Director Communications & Marketing

We are seeking a Director Communications & Marketing who will be a leader in the Family Engagement unit, reporting to the Senior Director, and is responsible for CTY’s communications and marketing strategies across channels, offerings, and with respect to the organization’s brand. The Director will promote the mission, vision, and priorities of the Johns Hopkins Center for Talented Youth (CTY), while partnering closely with the Director of Relationship Management and the Director of Enrollment Management to help the center meet its enrollment targets and communicate and elevate its brand. The Director will oversee an integrated strategic communications and marketing program that speaks to diverse audiences and addresses priority organizational goals, including program enrollment across modality, research, organizational impact and brand awareness, and testing and identification.

The Director will oversee a team of marketing and communications professionals responsible for strategy, digital content, email marketing, print-based marketing, transactional customer-facing communications, public and media relations, internal communications, and events. The position will create, maintain, and implement annual communications and marketing plans. Critical audiences include current and prospective parents and students, alumni and donors, school leaders, and policy makers. The Director will engage regularly with leaders throughout the Center and the University, as well as with outside strategists and agencies, to proactively and collaboratively solve problems, propose innovative strategies, and faithfully steward the Center’s and Johns Hopkins University’s brand.

Specific Duties & Responsibilities

Marketing

• Partner with senior management and content experts throughout CTY to direct, develop, and implement marketing strategies aligned to mission and priorities and ensure current and consistent messaging of the Center’s services, programs, policies, and priorities across platforms.
• Work closely with the Director of Enrollment Management to respond to develop enrollment targets, monitor progress, and respond with strategies and tactics designed to meet established goals.
• Lead creative problem-solving for some of the Center’s greatest challenges related to enrollment and market visibility.
• Direct external strategists and agencies to maximize capacity for campaign and creative development and to use internal staff resources most efficiently.
• Direct website content and experience, working closely with IT staff and outside vendors to ensure continuous, data-driven improvement that maximizes conversions.
• Oversee the development of and strategy behind timely and relevant content and communications to critical audiences (including students, parents, staff, donors, and educational partners) that promotes specific academic program deadlines and new and existing services.
• Oversee and ensure current market research.
• Direct the development of and test with audiences CTY’s programmatic value propositions in collaboration with academic leadership.
• Oversee a data-driven marketing program that regularly measures effectiveness of efforts and reports out to stakeholders on results.
• Serve as a subject matter expert on critical technology infrastructure efforts as they relate to and support communications and marketing.

Communications

• Identify and advise senior team on thought leadership opportunities, including op-eds and speaking engagements.
• Direct the articulation of the CTY brand to diverse audiences.
• Manage external public and media relations agencies and consultants to ensure timely and successful completion of work.
• Identify opportunities to celebrate the Center’s successes with internal and external audiences across platforms.
• Direct content marketing strategies.
• Develop and report on quantitative and qualitative metrics for brand awareness.
• Oversee event management and promotion, including award ceremonies, sponsorships, and symposia.
• Direct internal communications efforts and advise on and execute executive communications strategies and tactics.
• Work closely with the central university marketing and communications team to leverage marketing communications best practices and participate in university-wide communication initiatives, when appropriate.

Administrative

• Manage communications and marketing staff members with a team of 5-7 professionals.
• Promote professional development for staff.
• Stay abreast of innovations in communications and marketing profession.
• Manage the communications budget and work collaboratively with the Senior Director and Finance staff to develop annually.
• Additional duties as assigned.

Additional Information

• The successful candidate will be subject to pre-employment background check.
• All employees participating in or serving children in University programs must participate in mandatory Child Abuse Prevention online training on the appropriate conduct around children, protecting children from abuse and neglect and reporting of known or suspected child abuse and neglect.
• Position oversees team of 5-7 staff members.

Minimum Qualifications

• Master's Degree in communication, marketing or related field.
• Eight (8) years related experience.
• Additional experience may substitute for required education to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Ten (10) years of experience in progressively responsible positions managing communications and marketing staff and projects.
• Three (3) years supervisory experience.

Special Skills, Abilities, & Knowledge

• Must be able to work competently with Microsoft Office 365 and other desktop applications.
• Exceptional verbal and written skills.
• Proficiency in marketing CRM and other technology solutions.
• Strong organizational skills and the ability to support multiple deadline projects.
  

• Demonstrated ability to build relationships, motivate others, and manage interpersonal situations.
  

• Demonstrated project management skills.
  

• Exceptional verbal, written, and interpersonal skills.

Physical Requirements

• Sitting in a normal seated position for extended periods of time.

Classified Title: Director Communications & Marketing
Working Title: Director Communications & Marketing
Role/Level/Range: L/04/LE
Min/Mid/Max Salary Range: $83,750/ $115,150/ $146,540 (Commensurate with experience)
Employee group: Full Time
Schedule: M-F, 8:30am-5pm
Exempt Status: Exempt
Location: Hybrid
Department name: 10000091-Communications and Marketing
Personnel area: Academic and Business Centers

Total Rewards
The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

NOTE:

This position requires U.S. Citizenship or Permanent Residency.

This position does not offer visa sponsorship.

This hybrid position must be worked from Baltimore, MD.

This position works around minors and requires mandatory Child Abuse Prevention online training and a Sex Offender background check.

Please refer to the job description above to see which forms of equivalency amy be permitted for this position. If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Note: Job Postings are updated daily and remain online until filled.

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.

EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm