Assistant Director of Graduate Marketing

JOB SUMMARY:

The Assistant Director of Graduate Marketing plans, researches, and develops engaging content for various university marketing initiatives, including social media channels, website platforms, external advertising, email outreach, and literature, within a fast-paced environment. The Assistant Director of Graduate Marketing will also oversee content on the university website, coordinate with five colleges on marketing project workflow, deliver timely reports on campaign performance, and assist in various marketing initiatives as needed.

ESSENTIAL DUTIES:

• Assist with the cultivation and execution of graduate-targeted student recruitment marketing plans including developing short- and long-term promotion strategies;

• Assist Director of Enrollment Marketing and Vice President of Academic Affairs

with cultivation and execution of targeted student recruitment marketing plans;

• Coordinates and manages graduate advertising initiatives and execution, both in-house and with affiliated advertising agencies;

• Manages graduate social media channels including content creation, scheduling, performance assessment, and monitoring;

• Coordinate and execute photography, videography, and editing (e.g., Adobe Creative Suite and Canva) required for digital content creation;

• Develops short- and long-term promotion strategies;

• Plays lead role in approving and updating graduate content on university websites, utilizing content management tools and CMS integration software;

• Formulates marketing copy for social media campaigns, website, and other digital assets to drive attendance at recruitment events;

• Write, edit and proofread written content (e-mails, brochures, ads, viewbooks, etc.) used in conjunction with the marketing and communications efforts;

• Analyzes and provides reporting on content performance from customer relationship management systems (e.g., Slate), social media (e.g., in-platform), and website metrics (e.g., Google Analytics);

• Coordinates and completes assigned tasks in the department's project management software (e.g., Basecamp);

• Perform interviews with students, alumni, faculty, staff, and administrators to support graduate marketing initiatives;

• Maintains confidentiality of information (including but not limited to: student and employee personal information, student grades, etc.), both during and after their employment with the university. Any questions regarding the confidentiality of material should be referred to the supervisor. Any violation shall subject the employee to disciplinary action, up to and including termination of employment;

• Perform other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor's degree in communications, marketing, English, or a related field
• Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills
• Exceptional skills in communications, marketing, and interpersonal relations
• Meaningful experience with content management systems and updating web content
• Ability to develop and implement strategic communications and research-based marketing plans
• Strong creative, strategic, analytical, organizational, and interpersonal skills
• Familiarity with basic SEO best practices and keyword research
• Proven ability to write engaging content for a variety of audiences in a fast-paced environment
• Extensive knowledge of social media channels including TikTok, Facebook, Instagram, Twitter, Snapchat, YouTube, and emerging technologies
• Demonstrate a professional and positive approach, self-motivated, team player, dynamic, and creative with the ability to work on own initiatives
• Passion for accuracy, detail, and AP style
• Ability to manage multiple projects at a time
• Understand how to create content for targeted audiences and evaluate its performance

QUALIFICATION STANDARDS

• Bachelor's degree or higher in communications, marketing, English, or a related field is required. A master's degree and/or professional certification in marketing or public relations is preferred.

• At least three years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business, and/or industry, is required.
• A valid New York State driver's license is required that satisfies both University and insurance company underwriting rules and regulations for driving a motor vehicle.

Niagara University affirms its commitment to equal opportunity and non-discrimination and recognizes its responsibility to provide for all employees an environment that is free of discrimination and harassment based on sex, gender, sexual orientation, gender identity, gender expression, race, color, religion, national origin, age, marital status, familial status, domestic violence victim status, pregnancy-related condition, ex-offender status, military status, veteran status, disability or any other category protected by law.

The university also does not tolerate any actual or attempted reprisals or retaliation against an employee who raises a sincere and valid concern regarding harassment, and/or retaliation is, therefore, strictly prohibited. This statement protects and covers the conduct of all employees without regard to job title or status.