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Marketing Program Assistant

San Diego State University
California, United States
Salary Not specified
Posted Date
Jan 30, 2023

Marketing Program Assistant

GENERAL PURPOSE: Under the supervision of the Marketing Manager, the Marketing Program Assistant (PA) will assist with the comprehensive marketing and communications for all Aztec Recreation programs and facilities. The PA is responsible for supervision of marketing student staff and projects within Aztec Recreation marketing. Projects include, but are not limited to, Membership, ARC, Aztec Aquaplex, ARC Express, tennis, racquetball, Group Fitness, classes, certifications, Intramural Sports, Adapted Athletics, Aztec Adventures, climbing program and Sport Clubs. This individual will initiate content creation ensuring that agreed upon Aztec Recreation communications standards including branding, imagery and style guide are consistently followed. Responsibilities include supervision of outreach activities, special events, graphic design, videography and social media. The Marketing Program Assistant is responsible for upholding the Aztec Recreation values of wellness, integrity, safety, service, professionalism, excellence, and respect.


Primary Functions

  • Hires, trains, coaches, schedules, motivates and disciplines outreach representatives, multimedia communications assistants, graphic artists, photographers and videographers. Often completes the functions of marketing staff to ensure timely completion of projects within deadlines

  • Works with Outreach Representatives to seek collaborative opportunities to share Aztec Recreation programs and membership benefits with targeted student groups including classroom and club/organization presentations

  • Works closely with the AR Multimedia Communications Assistant and A.S. social media managers to complete consistent, accurate, branded, collaborative social media posts, contests and giveaways

  • Manages projects within Asana or other department-selected project management software. The PA initiates communications as needed if project deadlines shift.

  • Develops, manages and supervises numerous special events each semester including, but not limited to, Health Expo, Explore SDSU, Aztec Nights events, SDSU Orientations, Live Well Aztecs events, and the annual ARC ‘til Dark. The Marketing PA communicates with vendors and outside parties for special events, schedules staff, places room and equipment reservations and other duties as necessary to ensure successful and safe events

  • Completes consistent reporting and oversight of all Aztec Recreation media channels including social media, digital displays and web pages.

  • Individual must be fully knowledgeable of all the benefits and personal outcomes of ARC membership and be ready, willing and able to clearly and effectively communicate these benefits to students, faculty, staff and community

  • The Marketing PA must be fully knowledgeable of all Aztec Recreation products, program and facilities and confidently write and articulate their benefits with multiple target audiences

  • The Marketing PA will work to make each customer encounter courteous and efficient

  • The Marketing PA will attend all mandatory staff meetings and training

  • Completes other duties as necessary

Customer Service and Collaboration

  • The Marketing PA establishes and maintains working relationships with various A.S. and University departments as well as within Aztec Recreation

  • A proactive, positive and conscientious demeanor is expected. The Marketing PA is a role model for Aztec Recreation core values and works to ensure marketing staff create a friendly and welcoming environment for both internal and external customers

  • Assists all students and members with questions and/or comments

  • If unable to assist, refers student/member to someone who can

  • Maintains positive and effective working relationships with all students/members

  • Informs supervisor of any customer issues


  • Ensures daily activity is conducted with safety of staff and members of the SDSU community as first priority, and in accordance with the Injury and Illness Prevention Plan and other safety policies

  • Adheres to Associated Students' Code of Safe Practices

  • Reports accidents to supervisor and reviews changes required to avoid reoccurrence. Ensures proper documentation is completed for each accident (employee and/or non-employee) and forwards to supervisor

  • Reports maintenance problems and/or broken and unsafe equipment to the appropriate party immediately
Minimum Requirements
Minimum & Preferred Requirements


  • Bachelor's Degree from a regionally accredited college or university in Marketing, Communications, Business Management, Recreation, Recreational Administration, Sports Administration or a related field or equivalent combination of education and experience


  • One year of supervisory or team-based project experience

  • Marketing communications or brand social media experience preferred

License & Certification:

  • American Red Cross First Aid and CPR/AED certifications are required

  • Valid California Drivers' License and proof of automobile insurance are required


  • Must complete Aztec Recreation new hire training, Gender Awareness and Sexual Harassment training within 30 days of hire

  • Must complete on-campus driver training and abide by all A.S. Policies for the operation of vehicles for business


  • Must be a self-starter and be willing to initiate interactions with others

  • Must be able to work under pressure in stressful situations and make respectable decisions

  • Must be comfortable with computers, social media and working in a fast paced environment

  • Must be capable of maintaining positive working relationships with staff and customers

  • Must be able to exercise tact and exhibit sound professional judgment

  • Must be able to work with confidential items and understand the importance of confidentiality in project work

  • Strong organizational skills required

  • Must be able to follow oral and written directions and follow projects through to completion

  • Must be punctual and regular in attendance: arrive on time and ready for the workday

  • Must be professional and courteous at all times

  • Must be able to work well with different work styles

  • Must possess a friendly attitude and demeanor


  • Ability to work under pressure and handle multiple priorities

  • Excellent interpersonal skills; ability to relate and communicate effectively with a diverse population of students, staff, faculty, colleagues and guests

  • Must have strong English language skills and the ability to read, write and verbally communicate at a level appropriate to the duties of the position


This is a part-time (20-24 hours/week) year-round position including some evenings, nights and weekends; employee schedules vary according to business needs. The Marketing PA occasionally drives an electric cart on campus and must have a current Driver's License and California driver's insurance. All Aztec Recreation employees must have or obtain CPR/AED and First Aid Certification. All Aztec Recreation student staff must complete new hire orientation within one month of hire and complete on-the-job Safety Training regularly.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work conditions may vary depending upon the location of events; events may occur indoors and outdoors, therefore requiring exposure to a variety of elements. While working indoors, the lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Indoor work is generally performed within an office environment with standard office equipment available and in a recreation environment with standard gym and sports equipment. This position requires the individual to spend time outdoors and long hours standing and speaking. When working outdoors for program activities, exposure to sun, heat, wind, rain, weather and other outdoor elements is expected. Outdoor areas will include campus walkways and courtyards, field areas, pools, and courts. Work may involve exposure to unusual elements, such as extreme temperatures, dirt, dust, fumes, smoke, and/or loud noises.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical requirements include but are not limited to: walking, walking over rough or uneven surfaces, bending, stooping, climbing, and working in confined space, lifting, pushing, pulling and carrying loads up to 50 pounds (unassisted) and 75 pounds (with assistance). Work will require standing and moving for extended periods. This position also calls for occasional business-related driving.


Inside the Organization:

  • Reports to the Associated Students Aztec Recreation Marketing Manager

Outside the Organization:

  • Related University Personnel

  • Various Vendors and Contractors

  • Public Agencies

  • Professional Organizations

EMPLOYMENT CATEGORY: Range II, Step II, $17.30 p/hour

A background check (including a criminal records check) must be completed satisfactorily
before any candidate can be offered a position with Associated Students. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current Associated Students employees who apply for the position.

Fingerprinting is required for all employee and volunteer positions that have direct contact with
minor children and/or supervise other staff.
MVR and DMV record review is required for positions that drive university vehicles and/or
passengers for program related trips.

To apply, visit


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