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Digital and Integrated Campaigns Officer



Digital and Integrated Campaigns Officer

Wayne State University is searching for an experienced Digital and Integrated Campaigns Officer at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Participate in the planning, development, and implementation of a comprehensive, digital-first strategy to increase philanthropic support through a multi-channel approach. Support the management of the university’s philanthropy call center. Solicit prospective and current donors through targeted, digital-first annual fundraising campaigns, including social media campaigns, while prioritizing the overarching donor experience. This position reports to the Associate Director, Digital and Integrated Campaigns.

Support the management of the university’s philanthropy call center. Track results for the program’s fundraising and engagement campaigns. Provide ongoing training to, and evaluate the performance of, student callers. Serve as a liaison to call center partners.

Execute specialized digital campaigns, email marketing initiatives, Giving Day projects, and other activities that support the growth of the donor pipeline. Strengthen and expand the use of digital media as a solicitation tool to increase philanthropic revenue. Collaborate with the Donor Experience team and other division colleagues to ensure cohesive branding and consistent messaging for all donor communications.

Draft compelling, impactful copy for digital solicitation campaigns to support the fundraising goals of the team. Execute specific solicitation strategies for various constituent groups including alumni, donors, friends, faculty/staff, and students. Use data and analytics to prepare detailed reports on campaign results and identify areas for improvement.

Prepare reports, analyze data, and update monthly key performance indicators. Provide recommendations to ensure call center efficiency with a focus on current telemarketing trends.

Provide support and partnership to schools, colleges, and other fund-seeking units for strategy development and special population identification. Collaborate with other development units to ensure operational efficiencies within the team.

Network with outside professional groups and organizations to keep abreast of current industry trends and best practices related to digital marketing campaigns, telemarketing, and related technology innovations. Represent the Donor Experience team at industry or community meetings at the request of leadership. Special projects and other duties as assigned.

Qualifications:

Education Bachelor's degree
Graduation from an accredited college or university with a degree in marketing, public relations, business administration or related field.
Reasonable knowledge and understanding of university policies and procedures.

Experience Experienced (minimum 2 years of job-related experience)

Additional experience information: Two (2) years of experience in fundraising/development, marketing, communications or related field. Nonprofit or higher education experience preferred. Experience with donor database systems preferred.

Professional understanding of, and interest in, Development and Alumni Affairs best practices and general operations. Understanding of trends and best practices within the Donor Experience and Annual Giving fields.

Positive and collaborative professional philosophy, recognizing that this position is integral to the achievement
of the goals and objectives of Development and Alumni Affairs.

Knowledge, Skills and Abilities


COMMUNICATIONS SKILLS: Ability to communicate clearly, concisely and professionally both orally and in writing. Strong interpersonal skills are a must. Ability to work successfully with persons from diverse backgrounds.

PLANNING AND ORGANIZATION: Ability to manage several projects simultaneously, prioritize and plan work activities while meeting respective deadlines. Strong organizational and time-management skills required. Demonstrated ability to manage and execute multiple creative projects in various media, often at the same time. Ability to handle multiple tasks simultaneously in a deadline-oriented environment.

ANALYTICAL AND PRESENTATION SKILLS: Ability to evaluate, interpret, and present complex information effectively in professionally prepared documents or presentations. Must possess a demonstrated attention to detail in order to achieve a high degree of accuracy.

TECHNICAL SKILLS: Proficient in the use of complex administrative systems software, preferably in the higher education environment. Proficient with Microsoft Office suite, especially Word, Excel and Teams.

LEARNING AGILITY: Independent and innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations. Experience researching topics to gain knowledge and understanding when information gaps exist.

TEAMWORK: Ability to collaborate effectively with colleagues within the division and other units to gain full understanding of the project and desired outcome; ability to produce high quality and consistent results with assistance of team members; provide support to teammates when tackling complex projects.

DIVERSITY, EQUITY & INCLUSION: Demonstrates a commitment to diversity, equity and inclusion through continuous development, modeling inclusive behaviors and proactively managing implicit bias.

School/College/Division:

H86 - Development & Alumni Affairs

Primary department:

H8605 - Development Office

Employment type:
  • Regular Employee
  • Job type: Full Time
  • Job category: Staff/Administrative
Funding/salary information:
  • Compensation type: Annual Salary
  • Salary minimum: $55,000
  • Salary hire maximum: $59,000
Working conditions:

Normal office environment. Adhere to confidentiality and data usage policy for the division. Due to evening and weekend donor engagement events, candidate must be willing to work extended hours as needed.

Job openings:
  • Number of openings: 1
  • Reposted position: No
Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.

Equal employment opportunity statement:

Wayne State University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. The university encourages applications from women, people of color and other underrepresented people. Wayne State is an affirmative action/equal opportunity employer.

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