Executive Director Content Strategy

Posting Details

Posting Details

Job #
039359

Department Code
24005-6013

Department
Marketing

Job Title
Executive Director Content Strategy

Location
Syracuse, NY

Pay Range
Commensurate with Experience

Staff Level
S6

FLSA Status
Exempt

Hours

Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type
Full-time

Campus
Syracuse, NY

Unionized Position Code
Not Applicable

Job Description

The Executive Director of Content Strategy (ED) is the lead content strategist, working in partnership to mine the campus and University constituencies for dynamic stories and content. The ED plays a central and strategic role within the Marketing Division, identifying outstanding opportunities to advance the University’s brand and marketing efforts through storytelling. A strategic dot-connector and relationship builder, the ED works closely with the Marketing Strategy team to deeply understand target audiences, to ensure we are reaching them through the right channel, at the right time, with the right content. The ED has three primary roles: 1. Developing and implementing a goal-advancing strategy for researching, gathering and producing channel-agnostic content 2. Working collaboratively across the various channels to bring our brand to life in a consistent, cohesive and compelling way and 3. Leading day to day operations of a dynamic, high performing, content team. The ED is Editor-in-Chief of the Syracuse University magazine. Serves as a member of the CMO¿s leadership team and has additional leadership responsibilities within the team.

Qualifications

A bachelor’s degree and a minimum of 12 years of relevant professional experience, demonstrating strong leadership skills and a strong grasp of modern marketing practices. A minimum of 7-10 years in a content strategy leadership role, leading practice development within teams, with specific experience with content marketing platforms.

Job Specific Qualifications

Exceptional strategic & creative sensibilities. A proven track-record of experience driving integrated marketing & content strategy to advance business goals. Excellent experience directing content operations from concept to completion & building infrastructure. Must possess strong ability to write /create in a persuasive, emotional manner necessary to create action by audience/customer/end-user while maintaining & enhancing the University’s brand identity. Ability to understand how to leverage multiple channels to land meaningful narratives to support a holistic expression of the brand. Exceptional messaging, writing/editing skills, graphic design sensibilities, & knowledge of layout techniques for print materials. Ability to work under tight deadlines w/ attention to detail. Excellent interpersonal skills, ability to communicate clearly & passionately, both in writing & verbally. Ability to navigate w/in a large org structure. Strong oral & written communication, organizational & problem-solving skills. Strong knowledge of MS Office( Excel, Word, and Outlook) and PM systems. Experience with web CMS systems. Desire & proven ability to be continually learning/updating & working knowledge of latest systems. Higher education experience desired.

Responsibilities

Lead day to day operations of dynamic, high performing, content team. Serves as a key strategist and important dot-connector, understanding multiple strategies to be purposeful in the identification of potential content opportunities. Ensures synergistic approach to working with the Marketing Strategy team to identify an audience-first approach to content identification. The ED develops repeatable, systematic approaches to identifying dynamic, timely and relevant contents with a methodology that leads to content that performs well with constituencies, ultimately advancing University goals. The ED of Content oversees the team in charge of creating and maintaining an overarching editorial calendar and style guide. Works in mutual partnership with content producers on other teams to ensure overarching calendar is maintained, up-to-date and coordinated. The ED works closely with the ED of Digital who is responsible for curating, producing and packaging digital content. The ED also works in partnership with the AVP of Creative to maximize content collection and ensure that the co-created plan for content gathering is effective and efficient.

Facilitates effective and regular editorial meetings to collaborate with other content teams responsible for packaging stories and content for digital channels and other purposes. Works in deep partnership with the schools/colleges, academic units and other divisions to find storytelling opportunities to bring our brand to life, advance marketing strategies and ultimately achieve organizational goals. Excellent collaborator, shares potential story ideas and leads discussions to ultimately help all teams responsible for content production in coordinating an effective and efficient approach to content collection and generation. . Ensures team is executing consistent strategy by identifying and producing content (through interviews and research), and writing and packaging for multiple uses. Partners with digital and multimedia content producers to share information and facts.

Editor-in-Chief of the Syracuse University Magazine. Responsible for ensuring magazine is executed from concept through completion. Works closely with partners to ensure milestones are met. Leads day to day operations of a team of writers, who can produce large volumes of strategic content for a variety of purposes.

Responsible for managing a team of writers. Demonstrates excellent addition to detail, fact-checking and accuracy of raw content. Establishes systematic approaches to cataloging raw and produced content and stories. Strong editing and storytelling skills. Ensures that content (both raw and final produced) is accurate, searchable and receives proper approvals. Nimble, responsive and flexible in reacting to new or timely content/storytelling opportunities. Helps communicate and coordinates with cross-functional teams to ensure we are gathering and quickly packaging and sharing timely and relevant stories of interest to key audiences.

Stays up-to-date on industry trends.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link
https://www.sujobopps.com/postings/97679

Job Posting Date
01/25/2023

Application Deadline

Full Consideration By

Job Category
Staff

Message to Applicants