Social Media Coordinator

Job Vacancy Announcement

Position Information

Position Title

Social Media Coordinator

Position Type

Staff

Department

Communications and Marketing

FLSA

Non-Exempt

Union/Non Union

Union

Full Time or Part Time

Full Time

Grade

12

Salary Range

Hiring Salary Range

$56,316 - $61,948 / Annually

Fixed Term/Tenure Track (Faculty Only)

Regular or Temporary

Regular

Job Description Summary

Responsible for growing, developing, managing, and implementing social media strategies and tactics in alignment with the College’s strategic goals. Support digital and traditional marketing efforts, content creation, and crisis communications.

Minimum Qualifications

EDUCATION AND EXPERIENCE

• Bachelor’s degree in digital media or a communications-related discipline required.
• Two years of experience in social media campaigns, writing content for a variety of platforms and managing editorial calendars.

KNOWLEDGE, SKILLS, AND ABILITIES

• Experience developing, implementing, and managing social media strategies and tactics to support an institution’s strategic plan.
• Thorough knowledge and experience in using a variety of social media platforms, including but limited to Facebook, Twitter, Instagram, YouTube, etc.
• Experience in conducting interviews, research, and gathering information to develop social media and digital content.
• Knowledge of research and analytical tools to review, measure, and evaluate social media campaigns.
• Knowledge of using a content management system to create and update information on a college website.
• Familiar with AP Style.
• Excellent writer. Experience writing copy for a variety of platforms, including but not limited to social media, the web, and other digital mediums.
• Knowledge of current marketing concepts, methods, procedures, and techniques.
• Ability to develop and implement effective marketing programs for the College, communicate effectively verbally and in writing, and establish and maintain strong working relationships across the College.
• Knowledge of Adobe Creative Suite, website content management systems, Google analytics, and social analytics software.

Criteria

CRITERIA : The following criteria, which are not the sole criteria used in the final hiring decision, will be used to review the applications of those persons who meet the stated minimum qualifications and to select those qualified applicants who will be interviewed. Other information and observations made during the interview process may be considered in the selection process. A Resume/CV and cover letter are required with the application. Please ensure that your documents address the criteria listed below for this position.

ESSENTIAL DUTIES

• Develop, implement, and manage the College’s social media strategy and tactics.
• Create and maintain an editorial calendar for social media and digital content based on best practice and trend research, College community needs and feedback, and department initiatives.
• Write copy for digital platforms, including social media, the web, and the College’s e-newsletter.
• Collaborate with other College departments to ensure brand consistency and messaging on social media platforms. Broad oversight of student clubs and organizations regarding branding and training.
• Manage social media policies, governance, and training for department accounts. Conduct regular audits to ensure compliance and provide additional guidance.
• Establish key performance indicators and set growth targets. Manage and distribute monthly social media analytical reports. Proactively recommend and test changes to keep platforms current, relevant, and competitive among other community colleges and local four-year institutions.
• Develop and manage a student ambassador/team program. Regularly engage students for feedback and content.
• Stay informed of social media developments, platform updates, placement opportunities, potential partnerships, collaborations, etc.
• Monitor social media platforms daily and review sites weekly. Respond to comments, questions, or complaints on a consistent basis.
• In collaboration with PGCC -TV, coordinate photography for College events and programs to use in social media and digital media content.
• In partnership with department managers, support annual College-wide campaigns for enrollment, retention, and other initiatives.
• Work with the assistant director for public relations to enhance audience awareness in the media and community, including connecting with media outlets via social media and the web.
• Support the College’s emergency communications efforts.
• Performs other related duties as assigned.

Job Requirements

PHYSICAL REQUIREMENTS
Must have the use of sensory skills in order to effectively communicate and interact with other employees and the public through the use of the telephone and personal contact as normally defined by the ability to see, read, talk, hear, handle, or feel objects and controls. Physical capability to effectively use and operate various items of office-related equipment, such as but not limited to a personal computer, calculator, copier, and fax machine. No significant climbing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, or repetitive motions.

OTHER REQUIREMENTS

• Must be able to work Monday thru Friday, 8:30 a.m. – 4:30 p.m.
• Ability to communicate effectively in spoken and written standard English.
• As required by the 1986 Immigration Act, be prepared to present acceptable documentation showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
• A background investigation will be conducted prior to the offer of employment. A signed authorization for the release of personal information will be required if selected for an interview.

Is Background Check Required?

Yes

Is the incumbent responsible for working with minor children or directly engaging with minor children on campus?

No

Posting Detail Information

Posting Number

PGCC195411/12

Open Date

01/24/2023

Close Date

02/10/2023

Open Until Filled

No

Background Check Statement

Prince George’s Community College is committed to providing a safe campus community. PGCC conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, education verification, and when appropriate, a financial (credit) report or driving history check

Special Instructions to Applicants

Effective August 8, 2022, Prince George’s Community College’s current vaccine mandate expired for students, faculty, and staff. Select exceptions may apply. Face coverings will be voluntary campus-wide, including in classrooms and instructional spaces. Although the College will no longer require new employees and students to be vaccinated as a condition of employment or instruction based on current public health conditions, COVID -19 vaccines and boosters are strongly recommended.

Application Status ; you will receive an email acknowledging receipt of your application, upon which time no further communication occurs unless selected for an interview or the position is filled. If recommended for hire, communication is immediately sent to your references listed on your application. Also, you will receive an email notification from HireRight requesting you to submit authorization to complete a background investigation
Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Which of the following best describes your level of completed education? (Education details must be included in your application.)
   • Master's Degree or above from an accredited college/university
   • Bachelor's Degree from an accredited college/university
   • Associate's Degree from an accredited college/university
   • One to two years of college credit (30 credit hours is equivalent to one year)
   • Less than 30 credits from an accredited college/university
   • High School Diploma or GED
   • None of the above
2. * Do you have two years of experience in social media campaigns, writing content for a variety of platforms and managing editorial calendars?
   • Yes
   • No
3. * Please be advised that as required by the 1986 Immigration Act, candidates must be prepared to present acceptable documentation showing identity and that you are a U.S. Citizen or an alien who is authorized to work. It is the college's policy that PGCC does not provide sponsorship for prospective employees. Will you require sponsorship to work in the United States?
   • Yes
   • No
4. * How did you hear about this employment opportunity?
   • HERC
   • HigherEd Jobs
   • Hispanic Outlook
   • Indeed
   • Personal Referral
   • PGCC Website
   • Social Media (LinkedIn, Twitter, Facebook)
   • The Chronicle of Higher Ed
   • The Washington Post
   • Other: Please indicate below
   • Educause
5. How did you hear about this employment opportunity? If you selected 'Other' please indicate source:
   
   (Open Ended Question)
   
   

Applicant Documents
Required Documents

1. Resume
2. Cover Letter

Optional Documents

1. Other