Associate Marketing Director, Tepper School of Business
- Employer
- Carnegie Mellon University
- Location
- Pennsylvania, United States
- Salary
- Salary Not Specified
- Date posted
- Dec 8, 2022
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Job Details
Duties include the following:
Marketing/advertising plan strategic development and implementation
This includes creative development, brief approvals, revisions, program director approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.
- MBA and Masters programs
- Oversees a direct report who manages Executive Education, Undergraduate Business and Economics, and assists on Masters projects
- Lead new program launches
- Ensure brand guidelines are developed and implemented consistent with CMU and in coordination with Tepper's Director of Operations and Creative team.
- Serve as a key point of contact for agencies and liaison with integrated marketing departments
- Identify and communicate marketing plan results, findings and areas of improvement via optimization
- Collaborate with Associate Director of Digital Marketing & Analytics on SEO strategy, keywords and paid search, website/landing page performance, digital dashboards (Google Analytics), and online media optimization.
- Compile content from admissions, program directors, photographers, alumni and current students for multiple high-profile revenue-generating programs to identify and implement effective marketing strategic communication
- Work closely with internal freelance design team and external agencies
- Writing/editing/proofreading
- Update marketing (traditional and digital) assets to ensure they are current
- Annual projects may include Viewbooks/Brochures, Foldouts, and Postcards
- Write/edit/finesse copy for program collateral
- Provide online support as needed for Tepper website
- Assist in updating and development of branded website and content
- Provide consultation regarding digital engagement to internal departments
- Social media support to promote programs
- Oversee costs and project scope of freelancers and other agency/external partners (proofreaders, writers, producers, printers etc.)
- Manage billing, invoicing and reconciliation.
You should demonstrate:
- Excellent writing and verbal communication skills
- Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness
- A history of working with multiple internal and agency partners and effectively communicate marketing strategies that inspire results.
- Education: Bachelor’s Degree in Communications, Marketing or related field of study required. Master’s degree preferred.
- Experience: 5+years of related experience required.
- Higher education experience a plus!
- A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
- Successful background check
- Cover letter
- Submission of 1-2 writing and/or work sample(s) encouraged
CMU’s COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university’s current COVID-19 mitigation requirements.
Location
Pittsburgh, PA
Job Function
Communications
Position Type
Staff – Regular
Full Time/Part time
Full time
Pay Basis
Salary
More Information:
- Please visit “ Why Carnegie
Mellon ” to learn more about becoming part of an
institution inspiring innovations that change the world.
- Click here to view
a listing of employee benefits
- Carnegie Mellon University is an Equal Opportunity
Employer/Disability/Veteran .
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Statement of Assurance
Company
Carnegie Mellon University challenges the curious and passionate to imagine and deliver work that matters.
A private, global research university, Carnegie Mellon stands among the world's most renowned educational institutions, and sets its own course. Start the journey here.
Over the past 10 years, more than 400 startups linked to CMU have raised more than $7 billion in follow-on funding. Those investment numbers are especially high because of the sheer size of Pittsburgh’s growing autonomous vehicles cluster – including Uber, Aurora, Waymo and Motional – all of which are here because of their strong ties to CMU.
With cutting-edge brain science, path-breaking performances, innovative startups, driverless cars, big data, big ambitions, Nobel and Turing prizes, hands-on learning, and a whole lot of robots, CMU doesn't imagine the future, we create it.
Many seek Pittsburgh for being a hot spot for entrepreneurship and a model for future cities. Others come for the city's burgeoning food scene.
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