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Assistant Director for Campus Mobility Services

Princeton University
New Jersey, United States
Salary Not specified
Posted Date
Dec 14, 2022


Transportation and Parking Services (TPS) administers the University’s parking and campus transportation programs. TPS is responsible for all transportation demand management and mobility programs—including the University’s Revise Your Ride commuter incentive programs and bikeshare and carshare services—as well as assigning and permitting University parking, providing event support, parking enforcement, and operating the campus shuttle system, TigerTransit.

Reporting to the Director, the Assistant Director for Campus Mobility Services oversees the daily operation of all campus mobility services, primarily TigerTransit, University bicycle parking and maintenance facilities, carshare, bikeshare, and ride hailing. This position develops campus mobility strategies and serves as a senior leader and expert on transit and shared-use mobility services, a critical component of the campus plan and a complex, multi-million dollar series of capital projects. This position will work regularly with wide variety of stakeholders and partners, such as the Office of Capital Projects, the Office of the University Architect, the Office of Disability Services, Public Safety, the Office of Sustainability, the Civil Engineer, Campus Grounds, the Office of the Dean of Undergraduate Students, and the Graduate School, among many others.

With oversight from the Director, the Assistant Director plays a lead role on all University transportation service provider contracts and procurement, negotiating new contracts, leading RFP processes, and procuring new transit vehicle and mobility device fleets which may exceed $15 million in total inventory. The Assistant Director will work with senior leadership in Finance and Treasury, Facilities, and Risk Management to emphasize and ensure safety, accessibility, customer service, and cost efficiency in all contracts and procurement efforts.

The Assistant Director will be joining Princeton as it completes a major milestone, procuring a fleet of 17 battery electric shuttles and developing a charging depot on campus to transition its diesel shuttle fleet to a zero-tailpipe emissions operation, among the first universities in the country to complete a full transition to a fully electric operation. This position will manage the launch of the new shuttle fleet and the site development of the new charging depot, a roughly $20 million project for TPS and the campus. Success in the role will require a strong collaborator and seasoned project manager to work closely with senior leadership in the Office of Capital Projects, the Office of Sustainability, the Office of Community and Regional Affairs, WeDriveU, student and faculty researchers, and local leadership and public agency partners.

The Assistant Director for Campus Mobility Services will work closely with the Assistant Director for Parking Operations, the Manager for Technology Projects and Systems Operations, and campus mobility service providers like WeDriveU to track and report on the performance of the campus transportation system, by mode or service type, as well as to evaluate the system’s integrations and performance as a whole. A key focus will be measuring and managing for an optimized mix of mobility modes through monitoring data from usage, customer satisfaction, industry trends and modernization, as well as costs. With direction from the Director, the Assistant Director for Campus Mobility Services must develop system efficiency measures and reporting standards for bikeshare and carshare fleet management, transit services, and any related mobility programming. This position must develop and maintain relationships with peer institutions for benchmarking and understanding best practices in the area of campus mobility. Additionally, a priority for the University is providing a system that is easily accessible to persons of all abilities—deliberate and consistent attention to accessibility throughout the system is essential.

In addition, this position partners closely with Facilities to manage and update physical infrastructure supporting mobility services, including planning for new service deployments or expansions as well as day-to-day maintenance. This position will work with the Assistant Director for Parking Operations and with administrators across many University departments to develop policies for golf cart and personal mobility device usage and parking/storage. The goals and overall vision for the future of campus mobility at Princeton were developed through a year-long process, driven by data analysis and community engagement. The successful candidate must develop a strong understanding of the Campus Mobility Framework and related University Campus Planning efforts and, using sound methodology and data, suggest plans for shared mobility services to meet campus transportation needs, program expansion, or other modifications to services. The Assistant Director for Campus Mobility Services must bring a strong working knowledge of shared mobility services in university settings, be familiar with industry trends, and possess experience managing complex, multimodal transportation programs.

The Assistant Director for Campus Mobility Services will work closely with the Assistant Director for Campus Engagement to create and deliver campus outreach and marketing campaigns to promote campus mobility services to the University community. The successful candidate will partner with the Assistant Director for Campus Engagement to plan and program new services to ensure customer success. This position must gain a firm understanding of the academic calendar and appropriate opportunities to implement and market changes to mobility services, as well as the typical channels for reaching different campus constituencies. Responsibilities include working with the Assistant Director for Campus Engagement to create and deliver opportunities for customer feedback and interaction through surveys, program and app-based campaigns, and meetings and engagements with the Transportation Advisory Council and other University committees and events.

Finally, TigerTransit operates nearly every day of the year and at early and late hours, and this position must be available some nights and weekends to support special events, as well as generally reachable in emergency situations. TigerTransit is operated by a contracted service provider, WeDriveU, to hire and schedule drivers and maintain the transit vehicles. This position will work closely with the full WeDriveU team and serve as the primary contact between Princeton and the WeDriveU Account Manager (co-located with TPS) and General Manager.

A full job description will be furnished prior to interview.


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