a Posting, first complete the information on this screen, then click the “Next” button or select the page in the left hand navigation menu. Proceed through all sections completing all necessary information. To submit the Posting to Human Resources, you must go to the “Posting Summary Page” by clicking on the “Next” button until you reach the Posting Summary Page or select Posting Summary Page from the left navigation menu. Once a summary page appears, hover your mouse over the orange Action button for a list of possible approval step options.
Position Information
Working Title
Assistant Director of Marketing
Department
Campus Recreation
Compensation Title
Position Number
30026601
Position Status
Regular
Work Schedule
8:30 am – 4:30 pm. Must be available to work evening or weekend a couple times a year.
Hours per Week
37.5
Months per Year
12
Commitment to Inclusive Excellence
Northern Kentucky University ( NKU ) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence.
Purpose of Position
Reporting to the Director of Campus Recreation, the Assistant Director of Marketing is responsible for managing several key aspects of the Campus Recreation Center:
- Responsible for directly managing the marketing and promotions
for the Department of Campus Recreation.
- Develop and lead the Campus Recreation Center’s ( CRC ) member recruitment, engagement, and retention strategies, both internal and external to the university.
- Create, implement, and supervise departmental assessment data process for annual reporting.
- Develop and supervise the Membership Services Coordinator and 15-20 student staff working in the Membership/Marketing area.
- Serve on the Senior Leadership Team.
Marketing & Assessment
- Responsible for developing, directing, and evaluating
comprehensive marketing and promotion strategies for the
department’s programs, facilities, events, and memberships.
- Overseeing all marketing and promotional projects for the
department, including updating and maintaining the Campus Rec
website and apps, developing promotional materials and campaigns,
designing and distributing the monthly newsletter, and managing
digital signage in the facility.
- Responsible for developing, directing, and evaluating
comprehensive marketing campaigns to reach department revenue goals
in membership sales, facility reservations, and sponsorships
- Develop and lead the CRC’s member recruitment strategy,
including new member marketing, promotions, trial membership,
tours, orientations, surveys, events, and member referral
programs.
- Coordinate the member retention program, including member
appreciation events, renewals, retention reward programs, and
member exit surveys. Solicit and synthesize member feedback, and
recommend and implement membership improvement efforts.
- Manage sponsorship responsibilities by meeting or exceeding
established membership revenue targets.
- Collaborate with Institutional Research to accurately represent
data tracking and reports.
- Oversee national, regional, and departmental, collegiate
recreation projects to obtain data on satisfaction, needs, and
effectiveness of Campus Recreation facilities, programs, and
services.
- Create and execute Campus Recreation special events
- Direct supervision of the Membership Coordinator and marketing
student employees.
- Provide oversight, direction, leadership, and ongoing development and training to staff. Develop goals and objectives and complete Annual Performance Appraisals.
- Support the Director with the department’s overall management,
including strategic planning, personnel management, financial
projections and planning, and department assessment.
- Develop and cultivate collaborative working relationships with
university departments, student groups, and community
organizations.
- Assist with student employee training, development, and recognition programs.
A bachelor’s degree in business, marketing, recreation, or a related field is required. 3 years of relevant experience with one year of management experience is needed.
Additional required skills/experience:
- Graphic design and Adobe Creative Suite software
- Excellent customer service abilities
- Exceptional verbal, written communication, and organizational skills
- Ability to handle stressful situations and conflict resolution skills.
Bachelor's Degree
Preferred Education
Master's Degree
Minimum Experience
3 years
Salary
Minimum $40,307
Pay Grade
S69
Posting Detail Information
Requisition Number
2023S1791
Job Open Date
02/08/2023
Job Close Date
Open Until Filled
No
Quick Link
https://jobs.nku.edu/postings/12688
Is this an internal only posting?
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
Required Documents
- Resume
- Cover Letter/Letter of Application
- References
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