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Marketing and Communications Specialist

University of Florida
Florida, United States
Salary Not specified
Posted Date
Jan 26, 2023

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Marketing and Communications Specialist

Job No: 525399
Work Type:
Location: Main Campus (Gainesville, FL), Remote/Flexible
Categories: RealCat
Department: 19020000 - EG-MECHANICAL / AEROSPACE ENG

Job Description

Classification Title:

Marketing and Comm Specialist

Job Description:

Mechanical and Aerospace Engineering is looking for a marketing and communications specialist who will spearhead efforts to share how the research conducted here is changing the world. Through the development of content and effective delivery of that content across various media (written pieces, graphics, and other multimedia in print and digital formats), the specialist will be disseminating crucial information, spreading awareness of the groundbreaking research being done by our 60+ active faculty and staff, and building the department's internationally renowned reputation. This includes targeting and engaging specific audiences, including faculty, students, parents, alumni, federal and state agencies, people in engineering industries, and the press. As a department that lives on the cutting edge, MAE emphasizes that, in addition to familiarity with traditional media such as print, applicants should have profound knowledge of modern communication channels such as the various social media platforms, networking sites, and graphic design software. The specialist will also use web analytic tools to measure and analyze the effectiveness of marketing and communication campaigns, using gathered information to make recommendations to the Department Chair and faculty regarding content, web design, publications, advertising campaigns, public relations, etc. These elements have a powerful impact on the academic and research programs of MAE, and the overall quality of communications from the department is often a significant factor in the awarding of research funding from granting agencies.

Incumbent is chiefly responsible for launching, implementing and monitoring of the department's overall communication efforts from conception to result monitoring, in the following aspects:

  • Identifying and determining the most effective communication channels across a cadre of constituents, including alumni and friends, industry, federal and state agencies, faculty and students, parents, general and trade press.

  • Engage target segments by developing and producing channel-appropriate images, content and message delivery method, including online (School website, social media)

  • Writing and designing for digital (HTML newsletters, e-announcements, event e-blasts, Microsoft PowerPoint, etc.)

  • Print Collateral (writing and designing; postcards, brochures, flyers, leaflets, letters, newsletters)

  • Photograph research activities, people and events for future stories, publications, events, etc.

  • Large environment, outdoor and indoor signage through coordination with appropriate individuals.

  • Merchandising, special event branded collateral and stationary

  • Designing and/or contracting and supervising external communication vendors for the execution of these communication efforts.

    Write and/or edit various announcements on the various publications, awards, and honors achieved by faculty, staff and students of the department.

    Foster a strong marketing campaign for the department that may include attending conferences, creation of promotional materials and department magazines, to enhance the programs and mission of the department.

    Incumbent will assist in developing and/or recommending policy and procedures as they relate to marketing and communications for the department.

    Expected Salary:

    $55,000 - $65,000; commensurate with qualifications and experience

    Minimum Requirements:

    Bachelor's degree and three years of relevant experience; or an associate's degree and five years of relevant experience.

    Preferred Qualifications:

    Excellent communications skills; orally and in writing.

    Demonstrated ability to plan and implement projects in the area of digital visual and print media and social networking sites.

    Demonstrated ability to plan, organize and coordinate multiple projects and meet deadlines.

    Must be extremely dedicated to attention to detail.

    Must exercise professionalism; represent the school and college in a professional manner.

    Knowledge of appropriate hardware/software required.

    Knowledge of design principles, graphic creation/manipulation, and webpage design.

    Committed to continual education on industry trends, expectations and best practices.

    Ability to establish effective working relationships with peers, must foster a team environment as well as perform most duties independently.

    Ability to function under highly stressful circumstances.

    Special Instructions to Applicants:

    In order to be considered for this position, applicant must upload a cover letter and resume with application.

    We offer flexible work arrangements such as hybrid remote work locations and/or schedules that fall outside of a unit's usual working hours.

    Application must be submitted by 11:55 p.m. (ET) of the posting end date.

    Health Assessment Required:

    Advertised Salary:

    Minimum Requirements

    Preferred Qualifications

    Special Instructions to Applicants

    Health Assessment Required: $Health

    Applications Close: $Closes

    To apply, visit

    The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. jeid-b8c6a8b750abdb49b21015321a7b5da7

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