Digital Enrollment Marketing Manager (18576)

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

About the Department/Unit

American University’s School of Communication (AU SOC) welcomes applicants to join its creative and dynamic team of professionals. Our community is committed to the mission of engaging the most pressing issues of our time through teaching, scholarship, and professional experiences in communication and media in Washington and beyond. SOC empowers undergraduates and graduates in its programs to tell stories that influence change, inspire action, and transform our communities and our world. Faculty are leaders in their fields, contributing scholarly, creative and professional work in communication studies, film and media arts, journalism, and public communication. We know that teams perform best when they are diverse, and every team member feels that they belong. The unique contributions of SOC employees drive our success, and we are committed to building a culture where everyone has an opportunity to do meaningful work. Learn more about SOC at american.edu/soc/.

Summary/Objective

The Digital Enrollment Marketing Manager implements enrollment marketing and communication strategy for online and on campus graduate programs to drive prospective student engagement and admission in conjunction with SOC’s Graduate Academic Services Office and Communications & Outreach team. The Manager reports to SOC’s Director of Enrollment & Analytics, and works closely with SOC’s Assistant Dean of Graduate Academic Services, the Director of Communications and Outreach, Online Content Manager and Recruitment Coordinator.

Essential Functions

1. Enrollment marketing and communication – Support email marketing automation for SOC graduate enrollment. Collect and report on user engagement data. Offer data driven recommendations to optimize enrollment marketing campaigns focusing on prospective SOC graduate students. Maintain marketing calendar for multi-channel digital campaigns and communications to drive graduate inquiries and conversion, including on-demand email communication. Collaborate with the Online Content Manager for web updates and social media posts. Manage Chat Bot, text messaging and nurture top of funnel leads.
2. Data Analysis and Engagement Attribution – In conjunction with the Director of Enrollment & Analytics, develop best-in-class marketing attribution and communication engagement data collection, analysis and reporting. Sustain timely uploads of marketing lists from lead generation campaigns. Track conversion of all leads to consistently evaluate return on investment of marketing, recruitment and communication efforts. Collaborate with Communications & Outreach on web optimization using Google analytics.
3. Recruitment – Partner with SOC’s Recruitment Coordinator to boost participation in recruitment initiatives. Work to improve conversion across the applicant cycle from inquiry generation through enrollment.
4. Other duties as assigned to support SOC’s strategic mission and goals.

Position Type/Expected Hours of Work

• Full Time, 35 hours/week.
• Coordinator A.
• Exempt.
• This is a union-eligible position.
• With this position, there is flexibility to work virtually 3 days/week.

Required Education and Experience

• Bachelor's Degree in Marketing, Communications or a closely related field.
• 2-4 years of relevant experience in higher education or digital marketing and communications.
• Initiative, drive, and flexibility
• Innovative problem solving
• Capacity for detail and strategy
• Ability to excel in a multicultural environment
• Ability to lead/manage with an inclusive perspective and support DEI frameworks and initiatives.

Preferred Education and Experience

• Experience with Adobe Creative Suite, Business Intelligence, data analysis and visualization software.
• Familiarity with CRM databases

Additional Eligibility Qualifications

• Hiring offers for this position are contingent on successful completion of a background check.
• To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Union Eligibility

This position is part of a collective bargaining unit represented by SEIU Local 500. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500.

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC