Director of Marketing and Communications

Cheyney University invites applicants for Director of Marketing and Communication.  The incumbent is responsible for developing and implementing an integrated marketing plan that communicates a clear and consistent university identity to all internal and external constituencies with the objective of advancing the university toward its strategic vision and mission and communicating the story of Cheyney University of Pennsylvania. This employee will create and execute marketing programs and processes that drive both the enrollment and reputation goals of Cheyney University.  

Essential Job Functions:

1. Leads the direction, design, and production of all publications, web properties, social media initiatives, and advertising, to authentically reflect the key brand attributes of the university's identity.

2. Coordinates Cheyney University social media platforms and build online communities, captures and engage new audiences, coordinate viral awareness campaigns, and drive key audiences to Cheyney University marketing outlets and collaterals. 

  3. Collaborates with Provost, Associate Provost, Department Chairs, and Faculty to obtain information needed to market faculty expertise, academic programs, and support services of the University.

4. Collaborates with the Office of Enrollment Management to develop and implement a comprehensive branding strategy to attract new students.

5. Partners closely with Student Affairs to design and implement strategies that result in increased participation and engagement in university student support services and activities. 

 6. Coordinates with the Senior Advisor and Chief Strategist on internal communications in terms of drafting, reviewing, and editing messages to be distributed to the campus community. 

7. Serves as webmaster for Cheyney University website, coordinates with divisional department heads to prepare website content and IT (Ellucian) for site maintenance.

8. Effectively manages all university marketing and communication expenditures including the development of performance metrics for each marketing initiative with an emphasis on lead responses, brand awareness and perception, and student satisfaction.

9. Establishes and convenes Media Advisory Team for the development and implementation of a robust and innovative effective digital marketing campaign to redevelop and reimagine the Cheyney University brand; engages in continuous activities to support the plan. 

10. Provides strategic direction and project management for marketing functions, setting clear direction, and aligning work with university priorities. 

11. Selects, manages and evaluates various vendor contracts to provide marketing, communications, and research services, ensuring consistency in messaging and outcome achievement.

12. Maintains a strong connection to professional organizations within higher education and consumer marketing to develop expertise on emerging trends and best practices suited to Cheyney University. Serve on PASSHE Public Relations Committee.

 Education, Training, and/or Experience:

Bachelor’s degree required, Master’s degree preferred in Marketing, Media Communications, or a related field, and at least five to seven years of related professional experience.  Experience in dynamic marketing research and analysis branding and material design is desirable. Demonstrated capacity to envision, design, and implement a successful and comprehensive marketing and communications strategy within an organization with multiple constituencies and complex characteristics of the university. 

Knowledge & Skills, Abilities:

Knowledge of brand development and current marketing and communications trends, including new media channels. Have a track record of developing and leading successful marketing and communications campaigns that achieve specific, measurable results. Demonstrated success conducting direct marketing and branding campaigns  Strong knowledge of web-based advertising methods and emerging social media strategies with experience in developing successful lead acquisition, media buying, and search strategies  A skill set that includes strong project management, visual and verbal creativity, and analytical thinking Exhibit use of market research and data analysis in implementing marketing plans. Demonstrate ability to integrate, manage, encourage and motivate a team of professionals. Exhibit leadership, analytical, creative messaging, and problem-solving skills. Demonstrate the ability to work constructively with a variety of constituents. Exhibit a strong work ethic and an energetic, influential and diplomatic work style, Excellent organizational and communication skills - both oral and written. Ability to manage multiple projects concurrently and meet deadlines.