Media Relations Specialist
- Employer
- Johns Hopkins University
- Location
- Maryland, United States
- Salary
- Salary Not Specified
- Date posted
- Dec 21, 2022
View more
Johns Hopkins, founded in 1876, is America's first research university and home to nine world-class academic divisions working together as one university.
Johns Hopkins University Carey Business School is looking for an experienced and savvy media expert to join our Global Marketing and Communications team. We are seeking a Media RelationsSpecialist who will be responsible for establishing, managing, and strengthening Carey Business School’s presence in major outward-facing media outlets. Reporting to the Sr. Director of Strategic Communications and with a specific, institutional strategic goal toward elevating global reputation, the specialist will increase the school’s exposure via timely, insightful, compelling, and research-driven media interest, placements, and impressions. The Media Relations Specialist will research and identify potential media interest in the school’s students, alumni, faculty, centers, initiatives, and research, acting on opportunities related to trends, timeliness, and anticipation of interests related to Carey Business School’s programs and experts.
The Media Relations Specialist will optimize media relations-oriented software as well as intentional personal relationships in media to most effectively distribute media releases, availabilities, advisories, and associated items. Working collaboratively with Creative Services, the Social Media Specialist, and this individual will help ensure a comprehensive strategic approach to Carey Business School’s external-facing communications. In alignment with the Office for Faculty and Research and with guidance from the Sr. Director of Strategic Communications and the Director of Communications, the individual will help prepare faculty members for media contact, including overseeing media training. The Media Relations Specialist will also be responsible for regularly reporting the school’s impressions in media outlets in a professional summary.
Specific Duties and ResponsibilitiesMedia Relations (75%)
- Relationship management
- Identifies, establishes, deliberately
nurtures, and manages relationships with key individuals at major
local, regional, and national traditional and new media
outlets.
- Optimizes and manages media relations
software/tools for pitching and placement.
- Creates and maintains media opportunity list
for proactive and reactive timely, as well as evergreen, items of
interest.
- Writes, revises, and distributes media
advisories, availabilities, releases, and associated deliverables
using Meltwater or other media relations-management software,
email, phone calls, Twitter, and other appropriate means of
distribution.
- Regularly reports on earned media, whether
pitched or organic, in professional summaries; recommends
adjustments, additions, and other strategic approaches to media
relations in service to overall business goal.
- Identifies and stays on top of trends, hot topics, and opportunities for interest in Carey Business School experts, research, and/or items of interest in media.
- Advises Sr. Director of Strategic Communications, Director of Communications, and broader Marketing & Communications team on media interest and responsiveness.
- Pitching, placement, and
preparation
- With guidance from the Sr. Director of
Strategic Communications and Director of Communications, devises
and manages internal process for identifying items of media
interest.
- Identifies and promotes positive news
stories about Carey Business School and research/expert, student,
and/or alumni activities to appropriate media.
- Identifies and proactively pitches
audience-targeted stories to regional and national traditional and
new media, including experts for breaking and trend
stories.
- Provides media relations services to
faculty, students, and alumni, media training, including interview
preparation, message development, press conference logistics, and
support and communications planning for media-interested
events.
- Proposes, plans, and executes media events,
including press conferences, where appropriate.
- Plans and executes media-facing elements of
school events, where appropriate, including management of media
invitations, responses, and coverage needs.
Writing & Editing (20%)
- Researches and writes content such as Carey
Business School news, alumni and student profiles, faculty/research
stories, and other types of communications for distribution in
marketing emails, web content, and other
messaging.
- Edits and proofreads content created by other team members to ensure spelling, grammar, punctuation, and Associated Press style.
Other Duties as Assigned (5%)
- May include non-media-facing event attendance, social media, photography, representing the Director or Senior Director in meetings, etc.
Minimum Qualifications
- Bachelor's Degree in related discipline.
- Two years of related experience in journalism, media relations, organized communications.
- Additional education may substitute for required experience and additional experience may substitute for required education to the extent permitted by the Johns Hopkins University equivalency formula.
Preferred Qualifications
- Experience in higher education and/or working with research-oriented individuals a plus
- Experience in business or business-research communication a plus
- Excellent understanding of current media
trends and practices, brand storytelling, and PR
strategy
- Strong understanding of and familiarity with
regional and national traditional and new media
outlets
- Keen interest in and enthusiasm for
advancing the brand awareness for Carey Business School and
elevating its reputation across mass and niche
audiences
- Demonstrated success in increasing media
exposure in major traditional and new outlets
- Demonstrated ability to effectively pitch
and place items of interest
- Adept understanding and use of social media
as an avenue for media relations.
- Trustworthiness in handling sensitive and
rights-protected information.
- Strong ability to create new media plans
aligned with departmental and institutional goals
- Quick learner
- Creative thinker who executes in concrete
ways
- Self-direction and
motivation
- Ability to work professionally and
collaboratively with teammates, faculty, students, and
staff
- Ability to adjust to changing priorities and
meet deadlines
- Knowledge of AP Style and ability to learn
and uphold school style guide
- Knowledge of Meltwater or other media
relationship-management software
- Strong written and verbal communication
skills
- Strong interpersonal skills, including the
ability to communicate needs and expectations
- Excellent time-management skills, along with
demonstrated ability to juggle multiple projects
- Proficiency in Word, PowerPoint, Outlook and
MS Teams
- First-hand knowledge of regional and
national print, broadcast and electronic media
outlets
- Experience using SmartSheet or comparable
project management tools
- Establish working relationships with key media outlets, and eagerness to establish and nurture new relationships
Classified Title: Media Relations
Representative
Working Title: Media Relations Specialist
Role/Level/Range: ATP/03/PC
Starting Salary Range: $52,230 - $71,890 annually (commensurate
with experience)
Employee group: Full Time
Schedule: Monday - Friday 8:30 - 5:00
Exempt Status: Exempt
Location: Hybrid/JH at Harbor East
Department name: Marketing & Communications
Personnel area: Carey Business School
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate
degree credits (semester hours) or 18 graduate degree credits may
substitute for one year of experience. Additional related
experience may substitute for required education on the same basis.
For jobs where equivalency is permitted, up to two years of
non-related college course work may be applied towards the total
minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are
completing their final academic semester/quarter will be considered
eligible for employment and may be asked to provide additional
information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a
pre-employment background check. Johns Hopkins is committed to
hiring individuals with a justice-involved background, consistent
with applicable policies and current practice. A prior criminal
history does not automatically preclude candidates from employment
at Johns Hopkins University. In accordance with applicable law, the
university will review, on an individual basis, the date of a
candidate’s conviction, the nature of the conviction and how the
conviction relates to an essential job-related qualification or
function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, theJHU Roadmap on Diversity and Inclusion.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office atjhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visitaccessibility.jhu.edu.
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Note: Job Postings are updated daily and remain online until filled.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.
EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm
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