Senior Director, Marketing and Strategic Communication
Arizona State University
Journalism & Mass Communication
Campus: Downtown Phoenix
The Walter Cronkite School of Journalism and Mass Communication is seeking a Senior Director of Marketing and Strategic Communication to lead the organization’s communications, branding and marketing efforts. Reporting to the executive director of strategic initiatives and diversity, this position leads efforts to elevate Cronkite’s profile and steward its reputation with internal and external audiences including, but not limited to faculty, staff, students, alumni, media, influencers, prospective students and families, donors, board members, and friends. The senior director is responsible for a team of professionals who plan, develop, and produce strategic communications—deployed across multiple platforms and channels (web, video, print, social media, editorial, photography, and broadcast media)—that touch on every aspect of the organization including undergraduate and graduate recruitment (immersion and online), alumni communication, event management and promotion, and internal communication. The senior director identifies and develops compelling stories that reflect key themes and school priorities, engages with external media to promote school achievements, and advances and protects the Cronkite brand and reputation. The senior director will oversee marketing, communications, creative services, web, social media, and events personnel, manage communications workflows, lead crisis communications efforts, and ensure strategic alignment among all internal and external communications. The director is ultimately responsible for the school's marketing activities and oversees the development and delivery of a fully integrated marketing and communications strategy for Cronkite.
$81,510 - $115,000 per year; DOE
- Develops strategy and oversees execution of all publicity and marketing for the Cronkite School. This includes development and production of key messages, themes, and visual branding; coordination of all publicity efforts—paid and organic; creation/design of printed materials and advertisements; media purchases/placements; digital and social media; press releases; quarterly magazines and annual report; media relations and event promotions.
- Develops strategy and oversees execution for gaining local and national recognition of the Cronkite School and thought leaders among our faculty and staff.
- Develops long- and short-range goals to strategically align the efforts of media relations and marketing with strategic goals of the Cronkite School, in collaboration with ASU Enterprise Brand Strategy and Management and university leadership.
- Builds and maintains digital marketing analytics and reports, to predict trends, create forecasts and measure effectiveness of digital marketing investments and activities.
- Develops and recommends audience development and engagement strategies and oversees benchmarking and performance tracking. This includes oversight of social media communication to engage audiences through creative storytelling and strategic content.
- Plans and efficiently administers the school's marketing budget.
- Oversees business development activities including branding and strategic planning for external presentations, event invitations, etc.
- Identifies compelling stories that reflect key themes and organizational priorities and moves quickly and effectively to tell them.
- Ensures consistency in style, language, and design of all communication.
- Develops strong collaborative working relationships within the school and other academic units to coordinate stories and other media relations activities to ensure consistency in messaging.
- Supports the content needs of the recruitment function.
- Provides oversight of websites and social media supporting Cronkite.
- Leverages ASU’s CRM to effectively engage all partners and stakeholders.
- Shares weekly project status reports.
Bachelor's degree in a related field AND ten (10) years of related experience which includes five (5) years of management/supervisory experience; OR, any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
Demonstrated experience and success in:
- Cultivating a welcoming, inclusive, respectful, and equitable workplace
- Leading and managing others in a creative and deadline-driven environment
- Writing and editing for internal and external audiences
- Developing and executing strategic communications and marketing initiatives
- Developing collateral, including visuals, for print, digital and/or broadcast platforms
- Developing or overseeing digital marketing strategies
- Leading the creative process and managing projects from start to finish
- Managing complex and sometimes competing priorities
- Producing work that requires attention to detail and thoroughness under tight deadline pressure
- Leading entrepreneurial and proactive approaches to problem solving
- Mentoring and developing skills in others
- Harnessing interpersonal skills and effective communication in person and in writing
- Speaking on behalf of an organization to media and other public audiences, including experience with crisis communication
- Office located at 555 North Central Avenue, Phoenix, AZ.
- Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
- Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
The Cronkite School is widely recognized as one of the nation’s premier professional journalism and mass communication programs. Cronkite champions a “teaching hospital” model of education in which students create professional content under the guidance of top professionals. Cronkite emphasizes programs that experiment with new forms of storytelling, audience engagement, digital interactivity, data visualization, audience analytics and revenue models.
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.
Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.
To view full description or to apply please click this link: https://sjobs.brassring.com/TGnewUI/Search/Home/Home?partnerid=25620&siteid=5494#jobDetails=4671158_5494