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Brand Marketing Manager

University of Idaho
Idaho, United States
Salary Not specified
Posted Date
Nov 28, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Employment Type
Full Time
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University of Idaho

Brand Marketing Manager

Location: Moscow

Division/College: University Communications & Marketing

Employee Category: Exempt

Pay Range: $50,644 annually or higher commensurate with experience

FTE: 1

Full/Part Time: Full Time

Position Summary:
The Brand Marketing Manager (BMM) provides brand and strategic marketing alignment and options for execution at the highest levels. BMM will deliver and maintain brand vision, guidelines, set and execute against KPIs, uphold brand values, and ensure clear and consistent leadership and collaboration with campus partners. As a member of the university's central marketing team, this fast-paced and collaborative position interfaces with campus partners and vendors across the university's statewide locations to ensure the successful delivery of a heavy schedule of short- and long-term projects.

Minimum Qualifications:
  • Bachelor’s degree in marketing, advertising, public relations or a related field; four additional years of experience with or in marketing may substitute for a bachelor’s degree.

2 years working in a creative team to develop and execute a portfolio of marketing or advertising campaigns to include:
  • Writing and editing text for marketing collateral, including using proper grammar and punctuation;
  • Analyzing campaign data against pre-established KPIs to evaluate effectiveness of marketing spend;
  • Executing marketing or advertising initiatives across multiple channels, including digital (email, social, and/or pay per click, etc.) and print (brochures and/or postcards, etc.) to achieve unit goals;
  • Leading teams to complete projects or campaigns on time and on budget;
  • Collaborating and working with internal and external constituents.

Preferred Qualifications:
  • Experience producing personalized marketing content for segmented audiences;
  • Experience using analytics tools and systems to measure marketing campaign/project success;
  • Experience buying and placing paid media/advertising;
  • Experience using content management systems and other distribution tools, including web, email, and customer relationship management systems;
  • Knowledge of enrollment management practices and corresponding marketing strategies;
  • Knowledge of university advancement and fundraising practices and corresponding marketing strategies;
  • Knowledge of supervisory and management techniques;
  • Experience using computer software applications for photo editing, social media platforms content posts and project management;
  • Demonstrable excellent written and oral communication, presentation and problem-solving skills.

Physical Requirements & Working Conditions:

Required Licensures, Certifications or other

Posting Number: SP003600P

Posting Date: 09/21/2022

Closing Date:

Open Until Filled: Yes

Special Instructions:
To be considered your “Letter of Qualification” must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.

For 1st consideration, please apply by October 5, 2022.

Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, please visit:

EEO Statement
University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.


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