Vice President, Marketing and Communications Strategy

Miami Dade College, Wolfson Campus is now accepting applications for the Vice President, Marketing and Communications Strategy position. The Vice President executes a strategic, comprehensive, multi-channel communications plan that advances the College’s overall mission and vision and supports the development and implementation of strategic enrollment management initiatives. 

Duties and Responsibilities:

• Leads the strategy and execution of the college’s comprehensive, multi-channel communications plans to advance student experience-driven marketing and communications that build support among campus and external communities.
• Establishes the vision for delivering on the College brand experience, and advances college-wide support and adoption of a unified, consistent, impactful brand message strategy for all MDC audiences and channels.
• Leads a synergistic, best practices-focused team that builds integrated, strategic communications to maximize visibility, credibility, reputation, and engagement for the College, its programs, services, and initiatives .
• Acts as chief counsel to the President, College and Campus leaders on all internal and external strategic communications, branding, and marketing.
• Serves as the chief spokesperson for the College and is part of the College’s Crisis Communication team.
• Leads strategic internal communications to advance the College and President’s strategic priorities and initiatives.
• Partners with the Vice Provost of Student Affairs & Chief Enrollment Officer and the Vice Provost of Academic Affairs to ensure enrollment goals are met.
• Collaborates with Campus Presidents and Deans to assess unique market opportunities, determine strategic priorities and implement measurable campaigns.
• Develops, directs, and evaluates marketing and promotional strategies across the college and the College’s efforts in earned, owned, paid, and shared media through data-driven decision-making.
• Ensures marketing and communications efforts build and sustain positive relationships with internal and external constituencies, including media, government, alumni, education and business partners, the local community, and the general public.
• Oversees a robust multi-media marketing strategy that deepens MDC’s engagement with priority audiences, exhibiting an understanding of audience, readership, and viewership; content consumption; social media influence, social listening engagement; and accompanying analytics.
• Monitors market trends, news, and media; reviews and oversees issues management, for the planning and implementation of a comprehensive communications plan that will enhance the College’s brand position within its market and beyond.
• Establishes and maintains collaborative partnerships to attract new and continued enrollment, foster student success, build community and financial support, and maximize returns on institutional (ROI) investments.
• Monitors ROI and other metrics and analytics and reports results to key stakeholders.
• Provides direction for special events that promote the College.
• Guides college stakeholders in building strategic and comprehensive marketing and communications plans for their areas to effectively represent the College, which also support the larger College-wide marketing and communications plans.

Requirements:

• Master’s degree in Marketing, Communications, Public Relations, or closely related field with a minimum of eight (8) years of demonstrated experience; or bachelor’s degree and twelve (12) years’ experience of progressively responsible marketing experience.
• Demonstrated visionary leadership, exceptional judgment, and strong management skills.
• Demonstrated creativity, proactive mindset, and inspired marketing and communications leadership in a complex organization.
• Ability to successfully advocate for the student experience and develop strategic initiatives that drive student engagement and success.
• Demonstrated success in executive-level marketing and communications in large, complex organizations with increasing levels of responsibility and accountability.
• Comprehensive knowledge and understanding of brand and enrollment marketing and communications in higher education environment.
• Possesses astute political acumen to engage different constituencies and build productive alliances that support the mission of the College.
• Excellent oral and written communication skills with significant track record of executive-level communications experience and ability to connect with a variety of audiences.
• Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
• Ability to work collaboratively as part of a team and build strong professional relationships, including nurturing the talents of others through mentoring and professional development.
• Demonstrated ability to manage multiple projects and personnel relationships, prioritize competing demands, and meet deadlines.
• Knowledge of industry best practices and current and emerging technologies, trends, and approaches used to communicate a brand message that resonates with targeted audiences.
• Demonstrated ability in a variety of software and web-based platforms, including CRM platforms.
• Knowledge of web content accessibility guidelines, Google Analytics and SEO.
• Demonstrated strategic planning skills, with the ability to envision, develop, and implement communication and marketing programs following market research and best practices.
• Knowledge of public information and community relations concepts, principles, methodology, and techniques.
• Knowledge of budget preparation and fiscal management.
• Strong media relations skills.