Social Media/Digital Marketing Strategist

A successful candidate will play an active role in FMU's existing academic success. The Social Media/Digital Marketing Strategist shall have the primary responsibility to plan and execute content for Florida Memorial University’s social media and digital platforms. This role works closely with the marketing, communications, and design team in the Office of Public Affairs, as well as the wider University staff by department, to direct social media presence in conjunction with FMU’s marketing, communications, and brand initiatives, goals, and campaigns. This is a customer-centric role that is responsible to deliver service excellence support to meet the needs of our University community. Demonstrates the professionalism needed to handle sensitive and confidential matters.

Essential Functions:

Under minimal supervision, the Social Media/Digital Marketing Strategist will successfully:

• Develop, communicate, and execute a cohesive social media strategy for the University.
• Work closely with the communications, marketing, and creative staff on campaign initiatives.
• Collaborate with University leadership to manage Presidential social media accounts across multiple social media platforms.
• Create all content in a style and tone that conveys the FMU brand.
• Ensure daily content is performing to brand standards.
• Implement a system for tracking key social media/digital marketing success metrics.
• Use analytical tools to convey the value of FMU’s digital presence to key stakeholders.
• Consistently monitor any reputational risks that arise on all digital university platforms
• Monitor the ever-changing social media landscape.
• Identify and evaluate the value of emerging social media tools and trends in a timely fashion.
• Efficiently amend content according to changes to the information and/or creative direction.
• The omission of specific duties does not preclude the supervisor from assigning duties that logically relate to the position.

Required Knowledge, Skills, and Abilities:

• Firm working knowledge of social media concepts and best practices, with the ability to use them in varied situations.
• Strong understanding of branding and brand guidelines.
• Strong knowledge of social media analytics, google analytics, and metrics.
• Adobe Creative Suite.
• Microsoft Office Suite.
• Photo editing and retouching software.
• Strong design and typography skills.
• Experience in a leadership role bringing projects from conception to completion.
• Ability to process high-volume work accurately under tight deadlines.
• Ability to pay close attention to detail with a high degree of accuracy.
• Ability to work quickly, independently, and flexibly.
• Must be self-motivated, a team player, and a problem solver.
• Demonstrate a high level of professionalism, initiative, resourcefulness, and personal accountability.
• Maintain the privacy and confidentiality of information, protect the assets of the institution, act ethically and with integrity, and adhere to FMU’s Code of Conduct and policies and procedures.
• Effective analytical and decision-making skills. Excellent communication (oral and written), organizational, and time management skills. Effective interpersonal skills and ability to work with diverse constituents.
• Attention to detail and adaptability to a changing environment is extremely important as well as dependability.
• Manage, prioritize, and accomplish multiple tasks/projects simultaneously in a deadline-driven environment.
• Moderate physical activity. Requires handling objects of average weight up to fifty (50) pounds or standing and/or walking for more than four (4) hours per day.
• Note: In compliance with the American Disabilities Act (ADA), those functions of the job which are identified essential are required to be performed with or without reasonable accommodations. Requests to facilitate the performance of essential functions will be given careful consideration.

Qualifications:

• Bachelor's Degree with experience related to the development and dissemination of informational material (Communications, Advertising, etc.) or equivalent combination of relevant background and work experience.
• Minimum three years experience in social media management, communications, marketing, journalism, advertising, English, or related field, with time managing social media platforms, digital content/assets, and content management.
• Candidate must present relevant work samples for consideration.
• Ability to perform complex tasks and prioritize multiple projects.
• Proficiency in MS Office Suite, and LinkedIn Learning, as well as knowledge and understanding of the organizational structure, workflow, and operating procedures. Familiar with the Jenzabar technology suite for higher education.
• Flexibility to work outside of normal business hours, and ability to maintain a flexible work schedule that may include working nights and weekends.
• Pre-Employment screening is required: criminal background check and drug testing.

Qualified applicants are asked to upload a cover letter of interest, resume/curriculum vitae, and/or certifications, if applicable.

Supplemental Information

We offer a competitive salary commensurate with experience. In addition to the completed application, candidates must submit a list of three professional references (at least one from a previous employer) that includes names and contact information. Review of application materials will begin ASAP and will continue until the position is filled. No phone calls, please.

Florida Memorial University is an Equal Employment Opportunity Employer.