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Marketing Analyst

Posting Details

Posting Details

Job #
039286

Department Code
24002-1040

Department
Marketing

Job Title
Marketing Analyst

Location
Syracuse, NY

Pay Range
Commensurate with Experience

Staff Level
S5

FLSA Status
Exempt

Hours

Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type
Full-time

Campus
Syracuse, NY

Unionized Position Code
Not Applicable

Job Description

The Marketing Analyst is responsible for gaining a deep understanding of what is most effective in targeting, engaging, and converting our key audiences in a primarily digital environment using data and analytics from multiple sources and platforms. Must be able to translate quantitative data, integrate qualitative research, and then develop actionable and easy-to-understand insights for the Marketing Division. Will consistently analyze marketing metrics across channels (websites, paid media, social, email, and others) and synthesize results into meaningful observations that can be shared with campaign strategists and owners. Will make actionable recommendations to optimize campaigns for better results and ROI . Will collaborate closely with marketing channel teams to identify opportunities and efficiencies within campaigns, audiences, budgets, etc. Reporting to the Director of Enterprise Marketing and Research, the Analyst will extrapolate data and work with the Director to fully flesh out insights for various campaigns, initiatives and priorities. Will work closely with Marketing Strategy team in order to ensure any insights are leveraged and integrated into their campaign planning.

Qualifications
  • Bachelor’s degree in Marketing, Communications, Mathematics or Statistics
  • 3-6 years of experience in marketing including reporting and analytics
Job Specific Qualifications
  • Excellent communication skills, including explaining complex data in a clear and concise way
  • Ability to translate data into insights and actionable solutions, share several examples of past analyses.
  • A strong analytical mind with marketing know-how
  • A deep understanding of website and campaign analytics, especially through a marketing lens
  • Exceptional organizational skills, detail-oriented and strong ability to multi-task and work on a cross-functional team.
  • Statistical analysis software knowledge ( SPSS, SAS, Minitab, JMP, etc.) preferred
  • Familiarity with Slate and/or SQL is a plus.
  • Ability to work independently, and to work on many projects simultaneously while meeting deadlines.
Responsibilities
  • Evaluate current data and analytics environment, including paid media, Google Analytics, Email and Social Media platforms and recommend an ideal integration interface and/or dashboard set up. Identify any holes in reporting and ensure accuracy/validity of the data. Track and analyze current and historical performance of website and campaigns so we have one source of true accurate data, identifying trends, opportunities and efficiencies.
  • Work across teams to understand what analytics to pull and how to best present data with the goal of having real-time visibility into their campaigns and an aggregate platform to evaluate campaign performance, see trends, and identify areas for optimization. Work closely with Strategy to ensure insights are fully considered when planning for new and existing campaigns. Curate actionable insights from marketing data across all channels, owned properties and secondary data sources, and present findings, insights and recommendations during routine meetings with key stakeholders.
  • Lead with an exploratory mentality testing along the way to drive continuous improvement across channels focused on various KPIs. Collaborate with channel teams to assess test results and recommended next steps. Will play a pivotal role in helping the division continue to test, expand and learn from pulling quick insights and recommendations together to guiding strategic next steps across teams and tactics.
  • Work closely with channel teams in order to set realistic and informed KPIs for various campaigns/initiatives. Work with Media Buyers on day-to-day campaign budgets across channels and collaborate with team members to ensure we’re appropriately tracking our target KPIs; Advocate for changes when necessary to meet stated objectives.
  • Research industry trends to identify potentially new and improved analytics, marketing and business intelligence, forecasting, etc.
Physical Requirements

Tools/Equipment

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link
https://www.sujobopps.com/postings/97359

Job Posting Date
12/16/2022

Application Deadline

Full Consideration By

Job Category
Staff

Message to Applicants

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