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Director of Brand

Monmouth University
New Jersey, United States
Salary Not specified
Posted Date
Jan 4, 2023

Monmouth University

Director of Brand & Digital Strategy

Department: University Marketing and Communications

Position Summary:
Monmouth University is seeking applications for a Director of Brand & Digital Strategy in the University Marketing and Communications department.

The candidate would be expected to serve as a leader working closely with colleagues in University Marketing and Communications, as well as campus partners in enrollment marketing, athletics, academics, arts and others, to ensure a cohesive and strategic approach to promoting the University brand and to assure a high level of coordination across all channels. In addition the candidate will lead the development of organization-wide social media management standards, policies and guidelines for University-affiliated social media accounts
A complete list of job duties is available at

Required Degree, License or Certifications:
Bachelor's degree

Required Skills or Software:
Excellent interpersonal, organizational and communication skills, Basic Knowledge of MS Word 2016, Basic Knowledge of MS Excel 2016

Required Years of Experience: 3

Other Requirements:
Three years of marketing experience, including digital media. Copywriting experience.
Must be a strategic thinker with an attention to detail, and superior organizational, project-management (including managing multiple projects on deadline), time-management, and written and oral communication skillsDemonstrated ability to employ both the newest and established best practices in rapidly developing field of digital mediaDemonstrated understanding of digital analyticsStrong understanding of social media platforms and strategiesExperience using Hootsuite or similar social media management toolWorking understanding of technical requirements to execute digital engagement practices

Preferred Qualifications:
Master’s degree
Higher education experienceProficiency in Adobe Creative SuiteExperience creating content with Canva, Crello, Easil, or similar design tool(s)Knowledge of video photography and editingAbility to articulate rapidly changing practices and strategies to internal audiences who may not have strong backgrounds in the space

Log in to to apply and see the job duties for this position no later than the deadline date.

Posting Date: 11/04/2022
Closing Date:

Located along New Jersey’s northern coastline, Monmouth University is a top-tier, private comprehensive institution that is home to innovative academic programs, expert faculty, and nationally ranked Division I athletics. The University enrolls approximately 5,400 students in 61 undergraduate and graduate degree programs, including four doctoral programs.

Small classes geared toward individual attention and immersive learning experiences that extend beyond the classroom, define the student experience at Monmouth. The University’s dynamic learning environment empowers students to become active participants in their education while fully preparing them for life after graduation. Monmouth’s faculty, experts in their respective disciplines and industries, foster student growth by collaborating with undergraduates and graduates in their research and scholarship.

Approximately one hour from New York City and Philadelphia, Monmouth University sits at the heart of a vibrant culture rich in history, the arts, technology, and entrepreneurship. The University’s 170-acre coastal campus has been named one of the most beautiful in the world, and blends the classic elegance of National Historic Landmarks with state-of-the-art facilities.

A multitude of experiences is available just outside the campus gates. Access Asbury Park’s legendary music scene and diverse cultural opportunities supported by an active LGBTQ+ community. Enjoy Red Bank’s lively theater and dining hub and Long Branch’s redeveloped waterfront with recreational and upscale shopping offerings.

Founded in 1933 as Monmouth Junior College, the institution became Monmouth College in 1956 and received its university charter in 1995. Today, Monmouth University is listed in U.S. News & World Report’s “Best Colleges,” The Princeton Review’s “The Best 387 Colleges,” and Money magazine’s “Best Colleges for Your Money.”

Monmouth University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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