Marketing Strategist, Office of Strategic Marketing and Communications (MCOM), 55877

Job Description

UMKC Office of Stratgeic Marketing and Communications

Job Description

UMKC is looking for a creative, collaborative marketing strategist to work with a strategic marketing team to elevate the image and brand of UMKC and its signature programs. This position is responsible for organizing, leading and building UMKC’s marketing strategies. Knowledge of CRM and digital strategies is required. This individual will work closely with strategic marketing efforts connected to various campus clients, academic units and divisions.

The ideal candidate would have experience in brand and marketing strategy development; working knowledge of online and digital marketing, solid understanding of marketing principles; demonstrated competency in project management and supervising employees; understanding of strategic communications; and strong knowledge of social media, print and web. Superb skills in relationship management and project management are a must, along with demonstrated leadership, organizational skills, attention to detail and ability to meet deadlines.

The job requires someone who can :
  • Demonstrate strong people and management skills and the ability to work with a wide variety of people and build positive relationships to ensure that each group is kept informed and involved in the implementation of marketing plans.
  • Increase public visibility by developing and facilitating relationships with key campus constituents, including but not limited to academic department and center leadership, campus leadership and board and council members.
  • Drive the planning and execution of client marketing strategies and provide leadership across all areas to align campaigns and marketing targets.
  • Work closely with division colleagues on strategic communications planning, creative projects, web or other.
  • Manage vendors to achieve project goals.
  • Effectively provide strategic support and direction for online and digital marketing efforts.
  • Serve as the brand manager to ensure all project materials contain messaging and visual identity consistent with the school’s brand strategy.
  • Demonstrate ability to develop creative ideas in multiple formats and quickly execute and manage content development in those areas to a high level of quality.
  • Demonstrate superb judgment in meeting the goals identified by your direct supervisor and the Vice Chancellor of division.
  • Other duties as assigned.
Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications
  • Passionate, collaborative, highly creative, out of the box thinker, problem solver.
  • Strategic thinker and manager of high achieving teams.
  • Ability to manage multiple projects at once, prioritizes accordingly, meet deadlines and remain adaptable in a changing environment.
  • Must have proven ability to work exceptionally well with a variety of people and support client’s needs.
  • Experience in writing and editing for print, web and social media.
  • Understanding of AP style and proficient in Microsoft Office.
  • Proven track record of producing high quality print, broadcast and digital media content.
  • Ability to proactively identify communications and marketing opportunities and develop supporting creative.
Full Time/Part Time

Full-time, benefit eligible


Salary will be commensurate with experience, qualifications, and internal equity.

Application Deadline

Position will remain open until filled.

Application Instructions

Applicants must combine all application materials (cover letter, resume, and list of five references with contact information) into one PDF or Microsoft Word document and upload as a resume attachment.

Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.).

If you are experiencing technical problems, please call (800) 488-5288.

Note, you must provide a description of job duties for each Work Experience entry on your application. Please carefully review the application instructions section of our Careers page prior to submitting your materials.

Equal Employment Opportunity

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor - Human Resources at 816-235-1621.

Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and functions of this job. If you believe you may have difficulty performing any of the duties or functions of this job, please contact the Office of Affirmative Action at (816) 235-1323.


To read more about Equal Employment Opportunity (EEO) please use the following links:
UMKC Statement on Diversity

Diversity, equity and inclusion are central to the UMKC mission as an urban-serving institution. Kansas City is a particularly diverse city, including African, African American, Asian, German, Irish, Italian, Latino, Mediterranean, Middle Eastern, Native American and Slavic communities. Such ethnic diversity, in addition to our thriving neighborhoods of the Westside, Northeast Kansas City and the Eastside, fosters creativity, connection and innovation, which is showcased across the region. Major attractions such as the Annual Ethnic Enrichment Festival, the Negro Leagues Baseball Museum, the Filipino Cultural Center, the American Jazz Museum, Guadalupe Centers and Mattie Rhodes and Kansas City Irish Fest are a small sample of the many ways our diverse city enriches us.

For the reasons enumerated above, UMKC’s strategic plan prioritizes our commitment to multiculturalism, globalism, diversity and inclusion. The university’s values call upon its faculty, staff, students and community to position themselves as global citizens who seek out, embrace and celebrate the many benefits of diversity. UMKC received the Higher Education Excellence in Diversity (HEED) Award in 2019 in recognition of our continued commitment to equity and inclusion. Such commitment is demonstrated across teaching, service and research. We welcome applicants to share in our commitment to these core values and know that you will quickly understand the beauty of calling Kansas City your home.

Please visit these pages to learn more about UMKC’s engagement in diversity, equity and inclusion .

Roos Advocate for Community Change

The Division of Diversity and Inclusion

Annual Report

Multicultural Student Affairs

Benefit Eligibility


We offer full benefits that start day one, generous paid time off, paid winter break, and continuing education benefits. Visit our Total Rewards page to learn more.

Compensation Calculator

This calculator is a decision-making tool for prospective employees considering a career with the University of Missouri (UM) System. Compensation is bigger than just the salary you earn. It includes how much the university subsidizes your insurance, what kinds of retirement plans are available to you, the number of paid leave days you can earn, and more. Use this calculator to help compare your current compensation with what UM can offer.

Also, explore the Total Rewards website to learn more about the rewards package we offer to acknowledge our employees as the university's most important r esource.

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