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Director, Marketing and Communications

Employer
Guilford Technical Community College
Location
North Carolina, United States
Salary
Salary Commensurate with experience
Posted Date
Dec 8, 2022
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Working with the AVP for MC&F, the director of marketing and communications will create comprehensive marketing and communications strategies and goals primarily focused on student recruitment, enrollment, and retention. The director has responsibility for implementing comprehensive branding, marketing, and communications strategies within the framework of the College's overall priorities and initiatives. They will have responsibility for developing and managing internal and external communications and student recruitment efforts through print collateral, advertising, and public relations efforts to enhance awareness of the College. The director develops, articulates, and executes all marketing and communications strategies with the approval of the AVP for MC&F.

Education Required

  • Bachelor's degree in marketing, communications, or a related field from a regionally accredited post-secondary institution.

Education Preferred

  • Master's degree in marketing, communications, or a related field from a regionally accredited post-secondary institution.

Experience Required

  • Five years of demonstrated successful experience leading marketing and branding efforts including emerging and traditional media.
  • Progressive supervisory experience.
  • Knowledge of and experience with AP writing style

Experience Preferred

  • Eight years of demonstrated successful experience leading marketing efforts, including emerging and traditional media.
  • Experience with website content development
  • Experience in digital media including social media and advertising
  • Marketing, recruitment, or admissions experience in higher education

https://gtcc.peopleadmin.com/postings/6913
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