Business Systems Analyst I

Bentley University



Job Description Summary
As a member of the BI/ES team and under the direction of the director, the Business Systems Analyst I provides support for the Enrollment Management division through data management and execution of recruitment and yield activities related to e-communications and the student portal.

Essential Duties

Support the Senior Business Systems Analysts by performing the following responsibilities:

• Maintain Bentley's CRM system through the generation and monitoring of a large volume of electronic communications (campaigns), including the following activities:
• Create, test, and maintain scripts for e-mail campaigns (including user acceptance testing)
• Assist with the creation of e-mail templates, overall testing, and risk analysis
• Monitor e-mailbounce/open/click-throughrates, metrics, success/failed deliveries
• Ensure integrity of data and populations
• Monitor and report on performance of e-communications
• Document campaign design, implementation and results
• Create and modify reports for both operational and strategic/management use tool
• Update project management software tasks that are part of the communication planning function
• Assist with cleaning and loading student search information
• Assist with updating and maintaining the student portal to ensure accurate availability of information to prospective and new students.
• Test HTML userability
• Communicating priorities and being organized and efficient


Other Duties

• Test data loads and ensure quality for various data loads into Banner.
• Assist with updating and maintaining the student portal to ensure accurate availability of information to prospective and new students.
• Provide training on systems and software applications for staff in the EM division.


Minimum Qualifications

• Bachelor's degree
• 1 year or related work experience
• Excellent oral and written communication skills
• Knowledge of social media and e-mail marketing preferred
• Knowledge of CRM tools preferred


Work Environment

• Typical office setting with extensive sitting and computer work
• Ability to travel around campus for work related events and meetings


Bentley University requires references checks and may conduct other pre-employment screening.

DIVERSITY STATEMENT

Bentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.

Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.

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