Marketing and Communications Manager - School of Education / Autism Center

Marketing and Communications Manager - School of Education / Autism Center

Position Category: Staff - Full-Time

Summary:
Who are we

Education is at an inflection point. Universities are quickly evolving and new strategies are reshaping the education experience. We are Utah Valley University (UVU) — the largest student enrollment among public universities in the state of Utah, with approximately 40,000 students. We are one of a growing number of institutions in the nation offering an integrated dual-mission model that combines the rigor and richness of a first-rate teaching university with the openness and vocational programs of a community college.

Great people make great teams and we are looking for a great Marketing and Communications Manager to join our marketing team to support the School of Education / Melisa Nellesen Center for Autism in Orem, UT. Our approach to excellence is disciplined and quality-focused with an emphasis on promoting the unique educational mission of UVU. We are looking for smart, quality-minded individuals who want to be a part of a high functioning, dynamic team. We believe in treating people fairly and your total compensation should reflect that. Bring your passion for MarCom, and help us transform ourselves as we help position the Autism Center to improve the quality of life for those living and working with Autism Spectrum Disorder. Now is the right time to join UVU!
What you'll be doing

• This is an embedded position that operates under an agency model within the University's central Marketing and Communications office and serves as a dedicated specialist to our clients within the School of Education and the Center for Autism.
• Generates both marketing and editorial/journalistic written content for a variety of platforms (including but not limited to brochures, magazines, newsletters, news articles and releases, advertisements, video scripts, web sites, social media) and to a variety of constituents within School of Education and Center for Autism.
• Work at a place with great people, that have a great passion and purpose to promote student success.
• Demonstrate the interest in the value that K-16 teachers and special needs professionals contribute to the community.
• Increase enrollment and participation of the UVU community in School of Education and Autism Center programs and events through the creation and management of strategic marketing plans.

UVU offers an excellent benefits package which includes a generous leave policy, 12 paid holidays, affordable medical and dental insurance options, life and AD&D insurance, tuition waiver (undergraduate resident) for employee and dependents and substantial employer contribution to a retirement plan.

Required Qualifications:
Graduation from an accredited institution with a bachelor’s degree plus one year ofmarketing/design experience OR a combination of relevant education and experience totaling five years.

Knowledge, Skills and Abilities:
Knowledge

• Strong knowledge of marketing and communications best practices.
• Basic knowledge of graphic design principles and applications including the Adobe Suite.
• Knowledge of lead generation, SEO, data analysis as well as online and print advertising best practices.
• Knowledge of core marketing metrics.
• Demonstrated knowledge of best social media practices and digital marketing best practices and platforms.
• Knowledge and experience in organizing integrated promotional conversion strategies diverse across diverse audience segments.
• Knowledge and experience in building out CRM initiatives to build-out audience loyalty strategies.
• Knowledge and experience identifying market and brand awareness weaknesses/deficiencies.
• Knowledge and experience and track record of managing and optimizing campaigns to meet campaign targets.

Skills

• Excellent written and verbal communication skills.
• Demonstrated and versatile writing and editing skills.
• Excellent organization and time-management skills.
• Skills developing and managing budgets.
• Skills creating retail analysis reports.
• Skills and experience in on- and off-line lead generation best practices.
• Demonstrated skills in search engine optimization and website management and CRM system implementation.
• Skills utilizing online and offline analytic tools.

Abilities

• Ability to think strategically.
• Ability to analyze data and trends in order to make decisions.
• Ability to thrive under pressure.
• Ability to build rapport and lead collaborative projects.
• Demonstrated ability to assist in the design and layout of collateral materials.
• Ability to collaborate, build rapport and work in a team environment.
• Ability to analyze marketing data and digital analytics to guide decision making.

Preferred Qualifications:


Physical Requirements:
General working hours M-F 8 am - 5 pm.
Some nights and weekends possible.
Occasionally will need to attend special events.
Be on-call for crisis communication situations.

Benefits Summary:
UVU offers an excellent benefits package which includes a generous leave policy, 12 paid holidays, affordable medical and dental insurance options, life and AD&D insurance, tuition waiver (undergraduate resident) for employee and dependents and substantial employer contribution to a retirement plan.

FLSA: Exempt

Pay Range: $47,667 - $59,583

Advertisement Number: STA49021
Open Date: 08/17/2021
Review Start Date: 08/23/2021
Close Date: 9/17/2021
Open Until Filled: Yes

Special Instructions to Applicant:

To apply, visit: https://www.uvu.jobs/postings/24396

Employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

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