Coordinator, Communications/Social Media
- Employer
- Austin Community College
- Location
- Texas, United States
- Salary
- Salary Not Specified
- Date posted
- Feb 7, 2023
View more
- Position Type
- Faculty Positions, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Student Affairs, Minority & Multicultural Affairs, Editing & Publications Management
- Employment Type
- Full Time
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Job Posting Closing Times: Job postings are removed from advertising at 12:00 A.M. on the closing date e.g., at midnight on the day before the closing date.
Austin Community College is a public two-year institution that serves a diverse population of approximately 41,000 credit students each Fall and Spring semester. We embrace our identity as a community college, as reflected in our mission statement. We promote student success and community development by providing affordable access, through traditional and distance learning modes, to higher education and workforce training, including appropriate applied baccalaureate degrees, in our service area.
As a community college committed to our mission, we seek to recruit and retain a workforce that:
- Reflects the diversity of our community
- Values intellectual curiosity and innovative teaching
- Is attracted by the college's mission to promote equitable
access to educational opportunities
- Cares about student success and collaborates on strategies to
facilitate success for under-represented populations
- Welcomes difference and models respectful interaction with
others
- Engages with the community both within and outside of ACC
ACC is committed to the ongoing systemic changes needed to ensure the increased recruitment, inclusion, retention, and completion of historically underserved and underrepresented populations. Through continual strategic community engagement and professional development of administrators, faculty, staff, and students, the college demonstrates its dedication to fostering a culture and climate for equitable outcomes.
ACC is proud to serve a diverse student body as an open-access and low-cost institution. Dedicated faculty members are excellent professors who help students achieve their educational goals and are sensitive to our students' diverse cultures and socio-economic backgrounds. In 2017 our faculty adopted a Statement of ACC Faculty Values. This Statement affirms that ACC's faculty members value collaboration, service, agency, scholarship, inclusion, and teaching, all of which attest to our commitment to equity, diversity, and inclusion at the heart of our mission.
Job Posting Title:
Coordinator, Communications/Social Media
Job Description Summary:
Responsible for coordination and engagement with Austin Community College's social media community in support of the college's positive brand awareness, strategic marketing goals, and educational mission to reach and engage with culturally diverse audiences.
Job Description:
Description of Duties and Tasks
- Develops, implements, and coordinates the ACC District social
media strategy across all major platforms, including sourcing
imagery/video content, creating (in partnership with design)
original graphics/content/video, and copy across organic and
sponsored posts.
- Oversees the ACC District social media content calendar for all
major platforms and curates and posts to each social media channel
following best practices guidelines.
- Attends and participates in campus activities and events to
provide live social media content and capture other storytelling
opportunities.
- Coordinates live conversations on platforms to create engaging,
two-way conversations.
- Monitors social channels for community engagement and
conversation opportunities; joins the conversation on social media
platforms through outreach and response. Responds appropriately to
follower comments and messages.
- Participates in social media duties during emergency
communications situations.
- Creates original and engaging social media content that fits
with the ACC content marketing strategy.
- Builds and maintains relationships with campus staff and
student groups to coordinate social network activity and optimize
promotional opportunities across the college.
- Engages in offline outreach to increase levels of online social
media engagement, including the college's Social Media Ambassadors
group.
- Measures the success of social media campaigns and focuses on
analytics/reporting to ensure college marketing priorities are
being met and social media is being leveraged most
effectively.
- Tracks emerging trends, communities, and platforms and
recommends engagement where relevant for college.
- Monitors user activity and suggests content optimization to
gain new followers and provide a baseline for better
engagement.
- Conceptualizes new ways to increase ACC awareness and user
engagement (videos, slideshows, podcasts, online animations, and
social applications).
- Assists in the creation of visual storytelling for social
(videos, graphics, and photographs).
- Works under the direction of the Associate Director of
Communications to develop strategies to grow the social following
across various channels.
- Supports influencer relationship building and influencer
database management.
- Engages and builds our community, driving brand awareness, and
growing ACC’s reach to its diverse audiences.
- Brings a passion for higher education and the community college
world.
- Knowledge of strategic communication principles and current
best practices.
- Extensive knowledge of managing major social media platforms,
including but not limited to — Twitter, Facebook, Instagram, and
LinkedIn.
- Familiarity and working knowledge of social media efficiency
tools.
- Familiarity and working knowledge of social media analytic
tools.
- Have a good understanding of the latest algorithms and methods
of growth used by each platform.
- Knowledge in photo and video creation techniques, principles,
and equipment.
- Familiarity with web programming languages such as HTML, web
content publishing services, and search engine optimization.
- Demonstrated knowledge working with students and groups from
underrepresented backgrounds.
- Knowledge of using different methods to incorporate culturally
diverse perspectives into content.
- Demonstrated knowledge and understanding of marketing and
promotion via high profile communities on Facebook, Instagram,
Twitter, and more.
- Maintaining an established work schedule.
- Excellent copywriting skills; understands creative
briefs.
- Proven ability to create visual content such as photography,
video, GIFS, etc.
- Ability to locate, digest, and compile information quickly and
accurately.
- Excellent project and time management skills with the ability
to work independently.
- Good technical understanding and ability to master new tools
quickly.
- Strong interpersonal and teamwork abilities.
- Effectively using strong interpersonal and communications
skills, including tact and diplomacy.
- Effectively using organizational and planning skills with
attention to detail and follow-through.
- Strong verbal and writing/grammatical skills, as well as the
ability to present information and ideas logically and clearly;
keen eye for detail.
- Maintaining confidentiality of work-related information and
materials.
- Ability to write quickly and effectively at a moment's
notice.
* Use a variety of spreadsheet, word processing, database, and presentation software.
* Familiar with a variety of social media analytic tools.
Required Work Experience
* One year related work experience, which may include paid or unpaid internships.
Preferred Work Experience
* Two or more years related work experience.
Required Education
* Associate degree.
Preferred Education
* Bachelor's degree or higher.
Special Requirements
* Valid Texas Driver's License and reliable transportation needed for local Austin area travel.
Other Preferred Qualifications
* Fluency in written and oral Spanish.
Physical Requirements
* Work is performed in a standard office or similar environment.
* Subject to standing, walking, sitting, bending, reaching, pushing, and pulling.
* Occasional lifting of objects up to 10 pounds.
Salary Range
$49,205 - $61,506
Number of Openings:
1
Job Posting Close Date:
February 20, 2023 Clery Act
As required by the US Department of Education, employees are required to report violations under Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.
Disclaimer
The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC at its discretion to enable individuals with disabilities to perform essential functions of the job.
If you are a current Austin Community College employee, please click this link to apply through your Workday account .
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